The Wine Cellar Red Bank

If you’re a member of, or have ever ordered from the Wall Street Journal wine club, or Virgin Atlantic’s, or Laithwaites’, or Barclays’, you know the deal. All of their «introductory cases» for new members are $ 69.99 for 15 bottles, plus applicable state tax and $ 20 shipping. So you end up paying about $ 7/​bottle.
Why is this relevant? Well, having ordered from just about all of those wine clubs, all of which send you the same bottles, I couldn’t help but to notice the same labels on the shelves in this place. Suspicious this was not a coincidence, I even asked, «do you order from the WSJ wine club,» and the employee responded «yes.» In fact, I now seem to remember this place as being the NJ-​based fulfillment center.
So, here’s how this works, or at least how I think it works. They order a significant portion of their inventory from the clubs, but probably in bigger bulk and therefore at a much lower cost than $ 7/​bottle. They then try to charge you $ 14.79 for each of those bottles, but offer you a 35−40% discount on each bottle if you order a case, which comes about to $ 9.08/bottle. So, worst case scenario, they’re only making about $ 2 off you IF you order a case AND they’re not acquiring the bottles for less than $ 7/​each.

Boutique wine shop with great values and a selection of standouts from France, Spain, And Italy. They carry a few other regions but usually have the most diverse selections from these regions. When sales are running, the premium bottle prices are by far the lowest both online and in-​store against their competitors.
Wine Cellar is the perfect pairing on a Friday night out at a BYOB in Red Bank or to stock your rack ahead of a family get together.

The staff here is extremely friendly and very helpful. I receive text messages whenever they have a sale. Their wine sales are incredibly reasonable and their wine is deliciously good. I own a beauty salon and I heard several of my clients raving about this place and I’m glad they did. A wonderful find.

Don’t buy from here, so many other places in the area with better prices — they ripped me off and the customer service experience was terrible when trying to get refunded. Still haven’t been refunded, I guess they are struggling and need every penny they can get!

My wife and I visit when visiting Red Bank for a meal at a BYOB restaurant. The Wine Cellar has an amazing staff. They are always super willing and ready to deal with my wife’s indecisiveness to select a wine that she may like!

I don’t know much about wine, but the staff of the Wine Cellar is both helpful & non-​judgmental, never making me feel like I’m too wine-​dumb to be there. In an age when most wine-​lovers are pretentious as hell, that goes a long way.
All the wines in the middle aisle of the store are $ 14.95, & the second bottle is (usually? always? sometimes?) 50% off; everything around the periphery is more expensive. The half a dozen or so wines I’ve tried from here have all been really excellent, & the staff is always friendly & ready to answer questions. They’ll even take orders to deliver your wine to BYOB restaurants in the immediate area.
Pick up a bottle or two on a Friday, then head to the Cheese Cave across the street for all-​you-​can-​eat $ 5 cheese tastings!

Awesome place! Staff was so helpful and really knew her wine. I love that they have their exclusive wine selection that is so well priced.

I went into this store because of a Groupon, but I’ll definitely be returning often. The store is well organized, by region. The staff are so helpful and friendly. I asked for two whites and two reds, told them what type of wine I usually like, and so far, all were great picks! Very happy with the service I received and of course, the delicious wines. I will definitely be returning when there is a tasting on weekends.

As a person who is not very knowledgeable about wines, I find the staff to be right on in making suggestions when I tell them what I would like or what type of meal I’d like to pair it with. Check them out!

I lived in Red Bank for 2.5 years and only recently moved to California… I could live without 99.9% of the businesses there but I miss this store terribly.
They do tastings Friday night and Saturday afternoon — usually a red and a white but it varies. This is a great way to get introduced to the store and some new wines. Mark (bald guy), the manager, knows a lot about wine, but most importantly, if you give him a price range and a basic idea of what you are looking for (grape, region, whatever), he will steer you to a great bottle at almost any price. He has tasted almost all of the wines in the store so he is a great resource. Other people there are very helpful, as well.
The store specializes in wines and varieties you may have never heard of, and has a great selection of European wines. This is not the place to go to buy a cheap bottle of Beringer or Smoking Loon… but if you are looking to branch out from the typical California fruit– and oak-​bomb this is a great place to start!
We lived so close we used to walk to the store, but there is usually street parking on Monmouth and there is a small lot behind the store (access it by turning from Monmouth onto Drummond, then making the next left onto Gold; the lot has a Wine Cellar van usually parked on it).