SR66

Stumbled upon this adorable store one day and I couldn’t be any more thankful that I did! Two of my friends and I went in to browse and ended up leaving with 2 things each! If you’re looking for reasonably priced, unique, simple, handmade jewelry, please come here! The owner Saara is so incredibly nice and not only was I ecstatic about my jewelry, but also excited to support this wonderful, local jewelry store. My friends and I couldn’t be any more satisfied.

Walking into this store is a pleasant surprise— the friendly and personal environment invites you to engage with the jewelry. Everything is handmade and designed by Saara, the owner. She makes and sells fashionable artisan jewelry that catches your eye in the window, and unique, fine jewelry that has an organic feel.
On top of creating fine and artisan jewelry, she also takes custom orders and fixes broken pieces.
Shopping here is always a pleasant experience for me. SR66 is great if you are looking for unique, timeless jewelry, or mending something that is special to you.

This is a great gem of a jewelry shop in my hood. Who needs to go up to Hayes Street and pay too much when there’s a custom jeweler right around the corner. The designer Saara has tons of grab and go beauties, but will also work with you to make an heirloom type treasure. My mom, sister, and I all shop here and love supporting a local artist and business!

Saara and SR66 are both wonderful.
On my first visit I brought in a necklace chain and pendant that I had gotten 3D printed. The chain broke and I brought it in to see if she could repair it. She happily took the piece, complimented me on my 3D printed pendant, and had it fixed for me the next day — free of charge.
I live right next door and have popped in several other times to browse and just to chat. Saara is always incredibly friendly and helpful.
Her jewelry is beautiful and very unique — and surprisingly reasonably priced. You can tell she really has fun with what she is doing.
If you are in Hayes Valley — this is a hidden gem that you may miss. Seek it out and you won’t be disappointed with your service or her work.

I found very cute pair of earrings at Hayes Valley street faire last year, that’s one of jewelries that Saara made. I really liked the pair and wore all the time and one day I lost one while taking a shower.
I re-​ordered same one but there were no stock at the time, she said it takes a few weeks to create new ones. Then she offered me to wear different pair of earrings while waiting. Today I picked up the pair that I ordered, then she even gave me some discount because of the wait!
I really like jewelries that she makes — they are very simple and charming. And Saara is super sweet person. To get to the store is a bit walk from the downtown Hayes Valley, but you will be able to find nice cafes and boutiques on the way.

I have known Saara for many years. She is a wonderful jeweler!
She has redone jewelry that no longer worked with my life.
These days she designs some of the most beautiful engagement and wedding rings that are both unusual and functional.
Saara is very easy to work with and because of her Etsy business she has become very good at doing custom projects for people who are out of town.