I remember Cost + 10 used to mean they were claiming to sell you your booze at ‘cost’ + a measley 10%, so they could make a little profit. Might have been a gimmick, i dunno, but I know that there’s mos def no claim to be selling items at anywhere near their ‘cost’! They are a no frills liquor store, so don’t expect much in the way of C-store munchies and such, but they have tons of liquor of all types. Even if you end up paying a little more, they’ll likely have what you came looking for. Walker’s came through for me on a late night run after the markets were closed(the all night trend seems to have died out) and had 3 different Stone Brew sixers for me to choose from among. I drove home with my IPA and enjoyed it heartily enough to soon forget about dropping a ten-spot on it. There’s no elitism going on with the pricey microbrews; if a liter of Mad Dog in a paper bag and a porno is your thing, i’m pretty sure they have that, too.