Most people go on day 1(Friday night) as there are also fireworks that night. We went on the last day. Sunday morning for the last balloon launch. It was wonderful! We got up at 3: am and were on the road by 4: am. We were there, parked and ready before they began inflating the balloons. There were about a dozen of them. I’ve already uploaded a few pics, so you could see the beauty of it all, but as beautiful as the pics are, seeing it live and so close was even better. I am most definitely going again next year. Perhaps I will. Write to go Saturday next year when all the vendors, food, etc is going all day. I understand there is live music as well. It was completely free to park and go in. All volunteers. Def. a must see!