Swarovski CRYSTALLIZED Concept Store

Very beautiful stuff and I got to see some of the crystals I haven’t seen before. I’d love to be a featured jewelry designer in there one day. Awesome place to oogle but the stuff is very pricey I think compared to places that carry their stuff.

You feel as if your in a fairy tale when you walk in. You feel as if you belong, the glitz, glitter, shine, and all bright.
Such a beautiful store, the displays are easy on the eyes and the items are in the best light.
So clean and neat. Modern with a touch of minimalism. The Prices vary so the dream is available to all.

Swarovski Crystal a girls best friend. This location is great with a nice café.

I bought a necklace here last summer. By September it had turned colors and the leather cord broke. They sent it out to be fixed claiming it would be 3 weeks and it is now SIX MONTHS LATER and no one has followed up and offered any explained. Just spoke to them and am supposedly going to get an answer today. Was offered a merchandise credit but who wants that. I LOVED that piece and always got compliments on it. And plus, if the merchandise is gonna break or turn like this, who would want another piece?

Very neat shop and not many of them open so a real neat Soho experience. Price range from low to high, something for everyone. I love stopping in here even if just to look, a real treat for the jewelry lover!

I went in there for a mother’s day present and their service is awesome. I don’t know what else to say. She helped me out to find the perfect necklace as to what I asked for and did it politely. The cashier was also very helpful as to explaining what is needed to clean the accessories, and we also chatted about where we were from. It was a wonderful experience.

I went in last night with my cousin so she could design a custom piece. I was amazed at all the colors and options. I never thought I could be so excited about crystal.
The entire store itself was beautiful to see. The amount of options was just exciting to me. I will definitely be back. It took a few sales people to help my cousin with her concept, but we finally found one that was able to accomplish what she was looking for. She even threw it something for free because it was an item that was no longer for sale. Very good experience!

Great store for anyone who is looking for some unique jewelry or trying to do a DIY project with their crystals but is unsure about the colors. It’s a good way to see all the colors in person. The sales people were really helpful and the store is so sparkly you might need sunnies to browse the collection.
38 dollar big rings were awesome, i bought 4 and got lots of great compliments before.
And my favorite part is the BAR in the back, i don’t know why a lot of stores don’t try to do this but when I was there with my boyfriend and his guy friend they throughly enjoyed the bar and i had a little bubbly myself after shopping. Booze and shopping. can’t go wrong with that combination.

Eh… not much to see here. Nothing really caught my eye. Basic jewelry with bling.

All that glitters may not be diamonds, but they sparkle just the same…
While diamonds are a girls best friend, I can’t take my eyes of this Swarovski CRYSTALLIZED Concept Store. This place is hidden gem tucked away in the heart of Soho. On a hot summer day, escape in the air conditioned café, they have two to be exact, one on the main level and a lounge downstairs with wall sized blown up black and white pictures of all the greatest female stars, Audrey Hepburn, Marilyn Monroe, women who knew how to be ladies. I salute you.
The top level is home to their café and store, where you can get a simple cappuccino and panini, or catch up with friends over a Bellini. Along the walls, you can open up little white drawers full of jewelry and loose crystals. I hear that you can pick out your crystals and make a custom jewelry, but I was too preoccupied like a kid in a candy store to notice… picking up crystals and letting them fall through the cracks of my fingers…
On your way down the white lacquered stairwell to the lounge downstairs, you can take a closer look at the cascading chandelier that flows down from the high ceilings down all two stories, designed by Vincent Van Dutsen, «Price Available Upon Request», of course… Magnificent. I remember when they had this chandelier at the MOMA for the YSL exhibition years ago. It’s breathtaking and sparkles behind strings of LED lights that shine prisms out of each and every crystal. I live for this stuff.
Crystallized is a museum for beauty, quality and precision. It’s a shop, museum and toy store for women. Bravo. Finally a place where girls can play…

A good friend of mine is a huge fan of the place, so I joined her for a Vogue evening shopping event last week. The store itself is beautiful, the jewelry options are a bit overwhelming, and the staff was very friendly and helpful with coming up with design ideas. The café is an unexpected surprise– a lovely way to take respite from walking up and down Broadway to check out all the cool Soho shops. Food is tasty and prices are more than reasonable.

In the back of the store, there is a café with brunch, drinks (freshly squeezed grapefruit juice), which is always nice for a rest. I think because the café is a little misleading, I get a table to myself without waiting, yay!
Also, the crystal chandelier is beautiful, but if you like that, check out the one at Rockefeller Center (Top of the Rock — free part of exhibition). It is an inverted «sculpture» of the Rockefeller Center.
Last, I love the jewelry exhibition. There are neat ways to think about jewelry design. It’s definitely cheaper than the real precious metals and gem stones. If you can customize and create it, I highly recommend it for meaningful gifts.
I <3 the Swarovski brand because of their partnership with designers. Look in their magazine that they have partnerships with Cranbrook, but if you want to see the grand-​daddy of designers, check out Ron Arad’s work [
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Lolita:

Can’t find the other chandelier piece (it wasn’t at the exhibit) but it uses LED lights, Swarovski crystals and is in the shape of a heart.
Love these pieces too:

My best friend took me here as a surprise for my birthday and helped me design a necklace for my birthday. He may not have realized exactly what he was getting himself into… there is an entire wall of sparkly lovely things for girls to go crazy, not to mention a ton of already made jewelry to choose from.
You get to pick out what beads/pendants/stone/etc…you want to use then choose from many options of chains, ribbon, leather and make your piece of choice.
Luckily, a great girl who worked there really helped me make my vision reality and actually helped create the necklace for me while we enjoyed a nice glass of wine back in their lounge/​bar area.
This was a wonderful way to spend part of my birthday and I highly recommend it to you all. It’s not cheap so if you’re looking for something inexpensive try another route.

This is a do-​it-​yourself store… you get to pick the beads/​crystals etc and customize it! So for people who love giving customized gifts, this is a great place to go. They also have stuff that’s already made that you can buy if you’re too lazy to customize stuff or you just suck at arts and crafts like me.
I also love that they have a mini café place in the back that has wine, tea, sandwiches and dessert. They have a lounge/​mini gallery downstairs as well. I haven’t had the food here but would def. stop by for lunch. it seems very relaxing.