Genuine Ten Ten

Oh God wonderful shop! I went there to get a silver chain and came back with ideas for a full blown onyx necklace. Superb sales person, I could bring her home with me! I have to go back to get my necklace made — great workmanship and most importantly good pricing. You may get stuff cheaper by a few dollars elsewhere but not this kind of service. Oh and I went there ‘coz of Unilocal reviews.

The store sales clerks have no knowledge about the crystals. No one bothered to help for more than 15 mins wait which is surprising when there are no other clients around! They don’t care you buy or not so its better to shop somewhere sellers actually bother to sell their products!

When it comes to purchasing high quality gem stones this place is unmatched. Their turquoise, for instance, is pure, and unprocessed which is virtually unheard of. However, their cost for more common gem stones such as labradorite can be a bit high, and you may want to shop around a bit before purchasing it from them. But overall, they have the highest quality gemstone beads in NYC. Their only downside is they are certainly not the cheapest show in town.

Love the layout. I almost made a $ 200 purchase a while ago. The store quality are good items but some items high. Go in occasionally mostly to browse but made three separate purchases.

I have been shopping at this store for years, and it has a 10 out of 10 for quality and selection. But the one star is due to the salesperson i had the «pleasure» to purchase from about a month ago. Horrible salesperson, if the owners read this review please do not keep employees like that as they scare away your customers. The person is an african american late 30’s, not sure of her name. In the past they had the sweetest sales people not sure where and when this person came along. Yuckkkk

I only noticed this shop as I was passing. I noticed it has special gems that are symbolic so I went in and had a look for something for my friend. I was so excited when they said I could hand pick everything down to the clasp I wanted! The end result was amazing! And all for $ 27!!! I returned a week later for one for another friend! I was still so happy! The customer service is great and really helpful and they even put it in a box for you!

They re-​string beads & pearls, with knots between, using textile or metal as appropriate. They sell strands, but accept old pieces, counting number of beads to be returned, charging per inch, evaluating if piece needs work, not grabby for extra business. They want full payment up-​front & it takes a week & they do not clean items, so not five stars, but pretty sure I got back what I put in (not the case at a west 47 street place) at ok price. They do not do solder or chain work or casting; they re-​string & sell beads.

I have been trying to make different things with higher end beads. Genuine TenTen is the only store I have found with such a wonderful collection of different beads/​pearls/​stones, and the people are extremely helpful and patient with me since I am still new at the whole thing. I actually have been in Genuine several times and they are always helpful. This time I thought I was so clever and bought the pearls and nice beads here, then thought it would be so much less expensive at a different place for the string and clasp etc. Well I have learned the hard way… it is not. Besides Genuine has a punch card that after I think you spend $ 100 you get $ 10 off. I am not exactly sure of the money amount. My only negative thing I can stay about this place is I buy too many projects and spend too much money! Everything is so wonderful!

I stopped in here the other day to replace a sterling silver chain. M&J next door told me to check them out since they have better stuff. This store carries a variety of chains for pendants and necklaces. Perfect place when customizing a non traditional necklace length, such as 26″, and having them attach the clasp together for you. Small fee for this service ($ 2). Quick and easy shopping. Staff is super friendly too, which is a plus!

Genuine is an amazing store and so are the people that work there. I walked in today and ended up spending nearly two hours (if not more) looking around and receiving much needed help from one of the employees. I knew I wanted something to help me in my new job (it’s a fairly stressful environment), however I had no idea what type of crystal I wanted. I ended up asking the young lady helping me to make a choice for me based on her intuition and she kindly obliged. I told her the general idea of what I wanted in a crystal (something to help contain my positive energy, or something to fend off the negative energy) and I think she made a great decision. The first time I walked into Genuine I got the most amazing vibe and that is certainly one of many reasons I will continue to visit. Please do yourself a favor and check this store out if you have any interest in crystals or gemstones… you can thank me later: D
Love and Light to all,
Dom

I am obsessed with this store! Every time I’m in the neighborhood I go in to pick up some beads. This store stands apart from the tons of other bead/​supplies stores in the area because they carry real quality beads and their selection is amazing. All the girls that work there are sooo helpful, knowledgeable and super NICE!

I’ve only been here once (unfortunately!) but the experience and the absolutely *huge* array of beads was absolutely unforgettable. When I arrived, the place was pretty busy, but someone from staff still managed to say hello and ask if I was looking for anything in particular. It’s probably best to have a few specific things in mind, because you could get overwhelmed. The selection is the best quality I’ve seen in the area, and the prices are reasonable — even better for 50% off strands, which, situated nearer the center of the store and easily visible, were a joy to go through. Who ever knew tiger-​eye flowers existed? Where else do you see large, individual (flawless!) pearls behind glass for sale? Amazing. Genuine Ten Ten’s my favorite store on this section of 6^th avenue. Stop reading this review, get to Genuine Ten Ten!

Beads galore. There are cheaper places but their presentation is nice, the store is clean, and the selection is reasonably good. The gemstones seem to be of high quality and there is a nice selection of pearls in all kinds of colors and sizes.

I can finally write a review for Genuine since I no longer work here. I have nothing to lose or gain by reviewing them, just the mere fact the store should get the credit it deserves. If there was anything my customers appreciated and expected of me, it was my honesty and that is how I will write this review.
1-​Better service: I can’t tell you how many customers complained about other shops in the area and would only buy from Genuine because of the simple reason of being treated better. As someone who also makes and sells jewelry and has shopped in the other stores in the area, this pretty much holds true. Ask anyone who shops on 6^th avenue for beads about the other stores either being rude or eying you like you’re gonna walk off with the store. I always had customers coming back and asking for me by name as did my coworkers.
2-​What they offer that other stores don’t:
A-​Druzies for the most part. Other stores have a small general selection but here you’ll find a wide range of colors and shapes in both titanium and natural types.
B-​Stringing and repair of jewelry — mostly beaded. No soldering. I want to say no settings of cabochons but technically they make earrings/​rings from the druzy cabs.
C-​If you’re wholesale: Please come with your actual tax id form and don’t give them a hard time about it. You’re getting a pretty nice discount considering everyone else on 6^th just takes the tax off. As a jewelry maker believe me when I say how helpful the discount is. Even if you’re retail, they have sales throughout the year.
3-​Price-​it is what it is. Depends if you’re buying for quantity or quality. Also you cant compare some items to other shops when everyone else in the three block radius carries base metals and Genuine carries actual sterling and gold fill – both of which are high priced in the market right now.
4-​Selection of stones and pearls: There’s a pretty good range of types more so than shapes of stones. When I first started working there I remember there being more odd unique shape stones which isn’t so much now. I kinda miss that. Otherwise I’d say they’re pretty well stocked.
5-Don’t live in NYC? I don’t know if other places do this or not so I can’t say «Hey they’re special!» but they do phone and email orders too. Which is especially useful since the website is limited.
This review may or may not seem biased for all the obvious reasons but Genuine really deserves it. Of all the jobs in retail I’ve held, I’ve never seen a company that actually cares about their product, the workers and their customers like this one does.

This by far is one of my favorite stores on the block when it comes to finding semi-​precious stones for my DIY Jewerly projects. I can spends hours in this store and never leave the store empty handed. I’ve been coming to this store for about three years now and their collection always seems to amaze me each time. Most of the itmes here are reasonably priced with some on the priceier side, but with the qualtiy that you get, i think its worth it.
The staff here is always friendly, helpful and very patient even though i am a very indecesive person and can take forever when choosing an item. I recently purchased a few Druzy stone pendants here and the sales assistant, Johanna was very helpful and nice. She was very patient with me even though i took forever. I highly recommend this store if you are looking for qualtiy semi-​precious stones, but for other items such as chains and metal finding, i would recommend elsewhere.

If you are jewelry maker than this place is ok. There are going to be better and there are going to be worse. They have a ton of pearls, but now a days, you can go on-​line and get quite a lot.
If you are a random buyer trying to find something a little different, or if you have a random project in mind, these people can hook up.
I went in and got 16 mm Freshwater pearl baroque earrings that were cheap $ 70. They ran out because all the others were purchased by another person just before I arrived.
There is a loyalty card that gives you a stamp for every $ 10 you spend with $ 20 off after you spend $ 200. I’m not sure that I will ever get there, but it’s nice to have this in inventory in case I ever need random gemstones (cheaper in Chinatown, but better styling here) or pearls.

I started making jewelry a few years ago and always shy-​ed away from Genuine because it was too «pretty» inside. I had a gut feeling that the prices will be really high but that’s not the case. I really think the price of their findings are fair. I do wish they have a better selection of gemstones tho. The ones in the glass cases ARE really nice but they are mighty pricey. So I would get on their email list. A few times a year they have really good sales. The manager (Hiro, I think) is really nice and so are the girls that works there. Sorry I don’t know your name. =(
Things are really organize, that’s a huge plus.

Maybe Joy F is correct about the gemstones being overpriced, but they had a great selection of gorgeous, reasonably priced rings with semiprecious stones. The rings alone are worth stopping in for.

Due for an update after stopping 3 – 4 times over the past couple of months. I’m a bit disappointed with the inventory. The quality of precious stones aren’t what they use to be. The higher quality stones are in their glass display case, but it’s the same stuff since last year. Guess it’s more of a trinket shop where you can shop for cool and interesting pendant/​bracelet pieces.

Only a notch below Lavaliere, Genuine Ten Ten touts itself as a more upscale bead and jewelry shop in a sea of other, cheaper, more «wholesale”-feeling stores in the area. Their selection is okay (and above average for freshwater pearl beads and pieces) and nicely presented. They have a little table in the front of the store where they will repair your broken jewelry, even though the store’s target demographic is presumably those who have the ability to repair their own broken jewelry. This incongruity is a little suspicious, and reinforces my already-​strong impression that if you are actually crafting and not just buying pretty gems for fun, Genuine TenTen is not the place for either you or your wallet to go.
Addendum: Maybe this is too much to ask of a jewelry shop, but I went in looking for a plain old 18-​inch sterling silver box chain, and they said that if we came back in an hour, they could make one out of a length of sterling box chain on the spool on the wall, and a clasp we picked out. This is all good and well, if not a little complicated, but with the price of the labor + the clasp + the sterling itself, it would have come out to over $ 20. We opted instead to walk down to the Jewelry District around 30^th street and got the same thing for $ 8.