David’s Bridal

Absolute worst experience ever here. Let me preface this by saying I highly respect retail workers, having done it for close to 7 – 8 years myself. And I always try to give any poor service the benefit of the doubt, but this was 2 hours of horribleness.
(And 4 days prior to the day of my appointment, I called to confirm this appointment, which they said didn’t exist. Awesome. Luckily I was able to get a new appointment close to my original time.)
I went bridesmaid dress shopping here. First of all, our consultant couldn’t keep straight whether I was the Bride (which I am) or a Bridesmaid. She couldn’t answer any questions we had about dresses or sizing and didn’t seem to want to find out for us. We felt like we had to do her job for her. Either it was her first day at David’s Bridal EVER or she left her brain at home this morning. When we finally got up to the register to order, 2 of my bridesmaids ordered and then another cashier stepped in & stole the register from our Consultant before my other 3 could order. Then she let another woman check out in front of us. After 20 minutes of waiting to finish checking out, we finally got fed up and told her we would come back another day to order. Then she tried telling me I had to pay a $ 1 for the color swatch of the dresses– mind you, I had already spent $ 1700 on my dress & veil here. Are you serious?! We left.
Thanks for ruining what was supposed to be a fun day. Don’t go here. EVER.

Edit: Feb 28, 2015
Changing my review to a single star after my first visit to a fabulous local seamstress. Turns out, the corset that the consultant at David’s Bridal FORCED me to buy is just anatomically wrong.
It was too tight at the fitting but the DB consultant INSISTED that it was the only way to wear the dress. Spent $ 79 on the daft thing that is too tight. You guys should be ashamed for for the dishonest sales that you pull with straight faces.
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I’ve bit my tongue and sat on my hands multiple times since January in the hopes that I could find something less negative to write about my experience at David’s Bridal. This review is for someone who is used to efficiency and is treated to a mad managed monkey show.
1) They do not honor appointment times: My MIL and I had were asked to wait and «make ourselves comfortable» (in the absence of a lounge or chairs) while the consultant got done with a previous appointment.
2) The manager is a rude woman who puts on a lot of airs for someone managing the Walmart of bridal stores.
3) They will not bring the dresses you WANT or have pre selected online. My consultant kept bringing out poofy ball gowns that I detest. (I am only five feet and they make me look like a cotton ball. She also kept bringing overpriced dresses that did not even suit me.)
4) They leave your stranded in dresses since consultants are double-​booked. The consultant stuffed me into ridiculous gowns and left me and my MIL stranded for 30mins while she attended to a different party. This happened six times.
5) They will try to force a purchase.
6) They will not reveal alteration charges upfront.
7) They’ve leaked out my email address to shitty vendors.
8) The dress I bought was the one I really wanted the moment I set my eyes on it when we were «making ourselves comfortable.»
9) Plus points for Sonia, the seamstress, who is incredibly talented! It’s a pity I will not be getting to work with her. She is excellent and I am sure she will go places.
Lessons: Go to DB to find a dress and style you like and that makes you feel awesome, get some ideas on the alteration process, and then run away as fast as you can to buy the dress elsewhere.

Got my wedding dress here for my October 5 wedding and bridesmaid dress for my cousins September 21 wedding. Audrey (I think was her name, blonde wavy hair, glasses) was my consultant for both and she was fantastic but since with the bridesmaid dress all she had to do was find the dress my cousin picked I’ll stick to the exceptional service from my bridal appointment.
I went with my mother and Audrey took us to the dressing room stage and say down with us and looked through the latest catalog with us. I knew going in I wanted strapless and we found a couple dresses I liked in the catalog then she went and got those along with about 5 others that were the same style for me to try.
I ended up buying the first dress I tried on after my mother and I immediately fell in live with it and compared every dress to it.
Then on to alterations, they were also good. There is an older woman that is in charge and I worked directly with her. It can however be difficult to communicate what you want with her. She has a very thick accent and it seems English is not her first language. If you can push through that your set
Will definitely recommend David’s to any friend planning a wedding and hope I get to work with them again when I am a bridesmaid again

Alright, let’s settle on a middle-​of-​the-​road three-​star rating because while I had a great experience with my sales rep and the purchase of my dress, my best friend (the bride) had a horrible experience with their alterations department.
She bought her dress from the Schaumburg store but was having it altered in Rockford because that’s where she lives. She had two wedding dresses, one for the ceremony and one for the after party.
They did two rounds of alterations, and they could not get the fit right on either of the dresses. After those two rounds, there was no more time left for alterations. The dresses just did not fit right come wedding day. It’s a shame too, because they were both beautiful.
The seamstresses they had at this Rockford David’s Bridal just didn’t seem that experienced. They were all very young and didn’t seem to have a good grasp on how a dress should fit.

My review is for Lisa T, the consultant. I came in on Labor day with 4 people. Lisa was wonderful! She was helpful and positive! I expected to be there for about an hour but Lisa took her time and didn’t seem rushed at all. She really seemed to enjoy what she was doing and enjoy helping me find the perfect dress! She took the time to point out all the details of every dress and was truly interested in what I wanted to look like as a bride. Sadly the dress I chose was one that I couldn’t purchase that day but Lisa called me a week later when it went on sale! If you go to Davids bridal in Rockford PLEASE request Lisa T. She is phenomenal, she has a great sense of style and she truly cares about her brides! I don’t live in the midwest, I was in town visiting family so I’m not able to go back, but I would take Lisa with me if I could!

I was expecting less than spectacular customer service knowing that David’s is a more budget-​conscious bridal store. As a budget-​conscious bride, I figured that I still needed to check out David’s to assess the quality of their dresses and survey the selection.
I have to say that the customer service at this DB location is some of the absolute worst that I’ve ever experienced in a retail store of any kind. The salesperson assigned to us seemed completely disinterested and disappeared every time I turned around. She never introduced herself to my mother and family friend who came with me, and she did not help me locate styles I liked unless I asked her point-​blank for a specific dress. («Can you bring me that ruffled one-​shoulder I saw earlier?» ok «Are there any other dresses that you would recommend based on my thoughts on the ones I’ve tried so far?» blank stare) I had to ask for any accessories I wanted to try. To top it off, they don’t even have ANY chairs for those accompanying you to sit, so my mom and friend had to stand the whole time.
The selection was not so good. You have to browse through racks organized by size (sort of) and grab everything yourself. While there were some dresses under $ 1000, the prices were not as low as I expected, and the salesperson did not inform me of any sales. Most of the dresses are composed of synthetic fabrics.
In summary, do not go here!

David’s had a good selection of dresses and we bought 6 for $ 99 each! Good deal!