If this store is a part of a chain, I have never heard it thus I had no idea what to expect when I walked in. I realized pretty quickly though that they seek to outfit the entire family, with stylish and popular brands. Splashed all over their front windows are the brands they carry. Roxy, Quiksilver, Vans, Levis, etc. are all represented here in case they happened to be on your list of faves. This large space is filled with jeans, shoes, purses, Hurley backpacks, and other apparel to help a family not only stay clothed, but with this season’s trends. They had a good sale going on as well – all men’s and junior’s hooded fleece sweatshirts were buy one get the second one half off. And if you appreciate the popular and pricey footwear line, Uggs, they offer a generic version for only $ 39.99. As I mentioned, they do have a kids section unlike most stores that carry the same type of merchandise. The purses I picked up were cute and about $ 40. The jewelry was also nice and seemed to be pieces you could wear on a daily basis. Of course they had graphic tees and jeans too which make it a place for necessities as well as luxuries. And as the sign so clearly states in the back, «If it’s not here, it’s not happening.» So maybe that helps give you an idea of what to expect from this flashy, trendy, and fairly practical store.