Luz De Luna

Not just a shining star of the neighborhood (which is a bright star of San Francisco), but a brilliant galaxy of gifts that span time, space and cultures. From vintage religious artifacts to custom made art clothing to more Frida Kahlo gifts than seemingly any one space can hold, to knick knacks for the neighborhood ninos to BEAUTIFUL vintage jewelry… there is a tremendous selection of gifts and lovely things for all, from those on a budget to those that know no budget.
There are unique art pieces as well, and the art with which all is displayed is the gift to us of Denise, the wonderful, tireless owner and curator of this fun and brilliant shop. This is a destination spot for out of town folk, folk that never leave the ‘hood… ANYONE interested in beautiful things in a beautiful setting!

Such a cool store. Lots of neat stuff I didn’t understand, but really enjoyed. Tons of knick knacks, the kind with the skull theme. Lots of jewelry. Lots of religious statues. I was drawn to it when we walked by and we spent a good 15 minutes looking around. We didn’t buy anything, but I enjoyed looking around.

What a fantastic place for a collection of authentic Mexican and Peruvian wares! It’s so fun to browse the shelves of random items from mirrors, to socks, to jewelry and more. Who doesn’t need a luchador tortilla warmer? Or some Carmen Miranda socks? It’s fun, kitschy, unique and definitely worth a bit of time to browse.
Not to mention, the store owner is super nice and friendly and likes to chat, so feel free to tell her your story, or ask her fashion advice.
Having traveled extensively through Latin America for the last 14 months, I would say the things here and pretty authentic.

luz de luna is really an incredible, unique experience. stuffed from floor to ceiling with latin wonders created by artists, including more day of the dead stuff than the rest of the city has combined. everyone should know about this store!

By far cure store but the lady who owns this place is VERY pushy at making sales I enjoy stores that are more relax to search and enjoying items. Also, I would say expensive.

I was bored one Saturday morning and decided to explore a little more of this city I love so much. I was on a mission to find little hidden gems that only locals know of and was so excited when I stumbled upon this store on Unilocal.From the pictures, I knew it was my kind of store. Buddhas lining one wall (they actually moved it all next door) and Mexican/​latino cultured souvenirs. You can get lost in here for hours just going through all the stuff the owner has.
After some exciting discoveries, I had my eye on this canvas of a gorgeous woman who was half skeleton, half human. I was in love! The owner spent a lot of her time telling me about the canvas painting and how the artist brings a lot of his her to her store to sell and I just knew I had to have it. Even though it came with a hefty price tag, I ended up buying it the next day and have been so happy. After I save up some more money, I’ll definitely be back to check out all the cool stuff she has. Thanks, Denise, for your help!

This is the place in the Mission to get your Latin American gifts, clothes, embroideries, decorations, jewelry (not just Latin American either) and gifts and stuff period. Denise, the owner, is just so nice, and she has a huge assortment of stuff. I don’t care for all those fussy statues and religious items, but wow, she sure has great huipiles, jewelry (though some is really too expensive), dolls sometimes, blouses, Frida Kahlo stuff, purses, pillows, decorations, and well, you could just spend an hour in there going through all the things. This is eye candy galore.
I am glad this store exists. It is hard enough to find Latin American indigenous clothing, as people on Unilocal have pointed out, unlike finding the food, which is easy. This is because the majority of Latin@s just aren’t interested in wearing it, frankly, are ashamed to admit their Indian roots and, too often, actually discriminate against their indigenous brothers and sisters. How ironic, ¿no?
My one gripe is that it is too expensive. True, she pays SF rents, which are $$$$$$$ high, but i found out that you can get certain items for ¹⁄₃ of what she charges in Mexico where they are made, and that is a big mark up.

One of the most gorgeous shops in the Mission District! My soul always leads me to this place! They have the most beautiful and intricate stuff! It’s unreal! But a blessing! You owe it to yourself to just walk in and admire its charm. I cherish the figurines I bought here… They are my most prized possession…

Love this shop. Love Denise, the proprietor, and Patty. The place sucks me in, and I can spend an enjoyable 30 minutes browsing among the vintage jewelry and hats, and some cool Mexican textiles. I always find a great treasure when I need a gift.
Extremely reasonably priced. Have found some wonderful old glass bead items!

I stopped here on my way back to the BART station. Luz de Luna has an eclectic variety of items that are sure to brighten up the dreariest of places.

Este lugar esta chingon! I love the art, Day of the Dead art, Frida Kahlo wall to wall, all your Mexican arts and crafts, this place can deliver. Plus, for Halloween, they have a make up artist that can do this gnarly, sweet Skull Candy day of the dead face paint so you can charm las senoritas all while looking like a spunky calavera!
Love this place, authentic and friendly folks.

Mostly gift items relating to some sort of Mexicana. Staff ignored me completely both times I came in, even though I once I obviously had something stuck in my eye and used the mirrors to try and find it. It was like I wasn’t even there.
Beautiful shop, lots of great items, just wanted an acknowledgment that I existed.

Love, Love, Love this charming little shop that’s packed full of goodies. Make sure you have time to peruse, because there are many nooks and crannies full of trinket’s from day of the dead to jewelry. I could just get lost in here for hours (husband groan’s…) But I always find some prize to take home. And I also have a sweet photo shot of me and my gal Frida, who usually hangs out front to welcome all that stroll by. This place is a must stop in if you are in the neighborhood, you won’t leave empty handed.

This place is amazing! The staff was very helpful. I was so indecisive about the toppers for my wedding cake and the wonderful woman was so patient with me. Will post a picture to show how beautiful they are.

This place is so fun. I always can find a funky cool gift and something for myself. They have a great stock of day of the dead stuff and vintage jewelry. They have so much stuff it’s worth it to stop by and have a look. It’s close to 24^th street Bart so if you’re in the neighborhood check it out.

Luz De Luna is a true diamond in the rough offering treasures beyond your imaginable dreams! Denise (the owner) is a charming woman who will be more than happy to help you choose something magical from her dragons lair.

I told my parents during my travels to Asia that: «should I drop dead when the plane decides to plunge somewhere in the Mid Atlantic or the Indian Ocean — those little dog figurines with flat pushed faces, that looked liked they slammed into a brick wall, that took up all the space in my ‘freakin’ Scandinavian Design display cabinet — well… they’re not exactly your nickle and dime porcelains that you would find at a dollar store!» In fact, I told my parents if they sold them all together, they could probably get a pair of brand new «Beamers!» :p Nothing too extravagant of course!
I don’t know how long I’ve been collecting these suckers, but awhile. In fact, I’ve collected so many over the years that I have donated them to several Pug rescue organizations which are very dear to my heart. Funny though, I have a mutt. Go figure!
When I was savoring my Philz Coffee and exploring «The Mission,» Luz De Luna somehow captured my interest. Glad I stopped by inside because they had a ton of stuff and one in particular — THE PUG! How did they know? The owner said it was my lucky day because someone inadvertently priced the pair of kissing pugs lower than its regular price of $ 25. Their mistake, my gain and so they sold it to me for only $ 14 a pair. Sweet! It’s probably the cheapest pug figurines I’ve purchased over the years as most of my collections came from Dresden, Meissen, England and the rare ones from Austria (made of pure chalk).
The two women who works here are just a delight and WOW — awesome energy. They even boxed my purchase and shared a bit of a story about their business. It was music to my ears listening to both. I feel their sense of passion especially the tale story of the cardboard «Lady» who stands tall and attracts foot traffic on the sidewalk. They said she has brought much luck to their business.
If you are looking for that one of a kind gift item, or a collection of hobby that you can relate to, you will most likely find it here. Their pricing is right, and possibly some are collectables, but if anything enjoyable to look at. What’s nice about Luz De Luna is that they bring a sense of story to all the products they sell. They make them come alive. Way cool!
Cheers!

Surprised at how charming and organized this hidden Mission gem is!
Not only is everything inside very cute and well crafted (there are name brands like the adorable Fluff) but all items are reasonably priced.
The owner was incredibly nice. She wrapped my items up carefully and chatted with me during my short stop in. There is lots to look at and I will definitely be a repeat customer.
From the outside it looks like another trinket shop, but everything inside is nicely arranged. Very large array of Dia de los Muertos items. Lots of jewelry. Perfect place to get a gift. Good selection of novelty salt and pepper shakers.

Stumbled upon this humble spot on my way back to the BART from the SF Street Food Festival. What a great find!
1. The owner is such a sweetheart! I was taking pictures and she asks me to post them on Unilocal and Facebook! They just moved recently so she’s trying to get more folks to come out. And you SHOULD come out!
2. There are lots of little trinkets and treasures. One section of the store is jewelry, purses and hats. Another set of shelves is dedicated to just salt and pepper shakers. Keep moving and there are bags made out of recycled soda cans.
3. Do you need any idols of the Virgin Mary? Well here you go!
4. Are you a Frida Khalo fan? There are Frida dolls here.
I ended up purchasing a little skull headed ballerina to hang on my rear view mirror. My roommate and here sister got one as well in addition to a skull head necklace, skull head bracelet, a coin chain, and some other things.
The prices are reasonable and you wouldn’t expect to find all of these great items in one place.
Until next time, happy treasure hunting!

This place has such adorable jewelry, tote bags, scarves, figurines, skeleton themed items, and a plethora of tchotchkes!
I mean, who could resist the stuffed hamster (toys, not taxidermy)?!
If I wasn’t allergic to metals and stuff… I’d have bought a ton of their jewelry.
Service = super friendly! And helpful.
Prices = reasonable.
Next time, one needs a gift… think about stopping in here.