Paper Moon

What a cute little spot in the even more cute town of Roanoke. I decided to stop in after seeing their sign by the highway while passing through the area. BEST decision ever last Friday afternoon. The owner is super attentive and will help you find exactly what you need. I was the only person in there during that time but I am sure she is always helping locals who stop in to find that perfect, unique gift.
I was blown away at their diverse selection. Upstairs was vintage antiques– some items were expensive while others were reasonable. The prices were typical for any type of antique/​boutique shops in the Fort Wayne area. Downstairs was a large selection of knick knack gifts. I especially noticed the different card selection– you won’t find cards like these at Walgreens. Great for a personal touch. I was looking for a gift for my nephew’s upcoming 2^nd birthday. I was pleased to find a decent selection of child toys and clothes! I love finding him presents that are different from the limited selection at larger chain stores.
In the back of the downstairs is a room filled with women’s clothes, bags, accesories. I asked and some stuff is local (and she is always looking for more local goodies to sell!!! woohooo!) and some is produced in other states but not largely produced. You could tell by the quality that the items were hand stitched.
I look forward to hitting up the Paper Moon next time I am in need of a unique, eclectic gift!

Paper Moon is a fantastic mishmash store newer to Roanoke, filled with unique children’s toys & crafts and adult-​centric items (stationary, décor, vintage clothing, antiques, retro-​themed offerings, etc.). We visited during the recent fall fest, as we were exploring all downtown stores. I recommend visiting Paper Moon for a creative, heartfelt gift that you’d have difficulty locating at a big box or online store. I had a smile on my face the entire time, due to nostalgia or delight with the inventory. The store assistants were friendly (and a bit overwhelmed with the fall fest store traffic). After visiting Paper Moon, I recommend stopping by the nifty Moose & Mollie’s café across the street and exploring the other boutiques in the small downtown Roanoke corridor.