If you’re looking for the real deal in Latin supermercados, this is as good as we’ve seen in Richmond. The clientele is largely(ok, with the exception of me, entirely) latin. Upon entering, you’ll see shirts, CDs and other items, don’t let it fool you, as the food is yet to come. Entering the second zone you will find the cheeses, meats and fruits. The ripe plantains are excellent for making maduros! The yucca root’s are by far the best we’ve bought anywhere in recent memory. My wife loved the chorizo she purchased there and they have a good selection of Latin cheeses. The third area is where you’ll find all of the packaged items, but it also has a little fresh empanada case and in the back a small deli. It is also the only place anywhere that we’ve lived in the US where they sell both the yellow and white harina used for making arepas(a venezuelan/columbian sandwich like dish), as well as the meal for making pupusas. The pricing for most all items is exceedingly reasonable, given the size of the store! So as someone used to say, the wrapping is not what’s important, it’s whats on the inside that counts, and for sure what’s on the inside of Mi Rincon Latino is perfect for those wishing to cook Latin cuisine.