Founderly

This place is closed. «For Lease» sign in the window on 8.1.15. Save yourself the trip.

This place is super sweet and so is the owner. She is so helpful and not at all pushy. You can tell she collects products & clothing for the love of it. Prices are so affordable and always something new. I love this shop. Building is charming and easy street parking to boot.

Hooked ! I will come back what I like is that the clothes are clean, you don’t have worry about dry cleaning before you wear it. eveything is in great condition. Thanks Alexandra

This place is so lovely and makes shopping a pleasure. Everything is very cared for and in excellent condition. I love coming here with my mama! So happy that it’s open.

Shopping here is always a fantastic experience. Such cute merchandise at very reasonable prices, and the owners are fabulous! We are hooked and head back oh so often!

Over the past year, I have purchased amazing vintage pieces from Alejandra who is a delight. She has worked with me to find pieces for everyday wear and for special occasions. I love going to gala’s where I know I will have the best dress in the room. The key is to go often and not think twice about purchasing something that you like. If you like it chances are it will be gone by the next day.

Charming vintage shop.

Shopping here has been one of the most enjoyable shopping trip I’ve had! Alejandra was there to assist and I can’t laud her enough. She was very personable and willing to help, even pulling things from the back that might be of interest.
The selection ranges mostly within the 60−70s, with some pieces from the 40s & 50s, too. There was a nearly a whole rack dedicated to long, more formal dresses and even a few gowns!
The pricing was extremely reasonably. Alejandra was even willing to negotiate. I will be returning in the near future!

Lovely shop that carries mostly vintage with a small section of more recent pieces. Extremely reasonable prices

What a lovely store. I was particularly impressed by the excellent condition of the items. The pricing is fair And the store is nicely and rationally organized. This was the one shop I sought out and visited while on a business trip to Pasadena, and I can report that it was a good call.

Alejandra, the shopkeeper, is probably one of the favorite sales associate I’ve ever had the pleasure to meet! I got to know her a little bit better this weekend when I stopped in on my way to Art Night Pasadena. I told her the kinds of style I“m looking for and she definitely told me that she will keep her eye out. I tried on a few pieces, but I just fell madly in love with this beautiful wool, navy blue skirt with double zippers and Lanvin white blouse. I have to come back for these pieces! I bought a vintage Liz Claiborne pastel striped maxi skirt with pretty silver buttons down the middle and slight pleating to give the skirt some fullness. I can’t wait to wear this with a white Tee and chunky sandals for spring/​summer!
I will be back here soon to get those other items I liked so much!

I agree with all of the other positive reviews posted about Founderly. I couldn’t quite believe it when I found it. Beautifully curated clothes at reasonable prices. Also free style advice (more like gentle suggestions), given in a very professional and nice way. I love this place.

Over the years, I’ve grown less and less patient when it comes to vintage and thrift shopping. Everything’s overpriced or totally picked over. Founderly was a pleasant surprise. I came in on a Saturday morning right after they opened. It’s small but contains a great selection of pieces. Clothing is organized by sizes, as the very helpful and knowledgeable store manager explained. I bought a beautiful 40s-​era silk dress for $ 45. I was in and out in less than 30 minutes and witnessed 2 other very satisfied customers during that short time.
In a quiet part of Pasadena, mercifully far away from Old Town madness. I found parking on the street right in front.

Erica’s review (Below) Hits the Nail on the Head!
A good friend told me about Founderly — and then I saw the dress she bought there — and WOW.
Well Maintaned-​Vintage clothes are hard to find. The Owner of Founderly has done a wonderful job finding good clothes. I was amazed by the selection and quality of what she offers. The price can not be beat.
Speaking of which:
Dear Founderly Owner,
Cheers to you and what you are offering us.
If I may be so bold, please do not raise your prices, or I won’t be able to shop with you anymore. Thank you for your attention to detail and quality.
I will be a loyal shopper, as long as your prices do not go up. (Please…Please).

Dear Reader,
I am loathe to write this first review for Founderly because I’d rather keep this little gem to myself, but alas, I feel it’s only right I share the wealth…
There are many vintage and resale shops all over Pasadena and LA, however…
Did God hear my wish for a *very* reasonably priced, immaculately manicured collection of gamine-​styled vintage women’s fashion (circa 1950’s — 1980’s), with an emphasis on small-​to-​medium sizes? Pinch me… I’m dreaming, because that’s EXACTLY what Founderly is! The minute I walked past its windows, my heart said, «Look no further,» and my wardrobe breathed a deep sigh of relief.
Established by the owner of Daisy Mint restaurant, Founderly represents her fastidious fashion collector’s eye: mind you, if you have items for consignment, those pieces will have to pass her scrutiny and style standard. This place is not suited for every Jill, Jane, and Ashley, but I *so* don’t care (more for me — mwahahahahahaha!).
Like a forbidden love-​affair, I can already tell I’ll be returning here on an obsessive, calculating, credit-​card burning basis. I want to make off with just about every item in this place (other than clothes, they sell jewelry, handbags, and even some household items — carefully selected, of course!), and had to politely restrain myself to just a slim-​fit, ice aqua Ralph Lauren button-​down shirt, and a comfortable, white, leather pair of Ferragamo pumps, adorned with little tassels over the toe. Who has ice pastel colors or interesting patterned fabric these days at responsible prices anyway??? *GUSH!* I can’t wait to wear these with some slim black leggings.
Audrey Hepburn, eat your heart out!

The store is absolutely lovely. For several weeks I have been waiting for the store to be open and upon taking my usual walk during lunch saw that they were this afternoon. Yipee! A store after my own heart!
I’m a vintage whore and browsing the racks noticed they carried a good assortment of vintage and gently worn brands that am familiar with. The vintage items are stunning and in great condition. They carry a variety to choose from; beautifully restored lacey romantic pieces, fun and unique seperates, gorgeous dresses, designer stunners all at a reasonable price.
Small selection of jeans in higher end brands were on display, however no vintage levis or demin. I didn’t see a pair more than $ 30. They’re building up their accessories selection and saw a beautiful bauble mamey necklace that I’m dying to buy. Their handbag selection is building up. Inventory changes weekly and most if not all are purchased through estate sales. Founderly also carries beautiful china and silverware pieces perfect for your tea party. Very sweet.
Charming store indeed and another wonderful locally run business to support. A great place to mix vintage and gently worn items to create your very own one-​of-​a-​kind look. I’m looking forward to making more visits in the very near future.