This Sephora is located in the women’s department in JcPenney. Smaller than the freestanding Sephora’s so, they don’t carry every brand that a regular Sephora carries but they do carry the more major brands like, MAKEUPFOREVER, NARS, Too Faced, Urban Decay, Benefit, Josie Maran, & Becca to just to name a few. Nice location because you can just go right into JCP to get your Sephora fix without dealing with the crowds & having to circle around the parking lot for awhile to get decent parking spot. Helpful & very friendly beauty advisors too.