Newsbeat

This place is amazing — great selection of magazines and a really good card selection for pretty much every scenario you could imagine, and they switch them out fairly often which is nice. I come in here at least once a week to buy cards for a family member I write to weekly.
Among other things they have critical things like sugar, inexpensive candy ($ 0.35 for the bite size Toblerones) which are good for a midafternoon snack. Also a reliable source for diet coke, and a large variety of other snacks, and if you need any basic tylenol, advil, etc up to and including lip balm.
I love the staff here — very friendly and helpful.

oh how I love you Newsbeat!
You are the only place around that carries my favorite independent magazines. I typically come in every month to buy it, because sometimes and old fashioned magazine with ads and articles you thumb through at your leisure is just what the doctor ordered!
They also have a great selection of cards and gifts. Also large selection of funny candies and goodies like PEZ and black jack gum!

Print publications may be headed the way of the dodo bird, but at least there is one place you can go to find any and every magazine (except porn) under the sun, along with numerous other goodies that will have you wandering the store for hours.
I don’t go here for news. I go here to find the strange and unusual. Want a magazine on LBGT lifestyles? They have it. How about International Business. They have that too. How about booty hoes and classic sports cars. Yep, it’s here.
I personally prefer entertainment mags and go here to seek out obscure publications with in-​depth analysis on new movies or music. That’s just the dork in me. I’ll casually pick a rag off their rack and flip through it, then hours later, when my back is aching and my feet hurt, I will select my favorite and head to the counter.
I say bravo Newsbeat for providing a service that is still valued by many, even in the digital age!

Although I loved this store at one time, I have to say I will now stop patronizing it.
I think a rude interaction I received from the owner on my visit was the last straw. I will say she is not typically like that, so must have been having a bad day, but that is exactly when you should not be taking over your front counter and interacting with customers. Go back to your office and let your friendly staff ring people up.
I had already been considering taking my business elsewhere when I found out that they charge for you to use visa/​mastercard, which is not permitted by businesses under their agreements with Visa/​Mastercard. Some places try to still get away with it but it is NOT allowed.
Watch your charges there!

CANDY!!! Yep, that is totally my favorite part of this place. Anyone who knows me knows the extent of my sweet tooth and this store totally delivers. They have chocolate, gummies, and all sorts of esoteric amazingness.
In addiition they have great soda’s, cards, and of course magazines. Where else can I get a bag fo gummy worms and an off the wall french
magazine. C’est magnifique.

I’ve been a fan of Newsbeat since 1998, when they were located across from the Capitol on L Street. The personal service is exemplary — they were able to order subscriptions for me to five national and international newspapers that I’d pick up on my first morning break from work, and after a phone call they even saved a NYT for me the morning after ⁹⁄₁₁ when they were in high demand. They still carry the same unmatched-​in-​Sacramento selection of periodicals that are hard to find in a brick-​and-​mortar store, and their current location next to a Peet’s satisfies my cravings for two of life’s necessities when I’m in town — caffeine and the printed page!
Truly a wonderful place, and one that would be a standout in a city of any size.

I like candy… And I love magazines. There’s a lot of both here– and not just your regular stuff either. Numerous photog mags, and tons of Scandinavian/​international candy? I’m so there. I think i spent maybe 10 minutes browsing the snack aisle alone. Newsbeat is also a pretty cool place to buy gifts. Seriously, though– who doesn’t like candy and magazines?

oh how I love you Newsbeat!
You are the only place around that carries my favorite literary magazine. I typically come in every month to buy it.
They also have a great selection of cards. Also large selection of funny candies and little gift items.

Awesome place!
Love the fact that I can find German magazines here, they’re a bit pricey but definitely worth picking up once in a while and then heading over to Peet’s or another midtown coffee shop to read!

I love this store, although I don’t think I’ve ever bought anything here. I just have a blast wandering around, amazed by all the ridiculous periodicals that exist in the world (a good majority of which seem to have covers featuring a tricked-​out car with some big bootie hoes next to it). Good times!
Oh, and they’ve got an excellent selection of wacky and uncommon candy. Looking through those is almost as much fun as looking at the magazines!
If you’ve ever needed a specialized magazine or wondered if you’re the only one into reading about some bizarre topic, this is the place for you! Also a fun stop on the art walk.

Who says print is dead? This place is awesome and always bringing in new periodicals. Urban Farming? Eco pet care? Seriously, whatever your niche is, there’s surely a magazine covering your interest.
One really cool feature is that you can request newspapers and they’ll call you when they come in.

I love this place. It makes me miss my hometown of Berkeley/​Oakland. This shop feels like it uprooted from College or Piedmont Ave and came to Sac. I love everything about it.
Racks of awesome Mags, and I found several that I was VERY excited to see again. It was like running into an old friend!
Yummy candy, although no Kinder which was the only very tiny gripe I had, but they had Aussie Licorice and that makes me a happy camper!
They had GUS soda, Dry Cranberry Lime is the most amazing stuff on the planet! And tons of adorable chotchkies that make for fun unusual little gifts.
I highly recommend stopping by this establishment. Oh and although its not my thing they have cigars there too.

You know those shops in airports that carry knickknacks and magazines? Newsbeat is like one of those shops transplanted into the real world.
While it may look like it has everything, their selection is limited, at least when it comes to videogame magazines. I came in looking for «Edge,» but they didn’t carry it. I figured I’d settle for «Play,» but they didn’t carry that either. The closest thing they had was «GamePro,» and there is no way I would ever read that…
I will say their candy selection is top-​notch though. Where else in the U.S. can you find Ritter Sport so readily available?

Newsbeat is my solution to the disappointment I inevitably experience when I go to a big box bookstore (like the alliteration?) for a copy of Juxtapose or Filter Magazine. It’s like an odd-​hipster version of Groundhog Day each time. «Oh, I should get a coy of Juxtapose» [stop by (insert name here big box bookstore) spend 15 minutes looking for it and realize it’s not there]. When am I going to learn?
The selection of magazines is staggering and a little overwhelming at first blush. But it’s seriously the one stop shop for your odd combination of hobbies and interests. For example, I love indie music and I used to be a makeup artist, I want a copy of the Big Takeover and Zink! Pre-​Newsbeat, I would have had to go to a random music store for the Big Takeover and then to a bookstore and ask them to order me a copy of Zink! I love mixed media art and crappy rag magazines. To satisfy this odd pairing, I would of had to go to Joann’s fabric store for Sommerset Studio and then to Safeway for US Weekly. You get the picture.
But this store is so much more than just one large magazine rack. It’s the best place to purchase little irresistible odds and ins like imported candies, foreign cigarettes, greeting cards, and wrapping paper. It’s probably the best place to stop right before you go to the airport for a long plane ride some where. I even heard a rumor that Newsbeat can print up today’s copy of various foreign newspapers for you in the store. So the next time you are planning a trip out of town, stop by Newsbeat, pick up some travel magazines on your destination, some Ritter Sport chocolate, and Mild Seven cigarettes for your trip. Maybe even a copy of the London Observer if you’re crossing the pond.

Like this spot. A lot. If I’m in the mood for some cat butt magnets, I know where to come.
Me and my Dutch friend somehow end up here when we are in the area. She always stocks up on the licorice stuff. I don’t get how people can eat black licorice! Especially when it’s salty!
You can also find Australian chocolates like Twist and Flake. I would like it if they carried Violet Crumble, however.
I haven’t checked out their magazine selection, but it looks like you could never get bored and there would be something for everyone.
One night, I even bought some light «natural» cigarettes here. (Shhh! Don’t tell anyone!) Sometimes you just have a craving for one.

This place has the best selection of magazines in Sacramento. You can find a magazine for any unique interest you may have, as well as your typical grocery aisle options. I headed over there this weekend because my best friend just got engaged and I wanted to get her a stack of magazines so she can start brainstorming for the big day. At Newsbeat, I found more than 10 magazines to select from, including Real Simple Weddings, which is hard to find. I was also able to pick up a cute note card to go with the stack of mags too. I saw many other pubs that I wanted for myself, but I resisted the urge. I also had to keep my head down when walking by the retro candy, gifts and stationary.
It’s a one stop shop for great last-​minute gifts right in the heart of Midtown. Shop local!

I feel so lucky to have this place in the heart of Midtown! It’s like the cool aunt that Borders never had.
This is a place I like to go when:
a) I’m feeling tired… grab a coffee at Peet’s then head in.
b) I’m feeling uninspired… you would have to be a wet rag to not get a tad bit stimulated here. I personally like to scout out travel, yoga, fashion and cooking mags. Found a really cool mag called Clean Eating! I LOVE it!
c) I need a cool small gift… Super unique cards and gifts that make me giggle out loud. Kitschy magnets, bizarre air fresheners and cocktail napkins with outrageous sayings. It’s like a Spenser’s Gifts crossed with Dylan’s Candy store with a little bit of Am Pm mixed in.
d) I want to cozy up with a magazine I don’t intend on buying– So fun!
I’ve never asked for help there so they leave me alone… which is how I like it.
I would love some couches to lounge on, but I can understand why they wouldn’t want to offer those. Why buy the cow if you can drink the milk for free?

Every time I walk in, my ADD kicks into hyper drive. To the left for the food/​art mags or to the right for politics galore??? Or …straight back to investigate exactly what they have got going on in the candy/​cigarette/​ice cream/​stationary section. and it’s always something good.
It really is a hedonists paradise in here where you can get smart, cool and your fix (whatever that may be) in about 5 minutes … though I normally don’t escape for at least 30. In fact, *itches arm* I need to get there soon, it’s been over a week.
Oh, P. S. If they don’t have something … they will special order it for you no problem.

Fricken awesome customer service!
Whoo HOO! I got that notification about my Cook’s Illustrated landing in Sacramento from their Davis location, yesterday. And, I received that notice as a Unilocal compliment. Who in the hell doesn’t like compliments? I never mentioned Unilocal,but they found me (shh, I like to play hard to get).
And, I just had to try and get tight with christ, so I also grabbed some of that «Lookin Good for Jesus» sparkle cream (I’m going to be all spangley now). And just to even things out, some «Cute as Hell» lip balm, and «Fast Cheap & Out of Control» car air freshener. I will be heading back there to snag a few calendars, and other magazines. Once I take up cancer research, I’ll be heading there to snag a stogie too.
I have always liked Newsbeat, but now I’m just twitterpated. Even though I can barely muster the strength to say the word *marriage*, I would marry Newsbeat in a heartbeat. Sorry honey, if you’re reading this, I promise not to let him drive the Tahoe, pet your dog, or wear your slippers.

I love the Newsbeat in Davis, so I was pleasantly surprised to discover that another one had opened near me in Midtown. As part of the MARRS Building on 20^th Street (and I shall translate, MARRS = Midtown Art, Retail Restaurant Scene), it’s conveniently located a couple of doors down from Peet’s Coffee, where I like to grab a cuppa joe before browsing.
Newsbeat is known for their diverse selection of magazines. I tend to browse through magazines I only sometimes buy. For politics and news, I’ll check out Utne Reader, Reason, and the Atlantic Monthly. To whet my appetite for science, I’ll flip through Discover, Scientific American, Seed, and New Scientist. When I’m feeling particularly Unilocaly, I’ll inform myself about food and drink through the pages of Gourmet, Bön Appetit, and Zymurgy. You may catch me eyeballing Esquire or Details, or FHM and Maxim just for curiosity’s sake (homina, homina, homina).
At any rate, they have a great selection of reading material. This store seems a bit sterile and lacking character, but I’m sure that over time it will come to be a cozier little refuge. I’m glad to see they also carry some of the eclectic things like the Davis store including European chocolate and candy, goofy birthday cards, and the like.