North Coast Vision Optometry

I have never visited an optometrist before. With that in mind, this visit was foreign to me and I didn’t have any prior experience to compare it to, but it was a great visit nonetheless. I called to make an appointment on Friday, they had appointments available as soon as the next day. I spoke with Savannah and she was very sweet and took the time to not only ask about my insurance provider, but explained what would be covered and how much my copay would be for various services. When my appointment came around, I was unfortunately running about 10 mins. late but they were so gracious and managed to see me asap without making me feel like they were trying to rush me through. Their offices by the way, are beautiful, modern, clean, and sustainable (read about their building materials on the website, it makes for an interesting read and is very impressive). I had my exam with Dr. Kim and she’s pretty awesome. Very sweet, comforting, and took the time to explain all the different processes of testing. Once I was done with the tests, I viewed some frames and Savannah was again, very helpful and sweet in helping me pick a pair. I have insurance through VSP and my copay was only $ 10 for the exam, $ 150 towards glasses, polycarbonate lenses included, and 20% the difference after $ 150. My overall visit came to $ 133.80, which I don’t think is terrible at all for some high quality frames/​lenses. I’m so glad I chose to come here. It was such a wonderful experience and I look forward to returning to pick up my new glasses :)
Great staff
Great location
Great office
Great experience
Thanks!

I love Dr Kim, she is the greatest. They never fail at the best customer service, and I’ve been been to many optometrists.

I will not recommend you to anyone. Your staff was friendly enough but your ability to deliver the product I was sold as well as your so called 90 day guaranty is a 0 – 5 stars. I brought in my prescription from my optometrist looking to purchase one of the many brands that you carry. I picked my brand of frames as well as the lenses, placed the order and picked them up when notified. The second I put them on I knew they were not right. I was instructed to continue to try them out and I did for a couple of days. They made feel as if i was drunk, so I returned and was told that they should have ordered me different lenses instead of the originals. So the ones that I actually needed were another $ 65 so I happily paid the extra. Two weeks later when I received the lenses there was pretty much the same result. The sales people told me that if I gave them more money that they «might» be able to make it right this time. They also said that I might have a special situation and it «just might not work out». I said «Well then, I would like my money back». They said that «we cant’t do that». Bottom line is that I paid for (2) sets of lenses, one pair of frames totaling $ 535 and they make my vision worse. So the only guaranty is that they will keep taking as much money as you throw at them regardless if it makes your vision any better and if you’re not satisfied the best you’ll get is,“sorry”.

Dr. Kim is very thorough and the prescription for my progressive/​computer glasses is spot on!

I have gone to North Coast Vision for my eye exams for 3 years now. I find Dr. Kim and her staff to be warm and welcoming. Dr. Kim is very thorough and takes time to explain any procedures she needs to do. After not being able to get me to see ²⁰⁄₂₀ with lenses Dr. Kim referred me to a retinal specialist. When I got the results from the specialist, I was contacted by Dr. Kim’s office to check up on me and to schedule an appointment for a free re-​check to get me new lenses. I highly recommend North Coast Vision.

Best Optician and Optometrist I have been to over the previous 30 years of eye doctors.
Dr. Kim is awesome, cares about her patients, and is very thorough. After an accident left me with a retinal detachment, she referred me to a top surgeon, and personally called me to check on me after my surgery, even though she was no longer part of the treatment.
I have had 2 eye exams here so far, and both times the exam and fitting process (thank you Amy!) were awesome, I settled on the ÖGA frames which were very stylish and well made.
I will never change doctors again if I can help it. I cannot make a higher recommendation. If you need eye exams, glasses, or sunglasses, I struggle to think how you could have a better experience.

Amy is the nicest person you’ll find in a place like this. THANK YOU AMY!!!
This place is awesome! Both of my kids needed glasses and we went there with a school voucher. My kids have been treated like royalty. My older son’s glasses were adjusted at the same time we picked them up so they wouldn’t fall, he was given extra cleaning cloths for them and we all walked out of there with a smile.
100% recommended! I would give them more stars if I could.

I didn’t pass the visual of my DMV exam, and knew it was time to get a pair of glasses.
I did some research on Unilocal and found this place. It was close to my house and had raving reviews about the quality of the exams taking place, staff, and the new professional, modern equipment. So, I contacted the business through Unilocal (never had done this before) to make sure they took my insurance and ask about price ranges of frames. I got an immediate and accurate response to my questions.
Well, to make it short, I am really glad I went here. The staff indeed were very professional, the equipment was amazing, everything was immaculate, and they answered all my questions, and treated me like gold. The owner helped me pick out a pair of glasses (we went through at least 20), and she was incredibly focused on us the entire time. And it wasn’t just with us, when we went back to pick up my new glasses, I saw her with another customer, just as focused, I could tell the owner really wanted to help this woman.
My glasses are perfect. They arrived less than 2 days later. I went to pick them up and put them on my face, and the man there told me they were too loose and tightened them for me. I didn’t even realize! He came back and they did fit much better. I love them!
Thanks North Coast, I will be back!

Went in because I hadn’t had an eye exam or new glasses in ages and they were the only provider in my area that my insurance accepted. Right away, Savannah and Amy were super helpful and sweet and took the time to watch me try on 20 different pairs of glasses, answer all my questions thoroughly, make phone calls to my insurance company, and make sure everything was perfect and there were no mistakes when placing the order for the frames & lenses. They even fitted my old pair of glasses since they were too loose. Overall, it was a great experience and I will definitely go back!

Excellent service.
The place is clean, quiet and organize.
Savannah was super helpful and very knowledgeable.
Happy with my choice.
I highly recommend this place.

OMG my glasses broke when I was getting out of the car in this little town. Looked up & saw North Coast Vision and walked in. Greeted with a smile I explained what happened & asked if they could fix them now. Doubted they would drop everything to help a tourist but wow what a pleasant surprise. Within a few minutes my glasses were fixed! And the price. She just said no charge today! These are good people and extremely professional and just plain nice!

Expertise, service and exceptional staff. This is the very best care I have ever had in my 30 years wearing glasses. I am astounded by the quality and care North Coast Vision has given me. Run don’t walk to this business it’s in the very top of its field. Amazing!

Great selection of hip, modern and even some vintage frames. Customer service is stupendous. Julie informed me about the best type of frame for my prescription, helped me select a frame that was appropriate for my face shape, and helped me avoid the traps of eye insurance providers, all with patience and care. It’s evident that North Coast Vision puts its customers first.

Great service, beautiful atmosphere (love all the wood details in the décor), good selection of fashionable frames ie more than the «standard» ones you normally see at those national chain stores. I’m wearing my new La Font’s right now! :-)

Over the years I’ve used Pearl vision center and a couple of other optician shops. I never thought there was much to a visit to the eye doctor. It was always just something I had to do every year. To me any place seemed just as good as the next.
This year I noticed a new shop just down the street from where I live, North coast vision. The two that own the place are a couple. I got to spend time with both of them. One for my exam and the other for my follow up fitting visit. All I can say is wow. They both explained what they were doing and why every step of the way and they caught things about my eyes no other eye doctor in the past had ever caught or took the time to discuss. They even let me try out a couple of different contact lenses just so I would end up with the best and most comfortable fit for my eye.
Overall I felt well serviced, cared for, and that the docs really cared about my experience during and after my visit. I now know an annual eye visit is more than just a silly formality.

Can’t say enough wonderful things about this place! Fantastic customer service in a beautiful office. Extremely helpful and knowledgeable staff. I walked in without an appointment and left with a quick and very informative eye exam, prescription for an adorable new pair of glasses and cool new sunglasses to boot. Can’t recommend them enough!

My husband and I stumbled upon North Coast Vision while walking in Capitola a few years ago, I think 2008. They were a new small business and we loved their selection immediately. We are both vision-​deficient so were in need of upgrading our glasses lenses & (my) contact prescription. We scheduled appointments and quickly fell for North Coast. Dr. Brett & Dr. Agnes are both delightful and we have had exams by both. They have been helpful in recommending contact solution and types of contact lenses.
Their staff are helpful and knowledgeable of the glasses product line. They help you determine the best look for your face shape etc and are patient with us when we need time to narrow down the options! They also are able to suggest & recommend options if you can’t determine a style on your own.
Additionally, we have at times had vision coverage and at other times been cash patients and they are easy to work with either way!
As a side note, we truly appreciate their goals for environmental sustainability (just ask Brett about remodeling the space!) and their pride in being small business owners. SHOP LOCAL!

Fairness and integrity go a long way in making customers happy. Dr. Kim called me and thanked me for my comments and input. I respect a small business owner who takes the time and makes things right. Dr. Kim is refunding the Maui Jim shipping charge. Thanks for being fair and thoughtful. North Coast Vision I will be back!

Buyer beware: North Coast Vision made a mistake on my prescription lenses and refuses to correct them. Do not buy your glasses here.
I REALLY wanted to like this place. I loved their selection of frames, and it’s a nice, cute, cozy shop. The problem is, I recently ordered a pair of glasses and due to a mistake one of their salespersons made I now own a cute pair of Paul Franks that are pretty much unwearable.
Being kind of new to ordering glasses (this was my second pair), I put my trust in one of North Coast’s opticians. I wore my older set into the shop and when asked about what kind of coatings I wanted, I instructed that I wanted them the same as the current pair I own. The optician examined my lenses and determined that they lacked a particular anti-​glare coating, so I left them off the new order as well. When I received my glasses there was a noticeable difference in the lenses and it became apparent that the optician had made a mistake.
I contacted North Coast and at first it seemed they were going to help resolve my issue. Dr. Kim and Julie, their newest optician (seems the one who gave me the wrong info no longer works there, hmmm…) contacted my insurance to see if they could bill them for a new set of lenses. When VSP said no, North Coast refused to make the matter right by ordering me new lenses at their expense.
My husband and I will not be taking our business back to North Coast and I encourage you to do your shopping elsewhere as well.

Since I was so impressed with my first visit, I decided to order my progressive lens sunglasses from North Coast Vision. I owe it all to Brett Cate’s friendly manner and expertise. He helped me find the perfect pair of Kate Spade sunglasses.
I just want to say how important it is for a customer to feel welcomed and waited on by someone who treats them special. That’s exactly how Brett Cates, senior optician treats his customers. Thank you, North Coast Vision for hiring this great guy! :)