Finn + Willow

I love, love, love this shop! I believe it just opened about 9 months to a year ago and is owned by husband and wife. I would give it more than 5 stars if I could! I randomly fell upon this gem while headed to lunch at Santorini’s, so if you’re in the neighborhood stop by! First of all, the store is very clean, bright, welcoming, and extremely well merchandised. It is a smaller store, but the owner makes perfect use of the space! The décor is very warm and appropriately matches the clothing of the boutique. It did not take away from the clothing, but rather enhances it and sets an inviting tone for the store.
Secondly, the buying is amazing! Everything is wonderful! The brands are on point and so are the styles. It is on the pricier side, but these brands are very reputable and high quality. I bought a pair of Frame boyfriend jeans, which in my opinion is hard to find in a small boutique considering a lot of buyers won’t take a risk on such a trendy item. Thank you for stepping out of the box! I love my jeans and wear them all the time!
Thirdly, the customer service was 110%. This is such a hard thing to get right in not only a small boutique, but a higher end boutique. They absolutely blew it out of the water. The husband was there and was so nice, extremely knowledgable, genuine, and very helpful. I look forward to going back and meeting the wife who is the buyer and merchandiser! As a local I will definitely be stopping in every month to check out what’s new and pick up a little goodie to support!

Finn + Willow is a relatively new addition to Old Town Pasadena.
The product selection is great — styles are very on trend and/​or ahead of the curve. Finn + Willow carries clothing, but they also sell shoes, accessories, undergarments, candles, etc.
They also feature a select designer/​brand every six weeks, so you can see the full product line (beyond what’s carried in the store for that brand).
The price points are high, but worth it if you’re in the mood for a few great pieces that will last you a while (think of your purchases as investments at Finn + Willow).
The best part about this shop is its owner, Laurie. She is friendly and super welcoming. Laurie is a breath of fresh air and has a cheery smile that will make you feel instantly welcome in her shop !
Finn + Willow is definitely worth a stop in if you’re in Old Town.

Cute and beautiful store of clothes! I love their tops and the sales lady was so helpful! Definitely a shopping must!