Sugar Sugar

Stopped in today for the first time with my sister! Pretty good selection of cupcakes to pick from which would satisfy a wide variety of preferences. The gal at the desk was polite and welcoming. She was patient while we made up our minds on what to order and even provided us recommendations upon request. We both picked the chocolate chip cupcake and it did not disappoint! Very moist cake and generous amount of frosting. My sis thought the frosting was maybe a bit too sweet for her taste but I rather enjoyed it. Different strokes for different folks!
I believe it was $ 3.25/cupcake which might be a little ‘spendy’ to some people but honestly I think it’s fair when going to a specialty shop like this. If you don’t want to pay a fair price then please do everyone a favor and buy a box of cake mix to bake cupcakes at home rather than complaining about the price. Part of what you pay for is the overall experience (atmosphere of shop, friendliness of service, variety/​uniqueness of selection etc.) My only regret was that I missed out on the raspberry chocolate flavor (sold out) as it would have been my first pick. We will have to return and try it out sometime!

Their cupcakes are great! There are several different flavors, and the shop is adorable. I’ve got some for birthdays for friends and they’ve all enjoyed them. They also gift them in single boxes which is great for just one person.
I go here every once in awhile for the candy as well. Of course for each holiday they have themed candy which is fun for gifts.

I got lemon coconut and my daughter got chocolate salted caramel. They were exquisite. Moist, perfectly sweet and full of flavor. As the icing on the cupcake they were lovely, accented with opalescent glitter. We will be back, frequently.

I’ve been in here several times to pick up cupcakes for myself and gifts for friends’ birthdays. The shop is adorable and fun to be in, but it’s the cupcakes I want to rave about. Most buttercream frosting uses confectioner’s sugar which contains corn starch, giving it a paste-​y, gritty texture. Not Sugar Sugar. Their buttercream must also contain salt or salted butter because it’s like a perfectly-​balanced, melt-​in-​your-​mouth salted caramel. Heaven on cake. And the little glittery touches and non-​pareils make these little desserts almost too cute to eat. Almost. Not sure what all the crabby reviews are about. Just get downtown and support one of Salem’s sweet little establishments. You’ll be glad you did.
Update: I changed my review from 5 to 4 stars. l contacted them using their online form to inquire about a cupcake order and never got a reply. Granted, it was the week between Christmas and new years but you’ll probably have the best experience if you’re a walk-​in.

I ordered a small cutting cake for my wedding from Sugar Sugar and it was perfect! I chose chocolate with cream cheese filling and it was incredibly moist. They let me taste most of the flavors before deciding on my cake, and the turnaround was really quick (I only came in a week in advance). Easy to work with, good customer service, and a cute shop!

I came in here to get a big cupcake. I had high hopes thinking they were a «yes» company. Just to find out that they want a 4 DAY NOTICE, for a flipping cupcake. I know for a fact it does not take that long to make a cupcake. I will NEVER come here again.

Magic must live here. Fresh cupcakes with a bit of shimmer at this cute candy shop. Try the Strawberry Lemonade cupcake. Service is very friendly and helpful. Gluten free cupcakes available.

Sugar Sugar is a beautiful shop. I love how all the decorations of candy greet you as you walk into the store. If I were to give one suggestion, it would be that they should go over the top with the cupcake decorations. I think they are playing it safe and would love to see them get creative and experiment. That would bump my score up to a 5 star.

Came in yesterday after playing phone tag with Mara. I had called in regards to wedding cake ideas and was welcomed to come by to pick up some samples for a cake tasting. I was told they offer 6 cupcakes and at that time would take down some info and make suggestions.
The store is super cute and bright and the cupcakes looked divine! The gal working didn’t seem as warm as the gal I spoke with on the phone. I asked her if she had a few minutes and told her I’d spoken to Mara about coming in early to ensure good selection (I came in at 10:30am). She said she was far too busy and I asked if I needed to come back or if I could do samples and call Mara. She said that was fine and pointed out a few of their display cakes.
If I decide to go the cupcake route I would surely consider this spot. But may be overpriced for my budget. The salted caramel was great, as was their red velvet and peanut butter chocolate. The lemonade, coconut and vanilla were just OK for me. But I’m a sweet toother… And we both love chocolate. I would prefer to work with the gal I never met, too.

Definitely pricey, but the best cupcakes in town. Their buttercream frosting is incredible. (The cake is also pretty good). Never a bad experience after many, many visits.

Dana, the owner of Sugar Sugar has the worst customer service skills I’ve ever seen. She does not stand behind her product and treats her customers as if she’s doing them a favor. The cake I ordered for my Baby Shower was disgusting and the guests refused to eat it. The consistency was that of Playdoh. When I called Dana to discuss the problem, she insisted that she tasted my cake before the baby shower and it was perfectly fine. Interesting that 40 other people disagreed with her. She refused to compensate me for a cake NO ONE was able to eat. I will never give my business to her again and tell everyone I know about my experience.

Went in for the first time with low standards based on the Unilocal reviews. I was surprised to find the girl working to be friendly and helpful, she offered me a wet wash cloth to clean up my son without any prompting.
Likewise, the cupcakes were good and we enjoyed out time there.
We will definitely be back.

i don’t bake but i think i could do better cupcakes than this place. expensive for not so special desserts. won’t be back.

I buy these because they are pretty to give to people for birthdays but they taste awful. And the last two times the frosting slide off the cupcake before I was even able to give it to them. The container to hold the two cupcakes popped off twice and frosting ended up all over my pants. Mediocre cupcakes and terrible service!

I’m the person who normally scrape frosting off of their cake. When I find that I don’t, I believe I’ve found a truly good cake. Unfortunately, Sugar Sugar isn’t one that I can vouch that their cupcakes are just that awesome where I’m willing to eat the frosting. Sugar Sugar produces overpriced mediocre beautifully decorated cupcakes. Additionally, the customer service there sucks balls. I didn’t feel appreciated that I bought their product. The blonde serving us made an impression that she didn’t care whether we bought anything and that we were more of a bother to her than her customers. This does not earn my willingness to return.

Dana was just leaving to grab a bite and run to the bank. She was sweet and came back and opened the store. It is a veritable utopia of candies and cakes. My hands were full of bags and she was kind enough to help me with the self serve candies. She even gave my son a free sample. I couldn’t have been more happy with the service or the yummy candies. I can’t wait to go back!

Wandered in without reading the Unilocal reviews which was a mistake. The woman who ran the shop seemed unhappy to be there, and the cupcakes themselves are just not good. The cake is pretty decent but the frosting is just not good. Some bites are salty and others are just overly sweet. Maybe it’s a bad batch of frosting, but I’m just not happy and won’t be going back when I’m in town.

The shop is very cute with many different types of candy to choose, by the pound along with cupcakes. The store was empty when we walked in on a Saturday before Mother’s Day. The cupcake case had two flavors to choose from. I needed to get 6 for a lunch we were going to so I had little to choose from. I can’t remember the exact price, however, I remember being shocked when my total order was over $ 30 for a few pieces of candy and cupcakes. They tasted just «Okay» and I haven’t been back. I think my own taste much better from home. The candy wasn’t anything you couldn’t find at the bulk candy store. I also must mention the lady owner is not very welcoming and she would be the lone reason why the store isn’t busy, just based on the reviews I’ve read and my own experience.

Since I don’t know of many candy and cupcake shops in downtown Salem, I walked on over on a Thursday, just past noon. As I walked in, I saw jars of candies lining the walls. Sixlets, Jordan almonds, and other treats, sorted by color. $ 2.70 per quarter pound.
I’m not a real candy person, but cupcakes are a different story. A display case deep inside this boutique held five or six different cupcakes at a time, with varying colors of buttercream. Purple? Turquoise? Really? If it’s not chocolate, it’s probably vanilla with food coloring.
The person at the counter, who I assume was Dana herself, helped a customer as I pondered which cupcake to get. When it came time for me to order, I asked what was the most popular.
«They’re all popular.»
Ask a stupid question, and you’ll likely receive a non-​helpful response. Silly panda.
All the while, I zeroed in on Dana’s mannerisms. Not much smiling. I felt no heartwarming vibe. It was not a cold stare, but certainly not the same disposition a caring mother, aunt, grandmother, etc., would have had. I’m sure she’s a wonderful person, but it just didn’t shine through this time.
I settled on a chocolate cupcake with chocolate buttercream frosting ($ 2.50). The cupcake had a sinful aura, the buttercream piped on with a wavy tubing and swirly finish. Edible beads (more sugar!) topped this brown masterpiece.
The cupcake itself was light and very good. The chocolate essence engulfed my mouth and nostrils. I swear I wasn’t doing chocolaty drugs, really…
Unfortunately, the buttercream was a significant turnoff. Despite great flavor, it was extremely heavy and dense. I don’t know about other people’s tastes, but I’d like my buttercream frosting light and silky. Perhaps I’ve been spoiled by the delicacies at two Cupcake Wars-​winning establishments, but I would have happily accepted any cupcake with respectable airy, whipped frosting.
I’m also not expecting owners or employees to enthusiastically greet everyone in an overly caffeinated, peppy manner, like I was some long-​lost family member, but the vibe I got was not one to make me return very often.

There is a candy store in Bend that I have been to before that can never be topped in terms of amazing candy selection. That being said, I am happy to report that Salem has its own candy shop now.
The location and storefront are very welcoming and consistent with the current mold of candy/​cupcake stores. The inside is nice as well, but I could imagine it erring crowded with kids in the future.
There were jars lining each of the 2 side walls each with individual candies. Not all jars were labeled but most were able to be distinguished. I found that many were less than a quarter full, but I had no problem finding something that I wanted. All candy sold for $ 2.70/quarter pound, so it could get pricy quickly if you’re not careful. Cupcakes were $ 2.50 and were relatively basic (red velvet, vanilla, lemon and chocolate cupcakes with different buttercream frostings), but were tasty. The candy was also good as well.
Overall I think this place has potential, especially once school is out and there are kids (and parents) needing a little sugar boost. I hope it sticks around.