Hamrick’s is designed for the budget conscious basic styles shopper. They market heavily to senior citizens, with a weekly discount for them on Tuesdays. As another reviewer noted, the store aisles are not easy to maneuver. Trying to walk around with a cart means a careful dance through the display racks and other customers. I also agree that the checkout lane design is poor. If you sign up for their store rewards card, you do get frequent discounts offers.