Pappagallo

Summer is coming which makes me think about Ocean City, the boardwalk, Mack & Manco pizza, and some of the cute boutiques off the boardwalk. My favorite stores in Ocean City are Heritage Surf Shop, The Islander (boardwalk) and Pappagallo.
Pappagallo carries a nice selection of resort/​casual wear and it’s one of the few stores my mom and I can shop in together and both walk out with something we like. I personally like the selection because I like trendy things, but if it’s not comfortable, I am NOT wearing it, and it seems like many of the items in the store are on trend but also comfy (like the other reviewer mentioned, they carry Ella Moss — which is one of my favorite brands that I can’t really find locally). I’ve also purchased some cute fashion jewelry from there.
It’s a nice store, decorated cute and the pretty blond that helped us last time was really sweet — she didn’t bug us, let us shop and do our thing — I hate it when they breathe down your neck!!! So, yep, when my mom and I go to O.C., we have a little ritual, we stop in Pappagallo and then we either go to Mack & Manco or walk past Wards and get something from the bakery!

I used to love shopping here when I am down the shore but lately the selection has left much to be desired. They are not a very big location but they used to carry a nice selection of Ralph Lauren, Lacoste, and Lilly Pulitzer.
Lately this store has fallen to Vera. Don’t get me wrong her bags are cute and I do own a few Vera Bradley items but there are plenty of store who horde her items and this shouldn’t be one. Their RL selection was alright but better for men. Lacoste didn’t seem to exist and Lilly had a few things. I definitely think they need to step up their game again.
Two brands I was introduced to here that I do like are Echo which is the brand of my beach cover-​up and Pure Handknit clothing which makes lovely sweaters that are perfect for colder seasons.
Their Ella Moss selection seems to be the same but I prefer to buy her items at a store in West Chester, PA.