The Hundreds

I used to dig The Hundreds, but that’s the last time I’m coming in since at least one dude at the shop sucks ass (stores elsewhere, like in California, may be good, but not this one). First of all, the place is usually empty. Second, it’s located in a pretty terrible spot, isolated from SoHo. Third (I’ll admit it’s my fault I bought the wrong size T-​shirt), the cashier wouldn’t even let me exchange the piece of clothing. Furthermore, the guy has given me attitude.
Customer satisfaction? Yeah, right. I’m generous enough to give two stars due to the place looking nice and tidy, but beware of the human being (s) on duty.

I really like TH brand, and the layout and feel of this location is pretty on point with the brand itself. The downside is that the staff at this location isn’t the nicest. A lot of them are just hanging around talking to each other and it’s hard to even get one of them to acknowledge that you’re standing there. I seriously am all for the relaxed vibe of the employees being able to be happy at work, however it only takes a second to greet your customers and let them know you’re there for any questions and to help.
The other locations I’ve been to have much better staff, but I haven’t been back for a few months, so maybe I’m due for another visit and see if anything has changed.

Not a huge fan of TH but since i’ve been to all of the other locations, why not? The staff are just the same as the west coast shops. They’re getting to paid to hang out because the clothing apparently sells itself. The service is minimal but the selection is crazy. There are a lot of pants, shirts, and hats to choose from, but after a while everything looks the same. If you’re a fan of THs i would advise buying on the website. Parking is impossible in soho and you’d be better off avoiding the crappy shopping experience in store.

I wanted to visit this location after being a frequent customer at the Hundreds locations in LA & SF. Both of those stores always had friendly staff, so I expected the same in NY. On top of that, Bobby & Ben seem like they’ve built the brand trying to avoid the cockyasstreetwear norm. I don’t know if the dude behind the counter was having a bad day because he couldn’t skate in the snow, but he was the WORST salesperson I’ve ever encountered. You work here to sell merch… so greet, smile, & sell merch. He didn’t even acknowledge us. On top of that, they had nothing exclusive to Grand, but oddly enough, had loads of LA gear. We asked dude if they had anything, & he just stared through our souls. Dumb. My BF wanted to buy stuff, but I said NO & took our business elsewhere (DQM was coo!).
5 stars for the brand & décor. –3 for the worst salesdude ever.

So I’m a 10 year deep loyalist to the Hundreds, been to Santa Monica, Rosewood, SF and the NYC location multiple times… I go into today and my lady asks for a hundreds lighter and the new snooty hipster girl tells her they are out and that she could go to Ann Taylor or one of the other snooty stores in SOHO, wow… is that how your workers represent Bobby and Ben. I’m blown away… sarcasm is cheap but apparently it’s run itself deep into a solid brand! way to go… I’ll order online from now on, wont deal with too cool for their faces help at shops… product gets 5 stars but the new girl at the grand store gets a negative –5…

I was VERY excited to finally step foot in The Hundreds NY store. I have been to the LA and SF stores many times and knew it would be great to see their East Coast location. The location itself is stunning. It’s super clean and classic — exactly what I imagined the brand would want their east coast footprint to be. There is plenty of room to wander (if you’ve been to the LA location you know it’s tiny) and check out the gear.
I stopped in with my wife on a weekday afternoon. The shop crew was hanging out outside skateboarding and hanging out when I walked up. They followed me into the store, said hi and let me cruise around. Once I found the exclusive gear I wanted I asked the crew to grab some sizes for me. They were extremely polite, even going as far to bring out a few extra options incase I didn’t see them on the shelves.
We made conversation while I tried on a hoodie and toyed with sizes of assorted items. They were even kind enough to offer a few restaurant locations /​suggestions when I asked. They even tossed in a bunch of stickers that I didn’t notice until I got back to the hotel!
Their gear has always been amazing, especially the exclusive tees, hoodies and hats. The staff was on point at this store. I don’t know why people are so harsh on the employees and customer service here. I think it you approach the situation with a good attitude and demeanor then you will receive the same.
Fan of the brand or not, stop in and check it out… The Hundreds knows their stuff!

these are usually the type of places i avoid like the plague.
if this was in sf where im from, i would probably drive by pointing my old ass finger at them kids hanging around.
get off my lawn.
but while on a short trip, staying a few blocks away at the mondrian soho, curiosity got the better of us and we stopped in.
loved the look and feel of the place and surprise surprise, the staff was actually helpful and cool, not the too cool for school (i just totally aged myself there didnt i?) douche bag shit kids i was expecting.
i got decks older than you!!! waves finger…
and i dig some of their gear. i guess im not too old. i can pull off some of this crap still.

People are complaining about customer service, but I had all three employees helping me and my friend. I was just shopping for a wallet, and my friend only bought a pull over. They were friendly and got off the phone to help us out.
Store looked good, and had plenty of products. Also, small things like Lighters, erasers, sharpies, etc.

Well, it looks like that Bobby and Ben have done it again. While this brand has roots in California, the store drips it and can be seen when you walk through the door. However, these California boys have done a great job in paying tribute to the home of the city of their third flagship store. The store has less of a California than the other three and more of a NYC feel. While you can get all of their current line in other stores, they do have some exclusives that you can’t get else where. The store is a little hard to find, but don’t give up, just look for all the cool kids sitting outside of it.

The three stars is more for the brand and the store’s décor than anything else. If I really want to get Hundreds gear I’d rather order it.
As some others have mentioned the customer service is atrocious. You actually feel unwelcome being there. Then again it’s probably not best to look to hipsters and hypebeasts for friendly and attentive service.

I’ve been to the store in SF and LA, and let me say this has the WORST customer service. I walked into the store and neither of the employees greated me or asked to help us out. It’s store like these I hate shopping at and I would rather not purchase the products because no one cared to help. I don’t know why these people think they’re better than everyone else, they are paid to help us to look for products we might like. After all, they are just retail workers.
The SF location has way better service!

One of the nicer boutiques in SOHO. The store is not hard to find. Once you walk in, it is super clean, all black, leather couches, nice racks and everything was displayed nicely. The shirts start at $ 30, which is relatively normal for boutique T-​shirts. Minus one star because there was a staff of 5 hanging out on the couch, bouncing there heads to the music and not one greeted us or helped us out. They seemed a little dazed. =) lol We were the only ones in the store.
It is definitely worth checking out!

I’ve been following The Hundreds for a few years now and it’s about time that they came to New York City. Really a beautiful store with some great details — aged mirror, leather sofa, monolith on the ceiling and cool checkered floor.
I’m glad that most of the collection is available in the store, although I didn’t see the limited edition tees.
The staff is extremely friendly. I’ve been to other similar brands where the staff is thinking that their product is too good for you. Downer.
Cool tees and I bought the Birds tee in white. I’m eyeing the pillow for my sofa.
Thanks for coming to NY, The Hundreds!

As a Cali native, a part of me wanted The Hundreds to just keep their Retail roots in the West Coast but there’s no denying the expansion to the East Coast was inevitable! I was excited to be invited here for the grand opening. Was fired up at the chance to get an early look and nab some limited edition samples.
I’m extremely impressed how the California brand has embraced the New York style and integrated it into their interior. Wooden floors and walls, lots of vintage pictures in frames, leather covered furniture and a really nice looking brick wall installation make up the shop, located on Grand Street and two blocks west of Broadway in SoHo.
This NYC store has been designed around the idea of being a modern boutique, but perceived half-​a-​century into the future. So although the store’s feel is familiar and recognizable as present-​day, the ceiling has atrophied, the paint faded, the façade corroding. It’s an homage to New York’s long-​winded history, and the character and magic that the City holds. There’s a story within these flooded streets and stained brick fortresses, and there’s mystery here within this location as well.
The Hundreds is a timeless brand, so the stores carry on the spirit of not being easily pigeonholed into one specific period. If your into the culture and in SoHo, it’s a must-​stop!

Finally in NYC, what NYC has been waiting for.
Great items for sale. Check it out.