Center Of New Concepts

Personal and professional. The people here care about YOU and making you look and feel your best. I have been coming here since I was a teenager!

Socorro is still the best when it comes to hair, especially long hair. Had a Brazilian Blowout done recently and Socorro was fantastic! I’ve had it done before (not by Socorro), and my scalp peeled and was painful afterwards. I will be saving my pennies for the next one!

Love love love Nicki Vigorito and the way she colors and cuts my hair. I have been a faithful client for over 4 years now. I was originally reccommended to her and now I am reccommending her to all of my people! She listens to what I «imagine and want» and then she knocks some reality into me as to what is do-​able and what is best for my hair, how it will take, how it will lay, etc. She never steers me wrong! She wants only the best for her clients and is well knowledged with what she is doing. I live in Santa Monica and have been to a few stylists locally, but they just can’t top Nicki… I will drive the extra mile, (literally) to get a thorough job. I never leave unsatisfied… she nails it the first time every time. I receive several compliments on my highlights — her color is ON POINT ladies! She really gets in there and gets it to the root* Major concern for anybody who colors or highlights their hair* kudos!
Super cute salon, very clean… the ceiling lights do give off a red-​ish tone which always makes me slightly nerv post hair blow-​out sesh, but trust– it is just the lights! Nicki always turns my hair from drab to fab! Try her — you will not be disappointed! =)