Fresh & Easy

It’s truly sad to see this neighborhood grocery store close down as I would drop by to get late night ice cream snacks, ready-​to-​go marinated BBQ meats, and fresh flowers or gift cards when I was in a bind. It doesn’t look like anything is taking over this spot as the store and parking lot is completely fenced up. I’d like to see a marketplace concept take shape here (example is 331 Cortland where various mom and pop shops sell different goods but coexist in the same building). Otherwise a Trader Joes would be nice as well. Details here if you agree:
A Safeway or Sprouts would be awesome as well. We just need a grocery store to fill the void in the neighborhood. Granted, there’s plenty of Asian and Mexican markets in the area but none of them opened as early or as late as F&E. I think the self-​checkout partially led to the store’s demise. My grandma (and I’m sure many with older generations of family members can relate) was deterred from visiting F&E because she didn’t like self-​checkout and also because she couldn’t read the English on the checkout screens. Therefore, self-​check out shopping at F&E became more of a hassle than a help. Just my two cents.

Ok for a few items if your in a pinch. They drastically raised prices across the board about a year ago so I’ve been not visiting as much. Needed a few items yesterday and there was a sign saying they closed the location, nearest one is in Richmond district. Wow they must be in financial woes. Well I hope they put a good market there. Man I miss cal/​bell markets. They should bring those back!!!

This was a great grocery store, and its the only one in the area. The prices were fair, and the food was good quality. Unfortunately, they will now be closed starting April.

I am so sad I got an email the other day telling me. My fresh and easy location is going to close other locations in the Bay Area I really love this store it was quick and easy and affordably priced I’m definitely going to miss my Fresh and Easy store

THis location is one that is heading to close at the end of next week, leaving the neighborhood without a grocery market.
I and many of my neighbors would love if a Trader Joes would take over the spot. Help us get this by requesting a store in this location.
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I love how convenient it is to get here from my house. I walk here all the time. I didn’t give it a five star believe it’s very selective on products. There are just something’s you have to drive to safeway for. What they do have is easy to cook because they all ready do all the prep work for you. They really do make it easy. I can see how some people would be put off by this store because it takes a little more imagination and dedication to a healthier life style to only shop here.

I appreciate this British-​based gem to be in my hood. I agree in that it is reminiscent to Trader’s without the crowds. The produce is fair in price point and love that ot greets you upon entering the store. Healthy alternatives are all abound! The pre-​packed meals are convenient and easy… get it… easy? One of my favorite sections of the store is the bakery section. They make a wicked Morning bun, butter or almond croissant, or cheese twists by Al Fornaio at the amazing price of a $ 1.00 Chewy, flakey, buttery goodness. As for their prepacked desserts, extrordinarily good.

This place sucks all around. There is absolutely nothing good about this place. Why can’t it just be a Trader Joes or anything else!
Going to start a list and add as Im forced to go here to cause there’s nothing else closer.
1-​Music is always blasting at uncomfortable levels.
2-​Produce selection sad. For a business with «Fresh» in the name you think they’d do at least this part better. And all the large pre packs are so wasteful. I just want one ear of corn but I’m forced to buy four!
Celery why are you always out of celery?
3-«Easy» really? Checkout is rarely easy.
Instead in snapped at by the cashier when trying to buy a bottle of wine.

I like there selection of items and all but bad experience recently with the employes here, since the whole idea is self check out i would relate it to Safeway self check out, if there’s something that needs clearance then then the scanner beeps and a employee comesto help you out and clear the item for you, but no me not understanding this elderly African American women was like «nu uh oh no, you can’t check out that I needa do it» with plenty of sass so I give back what she gives out, I take my id and cards back from her and she calls another employee to clear my items because of her frustration of me, while the other employees comes and help me I feel both the negative presence of because
1 she talking about me in front of me
2 her tone of voice
3 the way the other employees treats my items like shit while she’s scanning them
1 I wouldnthave been rude if you could have said a simple «im sorry you can’t scan that item your self sir I have to do it» instead of a nuh you can’t do that i need to“making it seem like im purposelydoing something wrong FYI honest mistake lady
So next time you give attitude to someone first don’t be surprised to receive it back

Has some really good organic products at cheaper prices than whole foods!
Open till 11pm, which is convenient for our neighborhood! Love the excellent customer service. The parking lot is stellar because there is always parking. A Portola neighborhood treasure!

I live down the street and am lucky because this store is super clean, especially when you compare it to the other stores on San Bruno ave. even though it is a little bit pricier, I’d rather go here than safeway because the produce is more fresh and organic and all that stuff. Check out is easy here, not crowded and not dirty.

Update:
Now that I cook even more I rely on the neighborhood Fresh and Easy quite a lot especially for last minute or quick meals. I think that they have improved quite a bit with the freshness of their food and quality. As a matter of fact they are so good at removing stuff that is about to be outdated (but still have a good few days to another week of shelf life) that the clearance section is almost always full of goodies. The prices are very good and I’m sure their overhead is lower than say Safeway or Lucky’s otherwise they would not be able to do business in our primarily blue collar neighborhood. I do hope they stick around since it sucked not having a store for the longest after Bell Market closed down.

Fresh and Easy has been different since the new ownership change. Less stock and varieties of food, less employees, and the overall vibe just doesn’t seem as nice and friendly anymore. Many of my favorite F&E foods are gone as well. Sigh…
But I’m just glad it didn’t shut down and we still have a neighborhood supermarket to go to!

I have no complaints with F’n Easy. Many of the products are organic and fresh. You also have many premade meal options which I find a lifesaver after those long days of work, dreading to the idea of cooking afterwards. The clearance items also inspired me to lead a better life. Try browsing them near end of day. They get heavily discounted. Example: Two stuffed bell peppers for $ 0.75 from $ 5 or two lbs of Apple Cranberry Stuffing for $ 0.87 from $ 6. So what if they expire same day. Just freeze them like TV dinners. Spread the goodwill. You are young, broke and beautiful.
Many of the low score reviews here are about the staff because these reviewers feel so entitled (Note: You’re shopping at F&E. How about you go to Whole Foods or Bi-​Rite, you delusional pricks.) and are unfortunately too deskilled to take care of themselves with their pro-​labor views. I’m sorry that your life sucks. No offense, just saying. kthxbaizzzzzz

I always come here since its close to my house and if i need some quick food for dinner or whatever.
I get my coupons, my bag all the time ready. Ive been coming since they opened. Im very disappointed on how this place is, never a hello when im there. I ask for something they dont have it. Simple items that safeway even target have! Ugh.
Im bothered mostly by the security guards there, i always go with my husband or my son. If not by myself too but the guard will always and i mean always follow us! I am not a shoplifter or ever in my life been one. Im getting tired of it i havent been shopping in a month! Ive been driving outta my way now to go to safeway atleast they have they items and better service wo being followed!
Not to mention, ive gotten sick by the meat. Never by discounted meat here it might seem great but dont get it. Some of the food are not great at all!

Fresh and Easy, as a company, made no effort to do neighborhood outreach, yet had no problem accepting San Francisco city perks (read $$$) to move their store into our Bayview neighborhood.
Fresh and Easy also DID NOT meet with our SF City supervisors when they requested to meet with you several times to inquire on ways our city could help build clients at the Bayview location that just closed.
You’re a disappointment, Fresh & Easy, on many levels.
We’ll be telling all our friends in whatever neighborhood your stores are in still NOT to shop at your stores due to a fundamental LACK OF INTEGRITY IN THE WAY YOU DO BUSINESS.
You’re no good and we know it by your actions which ALWAYS speak louder than any words you promised the city of San Francisco and the people who live in the Bayview district.

This one is close enough to my place…
Layout = smaller than the one I’m used to.
Products = the same, fresh, simple, and moderately priced.
Service = uhm, it’s okay. They needed one more person to help with the computer glitches though…
Parking = plenty of it, and this is in SF… whoa!

Such an easy way to pop in and out of the grocery store without spending half of your paycheck.
While Fresh and Easy doesn’t have the selection of natural and local products that you’ll find at your local Whole Foods — they do an applaudable job of making «healthy» — simple and accessible for those in a rush and for those on a budget.
I would definitely advise reading the labels before buying stuff here — since stuff that touts itself as being all natural and healthy — can sometimes be deceiving once you dissect the ingredient list, but for vegetable medleys, guacamole, raw nuts, pre-​made salads — and pre-​made sandwiches (which are excellent when toasted) — Fresh and Easy is bodaciously breezy.
Trust.

Someone seriously needs to crack a whip on the employees here. I don’t mean with a flogger, you pervs.
Don’t get me wrong, the employees are very pleasant and always have a smile on their face BUT they’re not doing their job.
Since this Fresh & Easy location opened in February, I’ve noticed that prices continue to increase (pre-​packaged lunches shouldn’t cost $ 8.99) while quality has declined. In addition, I’ve seen some appalling things in my last two visits that warrant an update.
*Numerous expired refrigerated items in the pre-​packaged entrée, meat, and seafood aisles.
*Rotting veggies. Diseased looking lettuce with brown poo poo lesions? *BARF*
*Moldy grapes and strawberries for sale past their «sell-​by» date.
*Grey ground beef. Not just a hint of grey but the entire block of beef was a decayed grey color.
The topping on the cake was when I found expired packages of hard boiled eggs last night. Not from the day before. Not from the day before that but from 14 days ago! DISGUSTING!
Not everyone checks expiration dates as they should and the eggs looked seemingly fine in the package. However, cooked eggs don’t last as long as raw eggs and are only good for up to a week. See article:
Totally inexcusable for what it appears to be a fully staffed store that’s rarely busy. Even more inexcusable when Fresh & Easy is entirely a self-​check out.
What exactly is the staff doing if they aren’t QAing?
I don’t even want to know.
P. S.- I brought the expired eggs to the attention to one of the workers. She apologized and went back to what she was doing. Umm ok? I didn’t want anyone possibly getting sick so I pulled the remaining packages of expired eggs off the shelf myself and walked it over to her.

I’m a regular Fresh & Easy shopper (if you are too, you should join the Friends program) and the Outer Richmond location is still my favorite. I heard all of their locations are the same size. They’re certainly consistent in what the carry.
F&E is good about introducing new products often. They carry mostly their own private label items but they also have some brand name items. You’ll find everything you’d expect from a smaller supermarket including some specialty ethnic grocery items (Indian, Asian, Mexican) but you won’t find less common types of produce. They have fresh flowers, Il Fornaio bread, meat, frozen food, wine, produce, canned goods, a British section, gluten free section, and an emphasis on prepared and grab & go meals.
Like other F&Es, you need to deal with the self-​checkout machine. What happened to the sample station? I didn’t see any free samples. There wasn’t much in the sale section. I’m reminded most of Trader Joe’s but TJ’s has better tasting private label items and samples.
My picks:
* Double chocolate crunch granola (amazing with yogurt and fro-​yo)
* Il Fornaio butter croissants
* Madagascar vanilla cupcake mix
Parking shouldn’t be too difficult since this location is in a residential neighborhood. The protestors are still out there.