Joyeria Fina

What a gem… and with sweet staff to boot! The wall of Luchador masks grabbed our attention post mini-​golf. Consider their assortment of masks, day of the dead wares, clothing and jewelry as refreshing alternatives!

What’s not to love about a store that has like, 800 luchador masks the second you walk in?!
This is the kind of store I hope stays open forever. This is the real essence of the Mission District that seems to be going the way of the dinosaur. There didn’t always used to be giant Google buses and tech bros kicking kids off soccer fields… This area of town has a rich Mexican heritage that you can see being played out here at Joyeria.
As a huge Giants fan I immediately made a bee line for a collection of shirts that read «Dia de Los Gigantes.» Featuring a Dia de Los Muertos image wearing an SF hat, it’s a proud new addition to my knockoff sports apparel.
If you’re not into shirts, they also have candles and other cool knick knacks also. Such a cool little spot!