Factory Bike

We rented two hybrids plus trail-​a-​bikes for the kids. Helpful staff here, they got us on comfortable, good size bikes. We like the location –fun to do the 10 mile round trip to the lake.

Our trio was up in Alpine Meadows for the weekend, and were deciding between a horseback trail ride or a bike rental. After comparing rates, it was gonna be $ 35 an hour for the horse (in a group, maintained), or $ 10 an hour for a bicycle where you could head wherever at your speed. We chose Factory Bike, after driving by on Highway 89 a couple times. They gave us rates over the phone because it wasn’t listed on the site, but that was awesome!
Showed up at 2pm and were immediately greeted by a gentleman outside. After gauging our interest (and we had already decided yes), he directed us inside to a second guy who had us fill out a waiver. There’s a $ 100 deposit per bike, but they worked with us and explained all of the potential holds/​etc.
After that 5 minutes, we were on our way! Two of us were on cruiser bikes, and the third was on a hybrid tall enough for him. This was such an awesome idea, and these two guys made it friendly and filled us with courage (I probably needed it the most). They directed us down Highway 89 and told us how to get onto the bike trail that parallels the river. This was probably the best thing we did all weekend, and it was totally affordable. We did a 10 mile ride total, but we won’t be hurting until tomorrow.
I’ll definitely be back! Rent from these guys and ride down to the river on the awesome bike trail, instead of getting stuck in Tahoe City congested traffic.

Just rented a tandem bike for a date night river exploration of the Truckee River. They were incredibly helpful, the bikes are in great shape and this place is literally located right on the Truckee River bike trail. I think it would be silly to rent somewhere else if you are between Truckee and Tahoe City.

Best shop ever! I don’t know much about fixing my own bike and they always help me out. I was in desperate need of a beach cruiser and got an smoking deal the day before heading to the playa. Not to mentioned they lined me out with all my bike needs before BM so while out on there I would be all set if something went wrong. Matt is always very compassionate to show me how to fix my old road bike and helps me constantly do upgrades in my budget on it. Can’t say enough about how awesome this shop is. Definitely my favorite.

Love this shop and have been a regular for roughly ten years. Matt is the best bike mechanic and I trust him more than anyone while working on my bike. He has a great background and is honest and always helping!

This place is the best! They are right on the turn into Squaw Valley if you are going on HWY 89. I had a little voice in the back of my head saying «bike ride! bike ride!» as I often noticed the bike trails and roadways into Squaw Valley filled with people doing just that. The only trouble was it had been 22 years since I rode a bike! I loved my Raleigh Breeze 10-​speed, the bike I graduated to and rode all over town after I ditched the training wheels on my sister’s old bike. Full disclosure: I was a rather timid child and didn’t learn to ride a bike until I was 8, and my older sister «taught me» by LETTING GO (I promptly fell on the pavement) and teaching me the WRONG hand signals (Death wish, anyone?) I love you sis, but REALLY.
Anyhow, I was about a DEFCON level one when I realized I was actually going to do this, but the guys in Factory Bike calmed me down with a little banter and set me up on a sweet vintage-​y bike with fat tires and simple controls. I even got a bike helmet (none of those in my day!). The bike was in excellent condition and once I got the feel of things I was off on an adventure, and I guess it’s true what they say, «It’s like a riding a bike»…I didn’t forget how to do it but balancing, getting started, and stopping, were definitely a challenge at first. In the end I had a blast and really enjoyed the whole process. It was $ 10 for my hour of two-​wheeled fun, and I got to enjoy the beautiful vistas of Squaw Valley as well. I largely stuck to the bike/​walk trails but also drove around the Village a bit. People were very nice on the trails and rang bells or told me «bike on your left» as they passed me. I can’t imagine a better deal, location, or choice of bikes for a fun afternoon or day of bike riding. Highly recommend!

The bikes were ok but they overcharged me, acted like a jerk. There were 5 of us, by the time we got helmets, adjusted the seats, ten minutes went by. We I brought back the bikes 70 minutes later they charged me for an 75 minutes.
He told me we were there 4 minutes later than we were, his own wall clock and my watch were in agreement, unlike his watch, JERK.
I did not want to have a ugly thing with my group right there, so I paid the extra., felt a bit ripped!
To be totally honest the guy who set us up with bikes, showed us the gears, adjusted the seats, was really great.

Excellent service, reasonable prices. I brought my family with two kids and a baby. Owner and staff were helpful in getting the kids properly fitted on their bikes, and gave us excellent tips on best paths to ride. Prices were exactly as quoted.
Only thing I didn’t like about riding around Squaw was that there seems to be a complete lack of bike etiquette on the trails. People don’t call out when they are passing and a few riders actually yelled out at the slow pace my kids were riding. Maybe it’s just me, but when you are riding your bikes anywhere near a resort, kids and different levels of ability are a given. You can’t ride like it’s the Tour de France, people!!!
But Factory Bike is a great place to rent.

Great place. Prices exactly as listed. Plus good service. Matt and Elijah were great. They hooked up my rental bike extension and then listened while I complained about my dérailleur. «Oh that’s easy to fix. Lemme take a look.» A few minutes later Matt had fixed the rear dérailleur and put some new grips on for me, too. No charge for the quick service. Cool place. We’ll be back.

Matt and the team at Factory Bike are great. Not only are they the best bike mechanics in town (they worked several times on my old and outdated full suspension bike and kept it running for a few more years) but they helped me find and fit the perfect new mtn bike for me. Matt was patient, inquired about what I like to ride and my skill level and then fit all the aspects of my new bike not just to my body but also to my riding style. Every time I have been in there they are helpful, pleasant, considerate and fun. Definitely recommend.

Watch you wallet. Way overpriced. No exactly honest.
We were told bike rentals for the day was $ 35. Charged us $ 50. For a crappy bike. Conveniently there was a sign clearly saying $ 50/​day that took precedence over what we were told verbally.
The overall experience was a lot like getting fleeced by a used car salesman. Owner did not care that we were the only customers he had seen in days (during off season).
The best part of this place is the music.

I bought my first cruiser here and came back for my upgraded second. Excellent service and perfect location for rental for bike trail. My friend also rented here and we avoided traffic on the bike path into Tahoe city. My only place for my bike needs when I’m in Tahoe.