Sario’s Hair Design

Sario gives you a quality cut at a fair price. He will chat with if you engage or will cut in silence if you prefer that. He’s been in North Beach for awhile and I find him worldly and interesting. Thanks, Sario!

Sario is awesome!!! Every time I walk out his door I am beyond satisfied with my hair cut. I’ve been going to him for over a year and every time I walk in he is in a great mood… It’s very refreshing!!! Thanks Sario!

One of the last barbers in town.
Let’s begin with the set-​backs:
a. He’s not a stylist. He will adjust very little to your will, and he will not give you an avant-​garde haircut.
b. One thing that bothers me: he’s not super gentle — though precise — in his gestures, and your ears will likely be on the way of his comb.
So why 5 stars? Because he’s exactly what a barber should be:
a. You get a great, classic, kinda short haircut. (Girl)friends approved.
b. He’s cheap ($ 25), fast (~15min), and there is close to no waiting.
c. As a bonus, you get awesome stories about banana boats docking in SF 40 years ago, advice on which are the black widows that will actually kill you (the ones you pick up in bars), and what not.
As a cherry on the cake, he remembers his patrons very well.
I don’t go anywhere else!

I have been there two times so far. He is fast and I am always very satisfied with the result (I am the type of guy with very low expectations when it comes to haircuts though) plus it is very cheap (usually like 22 dollars). Also, there is no appointment required between 5 and 6 (Not sure about the rest of the day)

Sario is simply the man. Great cut, good conversation and inexpensive. You cannot ask for more.

— Pretty good haircuts as long as relatively simple and straightforward
— Nice person
— Not always the most consistent quality.

Can be a bit tough to find but I hate waiting in line so you figure it out… (j/​k look for the tan/​yellow brick building on the 6 way corner of Kearney, Columbus and Pacific. he has a chair in a very chic salon of all things)
That said Sario is absolutely awesome! He is a North Beach institution in my mind. The guy has been around forever and has been cutting hair for over 40 years.
I have hair that everyone who cuts my hair says is a pain in the ass because it is super thick and somewhere in between curly and wavy. He cut it perfect the first time with no input from me. Nuff Said. 5 stars.
And to you old school Sario patrons he now takes CCs via Square.

Just got a new job in North Beach and was looking for a place to get a haircut. Sario was able to take me without an appointment (10 – 15 minute wait) and did a great job. Well priced too.

AMAZING. That one word summarizes Sario’s hair cutting capabilities and results. Considering I have a neanderthal shaped head, I always have to be very detailed in how I define my desired cut. I informed Sario with my instruction and without hesitation or further questions he went straight into cutting. His hands moved quickly which led me to believe that he was extremely confident cutting hair — we’ve all had those barbers who are afraid to make a mistake so they move extremely slow during the process. This guy was on point and trimmed my hair without any interruptions. What amazed me the most is that he didn’t use any guards, he was old school with just the trimmer, comb, and scissors. I was a little hesitant at first because of how quickly he was moving and the lack of size guards but when he was finally done and showed me the mirror, I was in awe. This guy just gave me one of the most memorable and best cuts I have ever had. The fade was near perfect and my desired results and instructions were followed properly without having to drill it into him. I have difficult hair to cut because of my the shape of my head and my thick hair but he was like a magician who seemingly made it look easy. We talked during the cut and he said he had been cutting hair for 40+ years and lived in the area for 60 years. The man knows his stuff. Thanks Sario! You have a new loyal customer.

I have been going to Sario’s for years, and I love Bill. I have never had the issue (mentioned by other reviewers) of receiving a cut I did not want. Bill has always listened and given me the cut I asked for. Great place.

Sario’s is located inside another hair studio and it was kind of tricky to find, being I wasn’t familiar with that little corner section of Columbus.
So. the review that stood out to me was that this guy gave a nice Italian businessman haircut. I can say that he most certainly does that! I went in and did not say a word about the style of haircut I wanted and this guy worked his magic. He was really personable also, after I made some conversation. The place was really quiet until I sat in the chair (by the way NO WAIT 4pm) and then «Sario» put on his Pit Bull Pandora station. Not a huge Pit Bull fan but hey, he if that is what he works best to then by all means play Pit Bull and get the party started.
I usually go to Rick’s which is closer to my house but this place is close to my work. Rick’s usually has a long wait line and by the time I am off work and back in that area they are closed. Sario’s will probably be my go-​to spot now!

One of the best haircuts from a barber I’ve ever had. Trimmed my beard (heavy stubble) perfectly as well. I was a walk-​in and only waited about 10 minutes. Even got a 1 minute scalp massage at the end!
I will definitely be back.

Bill rules! I’ve been a customer for quite a few years now. He knows what he’s doing and can give you a solid, no frills, fairly-​priced haircut.

Sario gave me an excellent haircut for a damn good price… especially for this city. If you don’t wanna chit chat, he’s cool with that and he’ll just go to work on your head, which I like.
As a word of caution, he moved into another place down the road a bit. The woman who greeted me when I was looking for Sario wasn’t the friendliest, but Sario’s cut was worth it.

A great value, a friendly man and a long time barber working in the North Beach area. I still return here to get a cut even after I moved out of the neighborhood.

Sario’s is an old-​school Barber Shop in North Beach ran by a personable gentleman named Bill. Sario’s has been around for 48 years and charges almost as if it were still that long ago. Mens’ haircuts only run $ 20 dollars and he gives a great fade and great business man haircuts as well. He always has great stories to tell and always good for a great laugh…

Classic barbershop and barber; good, fast, and reasonably priced haircuts. No BS — you can’t beat it. Also Bill has a straight-​edge razor and knows how to use it if you’re looking for a real shave

Sario is the man. Great haircuts and done quickly. I would highly recommend this place.
The only warning: He gets started quickly and doesn’t really ask how you want it cut… he just kind of knows. My hair has always turned out exactly how I wanted it, though.

Sario is a fantastic barber, I haven’t had a bad haircut from him yet. Not to mention, the haircut’s are done quickly.

Sario is great — a cool guy, laid back, affable. The place is small, clean, bright. I love that there’s a stack of Playboys on the shelf. I’m not sure what was on the radio — it sounded like KPFA or else one of the local NPR stations. And the man didn’t try to have a conversation, which was just fine by me.
My haircut is an easy job, nothing elaborate, but Sario got the job done quick and it looked good. At $ 16 I was happy to leave the whole $ 20 bill. Also — I like my sideburns long but the problem is that they don’t grow evenly, so you have to be careful in the way they’re trimmed so that the holes can be hidden. Sario got what I meant at once and did it right.