Bert Levi Family Jewelers & Jewelry Buyers

You can trust Bert. He helped me find the right engagement ring for my (now) fiancé at the right price. Great service, great knowledge of diamonds and very reputable guy. Post sales service has been fantastic and would recommend this place to anyone.

We have never had excellent customer service like we did the moment we walked into this store!!! Bert is amazing and we will be returning customers!!!
Lynn and Charlotte

Truly blown away by the kindness and sweetness of the owners and staff here. I have spoken to them only twice but I feel like I am family. They care for their community and customers like their own blood. It is truly remarkable.
And they are extremely detail oriented when it comes to cleaning, repairs, and design of jewelry. This is the only jeweler I will ever visit again. So pleased with my experience!

So apparently you should have your white gold engegement ring checked (for loose stones) and redipped (for the white gold fading) every 2 years! 8 years after I got engaged I brought my ring to Bert Levi to get checked and shined up. I’ve only had it cleaned in between.
When I got it back — WOW WOW WOW! I had no idea it had gotten so dull and dingy but now it looks brand new!!! It’s so shiny I’m almost worried to wear it in public. The underside of my ring is open it it gets gross under there. I’ve never seen it so clean.
I dropped the ring off Monday and they were calling me for pickup on Wedneday. That’s pretty fast. The also gave me a lower quote then the last time I had a jeweler look at it.
It was so affordable that I’ll be going in regurally to keep it in tip top shape.

I don’t even know where to start. Mike and Bert went above and beyond. I just moved here and was looking for a trustworthy place to take some of my most precious pieces for repair. I brought in several items. They replaced the watch on my battery, buffed and reshaped a silver ring for free (Only charged me for the actual cost of the battery). I was about to pay and realized I had left my wallet at home. They were so understanding and just told me to come back and pay when I had the chance! That would have been enough for me to know they were amazing people but it got better!
I came back to pay and brought two other rings, which meant a lot to me, in need of repair. I told them that one used to belong to a family member who passed away. I had it resized and the binding had started to crack. Mike called me a week later with a quote to fix both. It was a but out of my price range at the time so I told him to just fix one. 10 minutes later Mike called me back and said they decided to fix the second for me anyway at an INCREDIBLY reduced price because they knew how much they both meant to me. I couldn’t believe it! Will definitely go back and will definitely refer everyone I know who wants a trusted and affordable jeweler.

My wife and I first met Bert Levi in 1994 while shopping for wedding rings. We happened upon his shop in Horton Plaza and realized quickly that this was where we were meant to be. Bert made us feel welcome, not as new customers, but as if we were family. He expressed true and genuine interest in what we were looking for and took all of the time in the world to focus on helping us to find that special ring. When we left his shop, we remarked on not only how beautiful my wife’s ring was, but equally on how wonderful Bert was and our experience that day. We knew we would be back to see him again.
Over the years, we made it a point to visit Bert and his lovely wife Gloria. Some times it was to get my wife’s ring cleaned, polished and checked. Twice, it was to upgrade the ring and stone. And on a couple of occasions, it was just to pop in and say hello and to see how they were doing. Each time, we left feeling as if we had just spent the day catching up with an old friend or family member that we hadn’t seen in a while.
Recently, we noticed that Bert had opened a new showroom in Hillcrest and thought we would check it out. We called ahead to see if he was working and available. Sure enough he was. He asked what time we would be there as he wanted to make sure he didn’t miss us. When we arrived a few hours later, the first thing we noticed was how beautiful and inviting his new store is. We also observed that it is located in close proximity to great shopping and dining.
After catching up over a nice cup of jasmine tea, I asked Bert to help us pick out a piece of jewelry for my wife as her birthday was coming up very soon. We left that afternoon just like our first encounter with Bert — remarking on how beautiful my wife’s new ring was and how wonderful it was to see Bert again.
By now, I hope you take away a couple of points from my story. The first, that Bert Levi Family Jewelers is your family jeweler, the one you will always go back to as the years go by. The second, that Bert Levi is a truly remarkable individual. I can only hope that someday, you too will get to know him and call him your friend as we do.

It is so nice to have a trusted jeweler so close to home! Aside from their original store in Horton Plaza, now they have another store conveniently located in the Hillcrest area with easy access and equally excellent customer service as their flagship store.
Aside from the gorgeous jewelry on display — if you have any piece of jewelry of your own that needs to be fixed or cleaned — this is the place to go! Not only is the service excellent, but they are kind, helpful, family-​oriented and very knowledgeable. You really do feel valued and appreciated when you enter their store, so stop in, you will be quite pleased!

Bert and Gloria are amazing! They both went out of their way to make my perfect wedding band. It was fun, stress-​free experience, unlike some other stores I’d gone to. I felt like they understood what I wanted and were able to make adjustments based on budget, without compromising my overall vision. I will definitely be coming back to them for my next jewelry purchase :)

My hubby and I were looking for Black Zirconium wedding rings and we found them here! They were able to get different sizes and in the style we wanted before he left for active duty, days later. Bert Levi Family Jewelers even exchanged my band for a smaller size because the first one felt like it would slide off my finger. Thank you so much for the tremendous service!

I recently purchased my engagement ring setting here and I would definitely recommend them for your jewelry needs! They had a large selection of rings and you may also look through the inventory at their store in Horton Plaza. Since it is a small family owned place I didn’t feel the pressure that comes from working with a salesperson who works for commission at one of those big box stores. They were patient and they even texted me with new products that they thought might fit my style. I ended up with a beautiful platinum solitaire that I absolutely love for a great price. I will definitely be back to buy our wedding bands!

The team at Bert Levi Family Jewelers is so helpful. They have become like family to us. I have purchased numerous pieces from them, including an engagement ring and wedding bands.
I recommend them over the corporate big box chain stores because you get a personal and authentic experience. They have jewelers that can do all sorts of custom and one-​off pieces. They have a wide selection of samples to give you ideas too. Their jewelers do great work on re-​sizing and repairs too.

EDIT: Finally got my ring. I picked out a white gold solitaire, and asked them to make it in yellow gold and to add two stone to the sides. I’m not sure what I was expecting but it’s more beautiful than I could have imagined. I love the design, I love that the side stones are set low, and even though there’s lots of detail it’s all very smooth and doesn’t catch on anything (I was worried). It feels so special knowing there isn’t anything else like it in the world, and that it’s made with family stones. Now to figure out how to add pictures on here…
I don’t write reviews often but I had to for this place. I don’t have a lot of expensive jewelry but I have some family pieces. My girlfriend recently gave me a family necklace/​earrings that needed a repair. Or maybe to be put into another piece, if that was possible. We decided we’d just take it to «the new jewelry store next to Ralphs» in Hillcrest. Then I decided I’d do more research. After googling and Unilocaling such topics as «best jewelry redesign San Diego» I ended up finding Bert Levi Jewelers. I read through some of their reviews and decided we’d go there instead. Turns out… that’s the new shop next to Ralphs! Another location for them.
So we go in and Gloria is very sweet and welcoming. She looks at the necklace/​earrings, listens to what I’m interested in «keeping the floral-​y design, but maybe in a ring?», and we talk about ideas. She even looks at my Pinterest page. Around this time Bert brings us Persian tea and some candies. The cups were gorgeous! How did they know I love tea sets? We continue looking at different rings and I’m telling all the things I don’t like about each of the rings. So I guess I’m kind of picky. We eventually find one I really like and Gloria shows us how it can be adjusted to use all the stones, given that the band was pretty intricate. It was more than we were looking to spend, but their financing is no interest for a year! Luckily my girlfriend was convinced. And it’s far more beautiful than anything on my Pinterest page.
While they were doing paperwork Bert’s mother and father came out and introduced themselves. Both were very sweet; it’s easy to see where it comes from. Then Bert’s mom asked if we liked rice. She then brought out a plate of two different kinds of Persian rice and vegetables. Tea and lunch? It was so good too. (And well-​timed, as we were going grocery shopping after.)
The paperwork didn’t take long, everything was super easy, and we had the best time. Like I said, I don’t have a lot of experience with jewelry stores but this was a great one. I went grocery shopping yesterday and I almost stopped in to introduce them to my daughter. I don’t have my ring back yet so I’ll update this when I get it. But I would consider myself a lifetime customer.

What can I say!!! I came in tog et y ceramic watch fixed, because I dropped it. And immediately I was treated with respect and kindness. While I was getting to know the store, I was offered some wonderful Persian tea served on a gold platter with saffron rock sugar. OMG! I forgot why I was there. I looked at beautiful jewelry while not being pressured to purchase a thing. I love how they asked me about myself and my wife, they took that to heart and to find out our likes. I have a few things on the list. They complimented the neighborhood and said they felt welcomed. While I sipped tea, they also cleaned my ring. I am a supporter of small business and I employ you all to give them a try!
I think my next visit will be to come by for some hot tea and a nice conversation! I almost felt like I should have hugged them at the end.
Oh! and the price to fix my watch was amazingly affordable! Their knowledge and professionalism, while being warm and inviting made it nice visit after a long day at the office.

So nice to find a local jeweler! So nice and, what’s key, honest. They’ve told me when a watch just isn’t worth fixing for the price and were also incredibly helpful when I came in for an appraisal. What I also love is that they support local businesses in their area as well. Highly recommend.

I saw all these wonderful reviews and decided to look at their selection, and I’m very happy I did. My boyfriend wanted ideas as to what I would like for an engagement ring but instead found his future wedding band. Two weeks after our initial visit, he kept talking about that specific band, so I had to go back and check the size and cost. The ring was his size and I stayed in my budget.
I also found my engagement ring there and told her what stone I wanted. Now she and my boyfriend are taking care of the rest. I have never been so excited and will update this post. I’m so happy I found this place. Thank you Cecil !!!

These guys hooked me up big time yesterday! Definitely recommend this place! My GF loves her diamond earrings. They really make sure you leave with something quality. I’ll be going back

I took in several watches for service and a wedding band to get sized. The shop has a wonderful family feel to it and the customer service was excellent. They even offered a cup of delicious tea! I’m glad to know a great family jeweler that I can trust with my personal treasures and enjoy coming back to as the years pass.

My wife and I thoroughly enjoyed our experience at Bert Levi Family Jewelers. I bought both my wife’s engagement ring and wedding band with them over two years ago at the Horton Plz location and now we are back to upgrade her diamond and band when we discovered they had just opened this new location recently. They are honest, transparent, and some of the most pleasant people to work with. Thanks to Bert (the owner) for his kindness, generosity, and expertise. He is so patient and sincerely wanted to get to know his customer’s needs. My wife was very happy and blessed when she was able to find the perfect diamond she wanted at a reasonable price. He also offered us some Persian tea while he explained diamonds to me. Highly recommended! Thank you Bert Levi!

The people at this jewelry store are very friendly. Even though they were busy helping a customer when I came in, they made sure to greet me and let me know they would be with me rather than pretend I didn’t exist.
I was a bit embarrassed that I was bringing my fairly inexpensive Brighton earrings to be repaired at such a fine establishment. (because the posts had come off of a couple of pair of earrings and a clasp had to be replaced one of my necklaces). Even through the jewelry did not cost thousands of dollars, I have a sentimental attachment to them.
The man helping me did not ask snobby, or treat like I didn’t belong there. He was polite and efficient, and when I picked up my jewelry, my earrings and necklace were as good as new. They did a great job, and I highly recommend them.

Great customer service and help with cleaning two rings and getting an appraisal on my engagement ring! They even served delicious tea and sweets which such a personal touch! This will definitely be my go to jeweler!

This place is just as adorable as their other shop in Horton Plaza. They have their signature dog in the store. Their vintage collection is remarkably charming. I love that each ring has unique designs that gives character and life to each piece of jewelry. The staff is absolutely wonderful. I couldn’t have asked for better help. Gloria was very through when it comes to explaining each piece of jewelry. This is definitely the best place to shop for jewelry if you want something exclusive which makes the piece of jewelry more meaningful. I wish Gloria had more help with the phone. She had to keep running back to pick up the phone.
Overall, I think this shop has a wonderful jewelry selection. And you can customize the jewelry to your liking. You’ll be in good hands with Gloria. Her jewelry pairing skills are impeccable.

I wanted to go somewhere I knew they would take care of my ring. This ring was given to me on the day my step dad married my mom, when I was 8. This was very precious and important to me. I went in on a Monday and they had it ready for me on Friday of that week. They were kind during my explanation of what I was looking to do. I would highly recommend them for any Jewlery need you might have. I will for sure be going again

Bert and Cecile are utterly delightful and very knowledgeable and easy to work with. I walked in to inquire about getting a new rhodium coating for my ring and having it appraised. I was set up in minutes and had everything back in 2 days. When I came in to pick up my ring, which looked brand new, they served me tea and Persian candy. Will definitely be going there for many years to come. It always refreshing to find a place that treats you like family.

Cute little place to check out some shiny things! They boast the best price in town to sell your jewelry, too. I have to say, they’re right. Sold an itty bitty .05 carat diamond and got higher than current street value. When Levi went to go prepare the paperwork, he came back with this really cute little tray of Persian tea and candies. I felt so pampered for being there for such a short amount of time! Super convenient location as well; you can go grab some groceries right after :)

Bert was one of the first friends I met when moving to San Diego 15 years ago. Over the years he has helped me with a variety of different Jewlry transactions. Since day one I was taken in like family. Bert is committed to bringing his customers quality & continual great service. He is a passionate man who knows how to get the job done. Most recently, I purchased my engagement my ring for my now wife. We are very pleased with our choice & highly recommend Bert to anyone in need of a quality jeweler.

Bert and his lovely wife are awesome!
We were looking for a great jeweler and a place we could call home whenever we needed some beautiful custom Jewelry.
My Fiancé walked in one day just looking and was blown away by their customer service and attention to detail. Bert was very interested in our upcoming wedding and our beautiful son. He was genuine and very soft spoken.
We went back a week later to look for wedding bands and we got them! we told him our budget and what we were looking for and amazingly he got us under budget!
They served us fabulous Persian tea and some really tasty Persian sweets.
The service is impeccable. the store is quaint and beautiful and the family portrait on the wall blows me away. Good family owned business.
I would definitely invest our money in this store in the future. Their Jewelry is gorgeous!

I went here to get my girlfriends pearl necklace and my rolex serviced. The necklace was a gift from her grandma that has passed away and its very deer to her. Bert and his staff were extremely helpful and friendly. I got everything back better than new and I’m very happy as they were very reasonable. I must admit its a very beautiful store with lots of amazing engagements rings.
When speaking to Bert, I found him to be very friendly, passionate and knowledgeable about diamonds and rare metals. He only carries the highest quality diamonds and I know exactly where I’ll be going to buy my engagement ring and weddings bands.
I would highly recommend, checking them out!

The whole experience was pleasant. The staff does not make you feel unconfortable or out of place whatever your budget may be. I had 2 keesake rings cleaned and polished and they turned out terrific!

I was very pleased with my service in getting my watch repaired. The service was very courteous quick.
Jon

Sold a ring at this location. Had a great experience and the service was quick and friendly.

Stopped in to have some links removed from my watch, very friendly and fast service (and reasonably priced)!
Absolutely beautiful jewelry to drool over as well, I’ll certainly be back!

This is the best jewelry store I have ever been to.
First of all, when I first came to see about getting my ring resized, which was my great grandmother’s, they were extremely welcoming, helpful with choosing which size I should resize my ring to & then they brought out tea & treats for my mother & I to enjoy in their comfy chairs.
I have now received my resized ring (I went down a size & ½) When I arrived, they remembered my name, as well as my mothers! & the ring is completely flawless, fits perfectly & is so polished & sparkles so much. It looks like a brand new ring, even though it is over 80 years old. Also, since I was going down in ring size, I asked if I could keep the piece of my band that was being removed, so that we can have it used in my fiancé’s ring, which they weren’t sure if it was possible, but they managed to do it! I am so happy that I came to this jewelry store to have my ring resized, because this is something I plan to wear for the next 80 years or more, and I am just so impressed with the quantity of the resizing, as well as the customer service provided. I will be coming here for all of my jewelry needs.
Thank you Bert & Cecile!

Bert and his family are amazing! They helped me get the ring of my dreams! I will never go elsewhere they have the best prices and customer service!

Extremely warm and walcoming, knowledgable and supportive. Can’t recommend this place higher!
I went in to get a wedding band. No idea what I wanted. Mr. Levi guided me toward what I didn’t even know I wanted — I was willing to spend more money, but my particular needs for look/​hArdness brought me to Tungsten, which happens to be one of the least expensive metals in the store.
I’m used to people guiding me toward more money, not less. He really listened to me and showed me what I didn’t even know I wanted. Isn’t this what you always want from a jewelry store?
UPDATE: I did the size thing and decided on a size 8.5, and when it arrived, I tried it on and felt it was just a little loose (I never wear rings, I don’t know what I’m doing). He immediately offered to order an 8 for me for no extra money, so I can try them both and see what I want. I’ll be coming here for all my jewelry from now on.

Great place to buy jewelry. I also get all of my repairs done here. The staff is friendly, helpful and knowledgeable. I highly recommend!

Bert and his wife Gloria have to be the nicest people I have met. They truly care about their customers and their wants. I had my ring set RE-​designed, and was pretty picky, I had a handful of rings Picked out of the case and showed Gloria what I liked about each ring, we ended up coming up with something I love so much! Gloria went out of her way to personally text me pictures when the ring was done, to show me how incredibly beautiful it turned out. I’m very happy and will NOT use anyone else for any of my jewelry need.

I have had the privilege to be welcomed into Bert and Gloria’s wonderful family about 10 years ago. On a personal level they are both very humble and have the best dinners at their home.
On a business level they are extremely honest and knowledgeable with the Jewelry they either buy, sell or when Bert designs amazing custom pieces. I really like the fact that I could bring in my Rolex Yacht Master anytime for Bert to have it services or cleaned to maintain my investment.
Bert, Gloria and his staff treat you like family once you enter any of his stores I have been in as soon as you enter the store. I highly encourage anyone that is in the market to purchase quality jewelry or watches to stop by and check out Bert’s great selection!
They also offer buying your jewelry or watches for a fair price more than other places in San Diego that offer the same service. If you had instagram I could share it there Bert. I am not on Facebook.

I met bert originally when I came in to repair their locks.
I also recently inherited a luxury watch and since it’s not the kind of thing I wear, I decided to sell it. So while I worked on their lock system for their new store, I decided to bring it in for a quote.
They looked at the watch and gave me a free appraisal. I was impressed by how open they were because they told me a lot about how much they could likely sell it for, how long it would probably sit on their shelves, and how much they could offer me. Then, they told me that if I didn’t need the money right away it would be better for me to try to sell it to a person and not a business because I would make more money.
I had already done craigslist and wasn’t interested in setting up an ebay account so I decided just to sell it to them. I think the price was fair, and they treated me nice.
If you have something like an expensive watch and you don’t want to wait to sell it for more to someone who’ll actually wear it, you should go to these local San Diego jewelry buyers. They’re honest and fair, and I think that they tried to get me to sell it to someone else so I would make more money shows they’re honest.
I don’t usually come across jewelery so it’s not like have any to sell but if anything like this happens again, I’ll be selling my stuff to Levi Family Jewelers.

I have known Bert, Gloria and their team now for 7 years. They have consistently been the best jewelers, and some of the best business owners I have ever worked with. They are incredibly responsive whenever I have questions or need an estimate, they offer many options, and their jewelry is just beautiful and very durable. To date I own an engagement ring, a wedding ring, a beautiful diamond/​sapphire ring, and diamond stud earrings that came from Bert and Gloria Levi. The quality of their jewelry is so high, anytime I wear my bling I get compliments, which I obviously love because I am a princess! Haha.
I have sent many, many friends to the Levis over the years, and everyone I have sent has had an extremely positive experience. I don’t put my stamp of approval on many businesses but I do for them, with confidence. As someone who appreciates hard-​working, family owned businesses, I love supporting them, and will continue to do so as often as I can. Thanks Bert and Gloria! :)

A wonderful family who is honest, kind, and fair!
They are true professionals who make you feel like a priority, not a number.

I came to this place looking to have a ring checked out. The story goes, my grandpa gave my grandma a wedding ring, my grandma gave that right to my dad to give to my mom. My mom passed away, I found the ring. It needed some work. The people at Bert had the ring shined up and restored to brand new condition in just two days! And for way cheaper than what I was expecting! The owner is actually on hand and super nice! I will be back, ya know in case I need some ice!

I’m a convert. Bert Levi Jewelers ‘rocks’. After being a client of my previous jeweler for over 20 years, I was hesitant to start a new relationship but had little choice once he retired. I did my research. I read reviews, sought references, checked the BBB, etc. not wanting to get burned.
I figured I’d start small. A simple ring cleaning and repair. Long story short it didn’t go completely as planned and took longer than anticipated. What makes the story amazing is that Bert demonstrated phenomenal customer service and made it right. When the cleaning took longer than quoted and became an inconvenience to me, he adjusted the price even though the additional time was due to the issues in the ring and his staff was doing the right thing to ensure quality service. Wow!
I decided then and there to work with him again. I brought him some stacking rings I no longer wear. He spent considerable time listening to my ideas, asking questions about what I do, and then worked with me to make decisions about whether we should design something new or purchase an existing design. We did it together. What a refreshing approach in a business these days. So impressive.
If this service didn’t sell me already, it was the other small details I noticed while in the shop: asking clients if they’d like Persian tea, comforting a crying woman who was asking how much her diamond might be worth as she was in the process of a divorce, helping a man design a bracelet around an heirloom coin of his grandfathers. These gestures demonstrate how important relationships are to Bert Levi. They demonstrate that community and family is important to him.
I expect Bert Levi to be my family jeweler for the next twenty or more years!

Bert Levi is an amazing compassionate and caring person who treats people kindly, which is rare these days. I have been a customer of Bert Levi Family Jewelers for many years now. He has a Horton Plaza location (which I hate horton plaza but I would go because of Bert) I LOVE the new store and location conveniently located very close to me. As usual I am greeted with warmth and hospitality while I browse through so many gorgeous items. They always have top notch jewelry and designs. (If I only I won that powerball? lol) A girl can dream right? I really enjoy when we sip persian tea and eat interesting snacks while having pleasant conversation. He seems to really care about me :)
There are no high pressure sales or stuffy staff here. There are only 100% honest deals. He will pair you with the finest items based on you desires and budget. If you are looking for an engagement ring well look no further they will take care of you and treat you like family. The exemplary customer service goes above and beyond. All businesses should have this standard. I cherish the items I have from Bert Levi Family Jewelers and I love supporting local small businesses. I go to this shopping center often and it seems like everyone loves it too because it is bustling with a steady flow of customers with only the best things to say about it!
They do amazing jewelry and watch repairs as well. If you check in you get a free appraisal which is a nice bonus.
I am so happy they are doing well and already. I am not surprised given the strong morals and ethics and caring nature of this family establishment!
Congrats and I wish you much success my friends!

Bert and Gloria were so helpful, friendly and accommodating. They were patient with me as I stumbled through the learning process for this important purchase. They gave me and my new fiancé great guidance, and they also gave us a great price. We couldn’t be happier. Gaby is so ecstatic with her new ring! Thank you Bert and Gloria for helping us during this happiest time of our lives!

Stopped in here in a whim to have a bent ring fixed up. They told me they could do it on the spot! I waited while they fixed it up. They were very kind while I waited and offered me tea while chatting about the area. I was glad to meet an honest jeweler who had straight answers to my questions about why my ring was bent and what, if any, were the options for it.
Great spot with friendly staff. I’m very glad I stopped by and would reccomend them to friends.

My girlfriend, now fiancé, and I started shopping for rings earlier this year. Bert was the first person we talked to and we had an amazing experience with him and his family. We visited other jewelers but ultimately went back to Bert because it felt like we were purchasing from a family member. I highly recommend them!

I went here for an engagement ring. I had alot of help from Tess. She was extremely helpful with explaining diamond grades and settings. She sincerely wanted me to be comfortable about the process and outcome. Excellent service, not pushy and very respectful of my budget. She even showed me diamonds and settings that were under my budget. I showed her a picture of what I wanted and she exceeded my expectations with the result. I had to get the ering custom made to my liking which took about 2 weeks.
In celebration of my 3 year anniversary on New Years Day, I have decided to propose. She was speechless when she saw the ering. Thanks Tess for all your help!