ALEX AND ANI Soho

I knew exactly what I wanted. I just wanted to get in, but, & leave right away due to the busy schedule I had traveling around New York, but that wasn’t the case here. A quick stop to just buy a bracelet turned into a 30 minute waiting game. I would say there was about 4 or 5 people ahead of us which I can understand is a lot for a small jewelry store, but there were tons of employees that were around the store doing nothing & only 1 person at the cash register. There were at least 2 more cash registers next to her but they decided to just stand around & talk to each other. Standing in like for over 20 minutes made me regret coming here due to I did not have the patience to wait when clearly they could’ve opened another register. They even fail to apologize to my friends & I for the long wait. Many times I wanted to just get out the line & leave empty handed.

My friends and I knew exactly what we wanted so it was suppose to be a quick grab and go. After we picked out what we needed, we were told to wait in line. There was about 4 customers in front of us, and by that time, the store was empty. I can see 3 workers walking around the store asking if I needed help. There was only 1 person working at the cash wrap and with these 4 customers waiting to pay, it took a while. I’m not understanding why staff members just stand around when there’s an empty cash wrap and customers waiting to pay. I had to wait 20 minutes.

Came looking day and when got to the address found a shoe store… No Alex Ani sign to be found

What usually is a pleasant shopping experience has just been replaced by my visit tonight — was totally ignored and snubbed — I was in line to buy a few items, and the cashier clearly saw me, but decided to take the guy who was standing off to the side instead. They’re now on my no-​go list.

Wow! Their customer service is one of the best I have seen! I went into the store to buy a few bangles for Christmas gifts and at the same time brought a bangle that recently broke with my receipt. The sales attendant (or could be manager?) told me the bangle was discontinued but that she would email their warehouse since they may have some extra. A week later they emailed me back with a brand new bangle! I was so excited and was not expecting them to go above and beyond to replace it. Everyone is very friendly and nice. I love love their jewelry (own several bracelets and rings) and would love to come back and bring them more business/

Came here with my boyfriend so he could get a gift for his mother and the employees were very friendly and helpful. We knew what we wanted but we decided to take a look at the other displays they had and they told us to let them know if there was anything we wanted to see and to feel free to ask them any questions. When we were ready to leave the girls at the cashier were very friendly and made jokes with us. We told them it was a gift and they put it in a nice box and made the packaging cute and presentable which I like.

the girls at alex and ani are always helpful. even over the phone the customer service is impeccable.
a customer for life!

Nicole the manager is very helpful. Her customer service is excellent! Everyone at this store is very professional and helpful!

The only reason this isn’t 5 stars is because of the horrible customer service. I came here about 3 days prior and a sweet guy with blonde hair and glasses helped me and my mom out and he stuck with us the whole time and helped us with any questions we had and both of use walked out with 2 bracelets.
The second time I came in no one greeted us as we walked in, eventually when I was greeted I was rudely told not touch the display and to ask if I wanted to see one by a hefty guy with a tattoo on his neck… I’ve worked retail and I would have been in so much trouble if I talked to a customer like that. I guess it’s a New York thing to be rude to your customers, especially ones who are willing to spend money because this isn’t the only place this has happened. One girl was standing in the corner, not making eye contact and playing with her bracelets.
This store needs better employees like the guy who helped me.

First time ever visiting an actual Alex and Ani store! I work at Nordstrom’s so always get them directly from there. But since there are only a handful of Alex and Ani stores I decided to purchase one (without my discount of course) =)
The girl who greeted me (forgot her name) was so sweet. She immediately asked me if I was looking for anything specific, she then looked at my current bracelets & asked if she could clean them (yea, I have not cleaned them in since I started my collection 6 months ago lol). I handed her my bracelets & she went to the back to start cleaning. Unfortunately, they did not have any dish soap so she had one of the other girls run across the street to the store to grab some. As I waited (approx 20 min) I shopped & everyone was so nice. I love Alex and Ani bracelets & was so happy to be able to go to one of their actual stores.

I love all things Alex and Ani. The jewelry is affordable and trendy. I love that there are always several customer service representatives to help customers. The check out process if seamless which is always delightful. Parking is a little tricky to find especially since the Citi bikes have a station right in front of the store.
If you are looking for a perfect gift stop by.

Tucked along a number of shops lining a main street in Soho, this is a location of Alex and Ani with a relatively sizable selection and good customer service.
This shop has the major pieces of Alex and Ani, including its NYC-​specific bangles. It may not have the biggest selection, but it has the essentials. It also has Alex and Ani’s new line of leather goods and candles.
The service is good, with staff members that will help you locate each piece you are looking for.
Definitely a location of Alex and Ani to check out while you stroll the streets of NYC!

I’ve read reviews talking about rude staff here and I get it. But I also have to say, this IS NYC and you ARE in SoHo. I don’t condone the behavior at all but I can probably count my experiences with stellar customer service in this city on one hand.
That said, when I first walked in I got the vibe– 20 somethings who are tool cool for life. Whatever. I knew what I was looking for so I just bypassed the attitude and got to business. The store is pretty, with a good variety of Alex + Ani items. I luckily worked with Maria, who was sweet, efficient and helpful. At the end she offered to clean all of my bangles and then ran off to the back with them for maybe 10 mins. She did a GREAT job, I was really surprised what a difference it made and she definitely was going out of her way to do that. The longer I was there the more the rest of the staff seemed to loosen up so overall, I would say this was a good experience but really because of Maria, her hatred for «dirty bangles», and her magical cleaning skills!

Really love Alex and Ani and the meaning of their bangles. This store is really cute and small but spacious at the same time. Never overcrowded but still has people coming in and out. And I love the 10% discount for students. As for the merchandise they have bangles, rings, necklaces and candles. And I believe they just came out with a leather and scarf line. But I only have the bangles (wraps, beaded and charms) and I love them all and can’t get enough of them! They are a little pricey but one or two here and there doesn’t kill your wallet. And they’re cute and go with everything! You can wear one or two or a whole stack of 8. Can’t say enough how much I love these bangles. (Only thing I’m not a fan of is sometimes they tarnish).
The staff is so sweet and helpful and they really love the products they’re selling. Go to Alex and Ani and buy some!!!

Hearing about Alex and Ani bracelets I wanted to know what all of the hype was about. I was looking for a birthday present for a good friend of mine and honestly when I came across their website I knew a trip downtown to their store was completely necessary.
Loving the trendy neighborhood they are in I knew I would be happy with my visit. I will say because I am a native new Yorker I was also prepared for pushy sales people, which I did not encounter at all.
When I first walked in you would of thought they were having a half off sale by how may people were in the store. I looked around and for a little bit before I was approached by anyone, because it was so busy. Once I was acknowledged it was all pleasantries from there. I did not know there was a stacking concept with the bangles so once the store helper explained that to me the ball was rolling from there.
I really love how much variety there is with Alex and Ani. There is a charm for basically everything. My close friend is a trained chef but she loves making cupcakes, so when I saw a cupcake charm I knew I was in right space. I had to remind myself several times that I was shopping for her and not for me!
But best believe I will be returning soon for my own set of Alex and Ani bangles and am definitely passing the word around about them being my new must have item!

I have heard all of the hype of the Alex and Ani bangles, but I don’t own any and just wanted to figure out the allure of the infamous AAs. So when I went dropped by the store yesterday that was my one and only mission– research, no purchasing. I spoke with one of the girls and told her I knew nothing about these bracelets. Tell me everything you know and she did just that.
So here were my takeaways:
— The «energy» is not literal it’s more or less derived from which charm you choose for your bracelet such as your zodiac sign or the best seller charm: path of life
— the bangles are handmade in Rhode Island out of brass. They will slightly change color over time but that’s just due to oxidization (?) of the bangle mixing with your body oil. Silver bangles may turn slightly brighter while the copper colored bangles may slightly turn another shade of copper.
–Prices are reasonable. Most of the bangles I saw (charm included) were around $ 25-​$ 30, but I think they can get up to near $ 50 as well.
–there are a bunch of different options of bangles and charms for your choosing
Overall I had a really solid experience here. I felt I got all the attention and information I needed despite the store being quite crowded actually. Which leads me to my last takeaway… everyone and their mama, yeah you heard right, are scooping these bangles up like nobody’s business. In which case this makes me feel like this is a huge fad and a bandwagon I don’t have any interest in joining. I recall some years ago when the other charm bracelet business was (and may still be) booming as well and then fell off. Anyhow, for now I will pass, but cool concept which seems to have a lot of traction, plus given the low cost if you must have one I would rec you at least try !

I went into the store for my wife who wanted to buy a gift for a friend of hers. I went in with a mission to buy a certain bracelet which they had so it should have been an easy in and out operation.
This was not the case, what should have been 2 minutes turned into 15 as I was asked to give Email addresses and DOB my zip code before I could even purchase the item. Because who wants to give out this kind of info I asked if this was necessary and I was told it was for warranty purposes.
Aren’t I the stupidest person in the world, it is of course for emailing me nonsense and «Birthday deals!!!» Congrats on the sale, its the last purchase I will be making with you.
Update: After calling customer service I confirmed that they do not need to have that info as they only use it to track your shopping. I will get my jewelry elsewhere from now on.

The store is smaller than other AA stores I have visited and the selection seems very limited compared to the full line — very few non-​charm bracelets other than the newest collection (any many of those only available in sets). I go to AA stores specifically to see and try items in person, otherwise I would just order online where they have everything. I will likely do that after this experience.
We went in with one bracelet in mind for both of us, but likely to buy 2 – 3 each total so we wanted to browse quite a bit. The salesgirl literally followed us from counter to counter every single time we moved, and carried every single bracelet I looked at, even after I told her I had decided against them. It was completely claustrophobic and a bad experience. Yet she never explained the meaning behind anything I looked at, barely spoke at all actually. Really all she did was follow us everywhere and than hand me items when I asked.
In the end I did buy 2, but my friend specifically only bought 1 because of the sales person.

I never heard of this jewelry brand until recently. I guess I’ve been living under a rock since all my friends knows about it lol. I got super cute bangles. A gold tone one for my first name and a silver one for my zodiac sign. I’m not one that believes in astrology but I’m also one that does not believe in returning/​exchanging gifts. I’m keeping them lol.
Their jewelry is hand crafted from recycled materials here in the US. Making each one different from the other.
It’s a cute not so expensive gift to give if you cannot think of anything to buy for your Honey Bee (ewwwww) lol

Thank you instagram for putting this place on my radar. You could only imagine my excitement as I was walking down the street and came across their actual store front.
The sales staff at this location was great. Showed me piece after piece and they were not pushy in any way.
A great gift for a friend.
An even better gift for yourself.
Be warned, alex & ani bracelet buying will become a borderline addiction.
I say, buy away until you can’t fit any more!