I started coming here while on Rochester’s quarterly Gallery Strolls. Free wine and cheese is a seller for me. As any good salesperson would do, the lady started showing me items behind the counter. We talked pearls for a while. She had me look at a few set of earrings as well. Then I bashfully looked at the price… This place is affordable! The location(downtown Rochester) and fancy image would lead you otherwise. Since then, I’ve become a customer! I have a purchased a beautiful Keshi pearl necklace for under $ 150 and earrings for under $ 50. They also have great sets for mom. A few months back I had a custom ring order. Smith Jewelers made the entire transaction simple, easy and affordable.