Estilo 23

It’s been awhile since I was here for a keratin treatment, but I found it to be a solid place. The reason I probably won’t be back is because it’s out of my way and I decided to embrace my hair’s natural texture. I dunno if any other curly haired ladies have this problem, but I love the look of straight hair, but when I have it, it just feels flat. At any rate, the stylists I had were very nice and did a good job with what I asked them to do. I wouldn’t hesitate to come here again if it were more convenient.

I have blonde highlights and needed a touch up. It’s very difficult to find someone who does it perfectly where the highlights don’t turn either ashy or orange. Must have the skills to do this! I went to Estilo 23 because of the Unilocal reviews. Was confusing at first as the business name is different from Unilocal so it took me extra time to find it and some explaining from staff that I was at the right place. I was greeted by Destiny who was very sweet and friendly. We discussed what I wanted and she started the highlights. I spend a good 2– 2 ½ hours there while she treated my hair with a lot of care. Very thin highlights and lots of checking. Then she cut my hair perfectly! She is a wonderful person and great to chat with, kept me entertained the entire time. I was very happy with my hair, she did such a wonderful job. She even texted me the next day asking if I was happy and that she can change anything I wanted if I wasn’t satisfied. She is genuinely a good person who cares a great deal about her customers. I highly recommend her! I can’t speak for other stylists who work there since I was there only with Destiny and I am so glad for that! I will be going back for sure once my highlights grow out again. Thank you again Destiny! Your are super professional and sweet!!!

I bought a keratin treatment on Groupon, which I’ve done before and had very good treatments. This salon however, was not one of those salons. The treatment itself was fine and the staff was friendly, but the keratin product that they used was just not what I was hoping for. They told me to wait 24 hours to wash my hair, I waited about 2 and a half days to be on the safe side and it took me days to get the chemical smell out of my hair. Another downside — my hair is shedding like crazy! I only got this done a month ago too. The worst of it is the fact that the treatment has not kept up at all. They told me it would last about 4 months, which is fine because I love having keratin done during the summer so I can just wash my hair and let it dry and me done. I do the keratin treatments to get rid of my frizz. But a month later and it’s back. I constantly have to put my hair up or blow dry it to get it somewhat straight and looking decent. With summer starting to kick in, the last thing I want to do is blow dry or straighten my hair. I will not be coming back to this salon for keratin anytime soon…

My experience at Estilo:
I bought a groupon deal for keratin straightening, something I’ve had done very 5 months for the past 6 years. The staff was incredibly nice and professional and the service was excelente. However, The product didn’t work, my hair is just as curly and frizzy as before I got the treatment at Estilo. I’ve had this done many many times and my hair takes to it very well. There’s something wrong with the keratin product they use. I’m really upset I’m going to have to spend more money to get it re-​done.
Don’t go here for keratin.

Heard about Estilo 23 through Groupon. I called to make an appointment before purchasing the Groupon and I would recommend others do the same.
I was running late for my appointment but they were so understanding and courteous. Giovanni was adorable, and I’ve heard he is a very talented make up artist! Destiny was awesome, she did my keratin and haircut and it came out great! My hair feels soft and looks shiny and I absolutely love it. I will be back :)

Don’t understand why this place got such good ratings– all the stylists are loud and obnoxious and upsell you on services and products you didn’t ask about or interested in.
I was looking for a new salon after my regular hairdresser started slacking off and taking her customers for granted and didn’t think I’d notice her barely cutting me new layers that I asked for. Unfortunately the same happened at Estilo. I asked to have it shortened, with new layers cut in but the only thing the lady did was trim my ends. I couldn’t see what she was doing with hair covering my face but I knew something was off when it only took her 10 mins before she started blow drying. The blow out was nice but when I washed my hair two days later and looked at my hair, it looked like she barely cut my hair! Very disappointed with my experience here and that I have to keep looking for a new hair salon.

As a recent NYC transplant I was experimenting with different salons to find the best one when I came across estilo. I got a keratin treatment from them and although the treatment wasn’t the best the reason for the one star is their utter lack of professionalism. First, I rushed to my appointment after a work meeting and ask them if they can get me a glass of water. Their response was «we don’t have water». What kind of a salon in midtown doesn’t carry glasses and water. All the salons I have been to before offered me complimentary wine and this salon can’t even afford water. Second, after my keratin treatment my stylist recommended I buy a keratin mask they sell at the salon. I got the name of the mask from her and asked her how much they are selling it for. She said $ 50. I said I’ll buy it later because I thought it was too expensive and she started pushing me really hard into buy it. I refused and later I looked up the same product online and they are selling it for $ 15. This woman after I payed her so much for keratin tried to scam me into buying her overpriced mask. Very repulsive!

I took my girl friend to Estilo 23 for a hair cut, including full color, highlights and a blow dry for her birthday, and the hair stylist-​Destiny did and amazing job. The highlights and the new hairstyle came out so well. Destiny took very good care of my girlfriend while she was there. The staff is very friendly and welcoming. Highly recommend for anyone.

The ambiance is this place is magnificent. I have followed Flame, my hair god, for 10 years and he has never let me down. However, I was so happy that he moved to this salon. The location is convenient, the atmosphere is inspiring and the complimentary beverage is soothing. I highly recommend this salon and my hair god! Both will go beyond your expectations!

I bought a Groupon for a Japanese hair straightening. Estilo 23 is inside another salon (they’re renting out chairs while they move), I didn’t know this when I purchased the Groupon and I admit the setup they have going on scared me a little at first. I thought what have I gotten myself into? What kind of place is this? But I couldn’t be happier with how Joy did my hair. She clearly knows what she’s doing and has been doing it a long time. It’s not the fanciest place but if you want someone who knows the ins and out of Japanese straightening and enjoys doing it, I’d recommend her for sure.
The hot water heater ran out and I had to get washed in ice cold water, which wasn’t pleasant. Also, I wish their brushes were a little cleaner; none of them were soaking in Barbicide. I made sure mine were disinfected (I specifically asked her to rinse them) but looking around all the Barbicide jars were empty which concerned me.
The end result was fantastic so I’m willing to overlook a few things. It’s not the most upscale place but they know how to straighten hair, so I guess you have to weight your pros and cons.

Best place ever — I have been getting haircuts with destiny for the past ten year– I never had a lady till I met her. She is the best and I trust her unconditionally with my hair. Everyone there is so kind and friendly it’s like going to your best friends house. I went there once after a horrible groupon eyebrow experience and Miriam (another woman there) fixed them– she did such a good job I almost cried of joy :) — if you wanna look hot as hell for a good price and great experience go– ask for destiny — though im sure the others are great too!

Excellent service at reasonable prices. Estilo 23 is my spa close to home. I go to Estilo 23 twice a week and it is a very relaxing experience. Miriam does a wonderful job washing my hair (takes her time and gives me a nice massage). Destiny and Eve are amazing stylists. The staff is super friendly as well. Why pay exorbitant prices and get a mediocre job (usually with an attitude)? At Estilo 23 you will be pampered and you will leave looking great.

I used the $ 25 Groupon deal for a wash, cut, and blow dry. Eve was very professional and gave me a great cut that was exactly what I wanted. Everyone at the salon was friendly and low-​key. Especially considering the groupon, it was an AWESOME deal.
In the next chair over, Joy, another stylist, was explaining to another customer that she didn’t need to pay for a whole head of highlights because she just needed a touch up. To me, this speaks volumes! The stylists at Estilo 23 are going to give you good advice and aren’t trying to upgrade you to more expensive treatments.
This isn’t really a luxury salon, but personally, I appreciate the lack of pretentiousness. If you’re looking for a quality cut/​color/​etc at a good price, this is the place!

This place is awesome! Destiny treated me like a queen. She is very knowledgeable, and advised what is best for you. This is a super relax place. Everyone enjoys what they do. I really recommend this place 100%. Attentive, professional, and super friendly place. I did a keratin treatment, it’s been a week and a half, and I love my hair. Thanks Destiny!

Today my hair achieved perfection. The Russian lady that washed my hair was an absolute joy to talk to. My hair stylist Eve was fantastic with the scissors, it was like her second pair of hands! Everyone was extremely nice and polite. Best part was, my friend found a group on deal for Estilo 23. Ended up getting a wash, cut and an amazing blow dry (she added curls) for a total of $ 26! I would come back even without the group on deal. Best hair experiences hands down. (Heard they were moving to another location though. Hopefully not far!)

I went to Estilo 23 because my hairdresser Linda moved there. I found all the staff very friendly and accommodating, I was offered refreshments repeatedly before I began my service.
The salon is modern, fresh and well laid out. There is a TV in the basin area so you can watch a flick while you wait for treatments, toners etc to finish.
I was very happy as usual with my ½ head of hi-​lights and hair cut.
Linda is a true professional and takes the time to listen to my wants/​needs and then works to bring this in line with what is realistic with my hair. (Ha, sometimes I’m asking for miracles!)
I’m reluctant to tell you all to make Linda your stylist as I want to be able to book her in the future, but if you are tired of not getting it ‘right’ when you go to the salon book away. Sharing is caring, right?

I got here yesterday for the first time with a Groupon. Joy did a Japanese straightening treatment on my super long, thick, dry, unmanageable hair … I can’t believe the results: it’s now PERFECTLY STRAIGHT without blow-​drying!!! I’ve been struggling with my hair my entire life! I’m amazed and sooo happy, I really recommend Joy and this treatment to everyone.

The atmosphere at Estilo 23 is great. Everyone is super friendly and relaxed. Destiny has been my hairstylist for several years now and she is just delightful. She’s always very accommodating and I trust her completely. I get tons of compliments after she styles my hair!

My hairstylist moved to this new salon early this year so I decided to follow her and give it a shot. I was not disappointed! This is a fresh, vibrant and cool salon for all ages and my stylist, Destiny is THE BEST. I highly recommend going to Estillo 23.

My hairstylist just moved to this new salon Estilo 23 — 23^rd in between 3^rd and lex and its amazing! :) Destiny is an amazing hairstylist, very charamastatic and makes you feel right at home. I am currently drinking champagne getting my hair done for my birthday weekend and couldnt be having a better experience anywhere else. Highly reccomend!