So Good

If you can get over the pink walls, this is a nice little place to get some decent quality and fairly prices jewelry.
Personally, I am quite particular about my jewelry needing to be simple/​elegant (can’t stand bulky pieces). With that said, there are plenty of necklaces that fit my taste. I didn’t find much earrings or hair pieces I liked, but to each their own.
I will come back one day for more necklaces and maybe to look at the rings (since I didn’t spend much time browsing those).

This place has a 5-​star for selection but for the quality & price, meh.
This place has jewelry lining the walls & on tables in the middle of the store.
The earrings range from simple studs to chandelier earrings.
They also have hair accessories.
The décor of this place is so cute! All pink & tulle covering the walls. Totally aimed towards getting your attention when you walk by which is how we ended up in the store.
I personally didn’t buy anything because for the prices they sell earrings I can get twice as much at Forever21 or something, just sayin’

PLEASE Don’t Waste Your Money!!!
I know that 98% of people walking into this store aren’t reading its Unilocal ratings. If my review can help that other 2% not spend there then I’m happy. Basically, the merchandise is crap. It’s what I refer to as «future landfill». Just think about this before walking out with a «cute» piece of jewelry that will surely break, turn your skin green and say little about your individuality.

I have the honor of writing this review before the store goes out of business. Since everything is 75% off, its defiantly worth taking a trip to this store. I’ve been here twice in the last few weeks and stocked up on everything from rings, to bracelets, and earrings. Pieces that were once $ 26 are now $ 7, etc. The quality is great. Make sure to stop by before it all sells out.

It hurts So Good!
We must have had SUCKER written all over our faces… Walking down the hill on Powell, a group of 8 girls (or women) were bombarded with a window shop that had signs indicating 75% off! Wahoo! We saw sparkles and a sale sign and we went in!
I don’t think there are any words to describe this place. You are bombarded with sparking jewelry, gaudy as can be, and pink. I can’t even figure out the fabric, but it looked like pink velvet, lines about ¹⁄₃ of the top part of the walls of the store. But it’s not just the velvet laid out perfectly, it is ruched. The other remaining wall spaced is plastered with jewelry, not one inch of wall space is left unscathed.
So here’s the catch, its 75% off, because they mark it up to an outrageous amount to begin with. Essentially most things are under 5 dollars, but when you look at the price tag and it reads $ 12.99 for cheap costume jewelry you’d be grossed out, but then you remember it’s on «clearance». The checkout line is dumb long, waiting in 33 minutes for a $ 10 purchase shows determination, I should add that to my resume. I think this process its backwards, because the employees are completely inefficient. They use a handwritten cheat sheet to know the price of items, which he then enters into his old school cash register. Prior to that a different employee is bagging your stuff and reading the prices off to the cashier. If it doesn’t have a tag, the main cashier leaves to find a similar item. WOW… is all that can be said!
**Only accepts CC for $ 10+ purchases!
We’re up to your game… you aren’t going out of business. That’s just your interesting marketing strategy. There are some diamonds in the rough, as long as you don’t mind hunting for them, almost attacking other patrons to get what you want.
They should have warning sign as you enter. Spend too much time in this store and you can become nauseated at the cheap and shiny stuff thrown up all over. The only comparison that comes to mind is a pink dollar tree of accessories.
4 solid pairs of earrings later and I’m still slightly traumatized.

*BLING BLING WHATTTTTTT*
I’m pretty sure I go to this jewelry spot every other week. And every other week, I find the BEST most unique ish.
Studs, chandelier earrings, rings, hair bands, hair clips, necklaces, EVERYTHING costume jewelry. SO MUCH MORE AMAZING than your average accessories store. Anytime I go places, people compliment me on my accessories. And really? It’s SO GOOD.
It’s…SO GOOD.

Ya the store is SUPER pink. I personally dont like sales reps chitting chatting when customer is in the store… I think the stuff gets imported here and these people need some good classes for customer service to match the standards of union square. No offense though…
Cute and tons of (affordable) choices for jewelry, scarves or bags. But if you are looking for some quality and customer service go straight to forever 21 (1 – 2 blocks away)… Have fun

Jewelry and accessory overload. I love this spot cause it’s just so darn cute! It’s got pink walls and trays of rings and bracelets, Headbands, necklaces, earrings. All really cheap. You can go simple or you can go BLING! This place has a little of everything!

You gotta just take this store for what it is… a fabulous place to peruse and bling out on accessories… cheap and nasty… but so much fun! It’s not tryin’ to be Tiffany’s, ok? I happen to love the zebra print and hot pink walls! Makes me laugh… because I so get it… sometimes, gurlz just wanna have fun! They have scaled down quite a bit… no doubt a sign of the hard economic times (used to sell some awesome tiaras) and now they have everything half off… a telling sign… they may not be in business very much longer…:(…save this store… shop here for Christmas and beyond… great deals and we could all use a little kitsch and cheer… ESPECIALLY in these times.

A lot of stuff. The necklace we bought wasn’t expensive, but it fell apart within a couple weeks.
I don’t believe inexpensive equates with crap. I’m happy to pay more for real jewels, precious metals, etc. There’s no excuse for costume jewelry to simply fall apart. I’ve found better quality stuff at the local flea-​markets.

Jerseylicious Barbie threw up in here, it’s all hot pink and zebra stripes and bling. If that’s what you want it’s a good thing. It’s a bit too young and blingy for me, but in my twenties or teens I might have liked it.

I don’t understand why people hate on this place it’s a jewlery store what can you really say? It’s a huge selection and as far as im concerned findin a gift for a gf
Or someone it’s a good find!
Necklaces don’t change colors but the silver rings will become copper.
The attendants watch you way too closely though im honestly going to buy somethin but their eyes upon me makes me very uncomfortable and feel unwelcomed. Could be a bit better on that end
I was proud to bring my younger boy cousin here in search of his gift for his very first gf. Aww charming huh

I know that it is insane for anyone to hit Union Square and trek around with the rest of the tourists but I find it an easy way to relax and disappear in a sea of foreigners.
The day found me wandering about, streaming in and out of shops, stopping for a cup of coffee, and a burger at Foley’s. On my way back down towards Market, I decided to check out all the glittery frou-​frou stuff hanging along the walls in So Good.
This is the goody store for anyone looking to add a little bling to an outfit while out checking out the sights in the city. I don’t know if it was the lighting or the colorful pretty wares winking at me in the store, but I ended up spending a good 30 minutes oooh-​ing and ah-​ing over inexpensive costume jewelry. At a certain age, I attempted to halt my spending on such trinkets and instead on Sterling Silver, Semi-​Precious, and Precious stones. However, ever since my idiot roommate let one of his loser friends use my bathroom and steal a piece of jewelry, I have stopped investing. Fuck it. Nowadays, if something glittery catches my eye, a tag of $ 6.99 is hard to beat compared to $ 699.
A huge assortment of costume jewelry, ranging from earrings, brooches, necklaces, bracelets, and even scarves and hats for the so inclined. After perusing for a bit, decided upon a cascade type of earrings, fake gold, made of little daisies. Hopefully, they will stay attached via the little hoops. Just treat baubles from this place as you would with a piece of clothing from Forever 21. Good for several wears and then it might just fall apart.

They have all types of accessories. It basically ranges from SUPER TACKY jewelry to… fake looking diamonds, but you won’t be able to tell so much in a dark club. So, I obviously purchased fake looking diamond hoops, that you would think were real in a club. (We’ll see if anyone calls me out this weekend) I bought the diamond hoops for about $ 20.
I’ll be back if I want flashy jewelry for cheap. I don’t wear jewelry too often so I don’t see myself coming back until its for a certain ocassion.

So Good is fun to browse through, but when you look at the prices, it feels like a jipp off. The store itself is somewhat overwhelming with pink fabric draped walls with jewelry covering practicalyl every square inch. Employees glare at you when you enter, and signs on the tables read «no photos allowed.» Not exactly the best way to entice customers. The jewelry itself runs from about $ 5 and up. Way up. And what’s this? They sell «Silly Bandz» in the back to try to appeal to the younger crowd. I don’t suggest bringing children here – all the see is the sparkliness, not the fact that the «sparkle» hides the tarnish of the jewelry.

This place has the best baubles. Everything is shiny and full of glitter. If that’s your sort of thing, this place is the bomb. Otherwise, you’ve got to look around for the good deals. The necklaces are kind of overpriced, but I usually get some great earrings here.
Try the Haight location. Much better.

Being the jewelry whore I am, I couldn’t resist popping in for a look. I had been looking for some very specific things that I had not been able to find anywhere but online and at a cost. But I found both items I was looking for and then some! They were very organized, clean and check out was a breeze! Wish we had this is Atlanta, but no worries, I can order online!

Once you walk into the store, you’ll see a ton of jewelry here. Sometimes they would have the cutest things you’ll ever see. Earrings that you won’t find at Claire’s. I’ve had earrings here for about a year and it has not rusted at all. When I buy earrings from Claire’s, they would rust within a few months. Things here are a bit over priced but I think it is worth it. Service here isn’t the best but it is decent. Friendly-​enough. If you are in Union Square, stop by here to check out their earrings. Maybe you’ll find something you like.

I’ve been to the So Good store in the Haight and have decided that I’m going to stick to that location. I took my Bride-​to-​Be friend here looking for some earrings to go with my Bridesmaid dress and a fake wedding ring for her bachelorette party and was actually disappointed at the selection. It had been a while since I had visited this location and it felt different somehow – less friendly and I kept feeling like I was being watched as if they expected people to steal. That’s not a good feeling!
They had some cute stuff (and some super tacky things too!), but more than once I’d pick up an item expecting it to be a lot lower price than they were asking. We all love costume jewelry, but the whole point is that it’s NOT REAL and the price should reflect that. Not only that, but quality and ambiance should match the price and there’s no getting around that this feels like a cheaper store.
I’m sure I’ll be tempted to go back in this store if I’m around Union square, but given the choice, I’d rather go to the one in the Haight. At least I found what I was looking for and they were a bit nicer.

I couldn’t pass up on the 30% off sale on Friday’s shopfest; my girlfriend and I needed more cheap accessories. We knew the drill; grab a tray at the entrance and wander aimlessly throughout the store on whatever your heart desires!
We love the Haight store but something was just not right at their Powell location. too glitzy for us. I found some cute earrings that resembled bamboo and hearts but I wasn’t too keen on the overall experience. It was meh for me.
They even had scarves on sale but I didn’t find anything I liked. She did.
I was happy with the 4 pairs of earrings I walked out with!