Beautiful store! I’m a paper and pen addict. I know that sounds weird, but I love, love, love blank books, notecards, stationary, and all other types of papergoods imaginable. Not to mention my insatiable need to try out and buy all sorts of pens and other writing gear. Personalize It has more stationary than journals, but the things they have are high quality and very pretty. The woman who was at the store yesterday was helpful and friendly. Even though she was the only person working there and she was helping someone with bridal invitations, she made sure I had friendly service and felt welcomed.