I was ecstatic to find Okaidi in Natick Collection — it just opened up about 3 weeks ago, as I loved the children’s clothing in France, and Okaidi was one of my favorite — reasonably priced clothes for kids. The clothes are very cute, but not in a frilly dilly way, more like«less is more» kind of way. It’s definitely clothes that you see the kids in France would wear to school. Most of their clothes are made of cotton, and very simple design. Their t-shirts are very cute — sometimes with graphics, drawings, etc. My daughters have worn their simple dresses to school, and received tons of compliments. Emma, the store manager, is originally from France, and she is very helpful in helping you mix and match, as well as let you know what are the hot buys, popular items… she also mentioned that shipment comes in every 3 — 4 weeks with new items. The store contains clothes for boys and girls(but I only have daughters), and for infants/newborns as well.