Dema

Dema made me a custom Marnie dress for a wedding I was going to, as the off-​the-​rack size M needed a little modification to work on me. I got to pick the fabric and everything. She had it done in 2 weeks and it fit perfectly. For a 100% silk locally handmade dress, it was a deal. Highly recommend Dema if you love locally produced, modern clothes with a retro flare.

Great locally owned boutique with a great assortment of one of a kind clothing handmade and designed in San Francisco.
If you want to look unique, fun, smart and sassy get your savvy fashion butt over to Dema and get your self some frocks to make your days brighter and happier.
Nothing brightens my day more than throwing on my colorful African print Dema skirt and one of her sassy t-​shits and hit the town for some fun in the sun.
Nothing like it in SF so hurry hurry hurry as each piece os only produced in a limited size and production, which will keep you from looking like every other H&M and Gap wearing fool.

I’ve been shopping at Dema for about a decade and the clothes I bought 10 years ago I can still wear today… and still get compliments on them. Her designs are unique, timeless, and beautifully made. The prices are more than reasonable for independently crafted clothing that withstands trends.
Dema will alter clothing to fit the individual, so complaints about sizing are unwarranted.
Ignore sophomoric comparisons to Anthropologie and Sears. Generation Meh hasn’t yet developed a discerning eye.

Overrated.
Two stars for the great location and the good customer service.
Clothes are overpriced and overrated.
Anthropologie meets Sears.
If this place wasn’t so well put together aesthetically to appeal to a certain clientele, these items could be found at a JC Pennys though priced as if they were Saks Fifth Avenue.
Sizes are way off. A Petite is actually a size 4 and a Small actually feels like a large. This store is for the more voluptuous ladies. One of my friends is Large and she says it’s often really hard for her to find clothing that is flattering to her body and she has often expressed that she is willing to pay $$$ for clothes that make her feel confident. Dema’s clothes would probably be flattering to the larger women demographic, while making you feel good for fitting into a smaller size label. I am not ridiculously thin, infact I am Latina and wear my hereditary curves, still everything in this place was too big for me.
Some things are quality and expensive, others are cheap and still… expensive. Therefore browse carefully and choose to spend your money wisely; though maybe the wisest decision would be to skip this store all together.

I still wear the aforementioned coat. Still no signs of wear, still get compliments and not tired of it yet…10 years later! Every winter, when I break it out for the cold & rainy months, I marvel over how well made, unique and beautiful it is! Thanks Dema!

Love admiring the beautiful and independently made jewelry at this small but well decorated shop. I have been coming for years, just to check out some of the jewelry from necklaces, bracelets and rings. Looking for a new pair to match this ring I have had for a while and of course found the matching earrings here at Dema. Long gold earrings with a beautiful light green stone at the bottom. I just love them and have been wearing the pair for some of the holiday events. Local shops, wahoo!!!

The value of a seamstress these days that makes unique clothing is not to be undermind. It is a rarity to find a shop with handmade clothing that comes in a wide range of sizes too. Check it out… very, very cool!

Like the Mad Men-​inspired dresses. The store, however, needs more variety and to increase its selection.

Dema is quickly becoming one of my fave clothing stores in the city. There is always a nice mix of clothes geared towards us ladies in our thirties.
The owner, Dema is sweet and she makes custom made items which are reasonably priced. I spied a skirt I loved and fit well, but was a tad bit short for my taste. Problem solved, Dema got out her measuring tape and two weeks later I was wearing my new, perfectly-​long-​for-​my-​taste skirt. I love the skirt and know I can always return and ask to have it made in a variety of colors — and did I mention things are reasonable priced? Dema is a star!

I recall this shop having some very beautiful clothes, but a feather headband I purchased from here completely molted on its own before I even got a chance to wear it. $ 25 down the drain, and since I don’t live in San Francisco, there was nothing to do about it. As a point of reference, my $ 12 feather headband from Urban Outfitters lasted through twelve hours at EDC and is still completely intact two years later.

L-​O-​V-​E DEMA!
Everything in this shop is lovely!
If you like cute, vintage and timeless style then you will fall in love with DEMA.
If you’re a guy looking for a gift for your girlfriend or wife, buy her something from DEMA. She will love it.

I wasn’t sure how to rate this place. I love this boutique; it is well edited and I love their style. The prices can be quite high though. But you know what, I bought a really cute but elegant dress there years ago that is rather timeless and I still wear it! That alone is worth the high price. And it is also handmade and very well made, so I could see why it was a tad expensive. I also love the neighborhood which makes the shopping experience that much more fun.

Dema is unique, I dig! The style is vintage, cute and classic. The price is a tad higher but you can’t beat the uniqueness, both the style and the fabric. The cutting is really nice too.
It’s toasty warm inside, in a super cold day. I walked in and felt a slew of warm air swirl around me, long with the cheery and stylish music in the background. There’re many lovely scarfs on the display from Avoca. Peek in the back room behind the cashier, and you’ll see different rolls of beautiful fabrics, all stacked up and getting ready for the seamstress. And the drafting paper too! I love seeing the process behind the product I’m buying. It makes it so much more personal and unique.
simply LOVELY.

If Dema was a gang, the bandannas would be rainbow colored. Her lovely store is always brimming with her beautifully made clothes (they last forever!) and plenty of cute brands from all over the place. T-​shirts, sweaters, purses, jewelry, socks and tights galore… whatever your poison, Dema has it. And probably in five different colors. Dema’s wonderful shop has been around for eleven years now… I hope it’s around for many, many more!
Rock on with your frock on, Dema!

Really cute clothing boutique. Cool music playing on the stereo too. Saw a really cute dress in the window. Stopped in. Checked the price tag. Not bad. Not bad at all… Too bad I’m a broke ass student these days…
They have everything here. Dresses. Shirts. Skirts. Pants. Leggings. CUUUUTE tees. Hats. BAGS! So cute. Must come back.

It’s kind of embarrassing to me how much I spent on a cute long-​sleeved mushroom print shirt here. But on the other hand, I wear it more often than basically any other shirt I own, so hey! It’s kind of a wash.
So: lots of locally designed clothes, a bit more expensive than many, but not that far off from other small local boutique store prices anyway. So if that’s your scene, you won’t really be surprised.

Not sure why this store is so great. Staff was friendly but the clothing was bleh. Very much in the Mission hipster style of shabby sloppy chic.

Bookmarked this a while ago. Too small and not that great of a selection. I’d pass next time.

Dema is only a 1-​minute walk from my apartment which makes it very convenient when I need a little retail therapy. Thankfully, I’m quite happy these days and am able to keep my retail therapy sessions to a minimum… otherwise I’d be broke and ultimately unable to lift my spirits.
For all of you for-​profit workers, trophy wives, and trust fund babies — head to Dema for some very original, cool, independent and locally designed goods. Specifically, they carry my favorite Poketo tees. I love these t-​shirts — they’re so thin and soft and fit me very well! Unfortunately, they were out of them, but the nice saleslady offered to call me when their next shipment comes in. Such helpful service!
Dema also remembered my birthday! OK, I get it. They send me a happy birthday card with a 20% off voucher and I am lured back in to spend money I don’t have. Well, even though I get it, I still went for it! And I love it!
Oh, and Dema’s got really great window displays that are constantly updated with the newest arrivals!

Dema is hands-​down my favorite boutique in the entire Bay Area. And I’m one hell of a picky shopper.
It’s all about Dema’s own line. The other clothes she stocks are pretty great too (lines like Velvet and Mon Petit Oiseau), but damn that woman can sew. I am continuously frustrated by sizing in more mainstream brands, but when I slip on something from Dema I know it will flatter my curves and fit perfectly. How does she do it? Maybe it’s because her designs draw inspiration from classic silhouettes, yet are also completely modern. Her fabric choices are pure genius, and her clothes offer a plethora of wonderful details like contrasting piping and print lining. I confess I wish I had the money to buy every new piece she makes, but I do just fine snapping things up when they go on the sale rack.
When my friends want to borrow something from my closet, it’s always my Dema. Just go peek in the window of her shop. You’ll see what I’m talking about.