Wallflower Boutique

Cute stuff, don’t expect anyone to greet or help you when you walk in though.

Lovely local and great attitudes abound here. So refreshing to stumble into something that looks and feels authentic

Super cute clothes, wishing I had more disposable money to spend here!
This is a pretty cute boutique, they’ve got some really cute clothes! I loved everything in this store! They also had some candles, purses, and accessories to go along with all of the clothes. It’s also conveniently located right off the side of the main Downtown drag and a parking structure.
The only thing is this boutique has pricey boutique prices. I saw many things I’d like to own and wear and love but I deemed $ 36 for a cotton t shirt (though cute!) too expensive.

Ahhh I love shopping here.
Regardless of what you’re looking for, you will find everything you didn’t even know you wanted at Wallflower. I’m pretty sure I’ve left with a purchase every time I’ve stopped in, even if it’s a last window shop on the way to my car. Their brands and prices vary greatly — sometimes you’ll find a steal, and sometimes you’ll leave with a major wallet-​dent. I’ve never seen anyone else wearing the pieces I’ve bought from here, which is a major relief in Santa Cruz where everyone looks like Urban Outfitters clones.

Beautiful! Truck show of Ariel Rose a clothing designer of sustainable master pieces made from pervious clothing items made into out fashion items. Incredible local style! Wallflower has local artesian earrings and necklaces. The staff is fashionable and friendly. This is the shop to come to for special items.

Was very excited when this store opened; being an artist myself, I appreciate quality and unique items.
I had been eyeing a belt over several weeks that I really liked, but that was above my price range.($ 65.00) Finally decided to splurge. the tag said genuine leather and from Italy so I thought this was a quality product.
2 months into wearing it, I noticed some wear and tear and brought it into the store. At that point I was offered a store credit which I suppose I should have taken, but I was in love with the belt and thought that maybe it was getting a vintage look. 2 months after that, it broke it half! When I brought it back, I was told there was nothing they could do about it. Apparently the manufacturer doesn’t stand behind their work and neither does Wallflower. Turn out the belt wasn’t solid leather but mostly a cheaper material with a sliver of leather on top made to look like a solid piece.
Would not recommend this store. Customer service was appalling.

I love going by wallflower anytime I’m on Pacific Avenue because they always have new merchandise. Their jewelery and clothing are always on trend and the people working there are consistently friendly and helpful! The style of clothing and accessories remind me a lot of Anthropologie only more affordable! This is a great stop for hip and unique finds!

Great service, very friendly staff, attentive owner! The store have great stuff for women. My wife and daughters definitely loved the store. We will always visit the store everytime when we are in Santa Cruz! I have told my friends and family about the Wallflower Boutique!

We normally don’t go off the path of Pacific Ave and on to side streets but low and behold a new shop only three days open and wow, just the kind of clothes I love! Stylish up to date and comfy to wear. Cute little shop with handcrafted hair accessories, tops and pants. The prices were very very good I recommend having a look see. Its a small shop with one dressing room but so charming and unique.

What a cute shop! Wallflower is connected to two other shops, but all of them have fantastic selections. The jewelry is from local artists and is beautiful! The prices are reasonable and it so nice to support local stores and find items that not everyone else will have (do you hear me from down the street Gap!).
Since Wallflower is attached to two other shops, you will be taken to different cash registers to pay for your items if you picked up pieces from more than one shop.
This is a girly girl’s dream shop!

I like this store. I went in for my first time recently and ended up with a tank top for 14 bucks and earrings for 12. Great basic pieces. They have some interesting stuff here. I could see some of my other friends liking much more than I did.
The sales person was nice and friendly, not stuck up, which to me is half of the whole experience!
The clothes are trendy and some are not the best quality, BUT, the prices are reflected on most pieces!
I will be going back to browse!

Cute, cute and cute!
Adorable tops and accessories!
Unique jewelry. love the garden gnome rings and cute hair clips…
many of which are by independent designers/​crafters.
Wallflower is always changing up their boutique and bringing in cuter and more fashionable items by the minute… Definitely worth peeking in there weekly!

What a great store!
It may share a retail location with two other stores, both of which are fantastic, but it really could stand alone. A great selection of clothes and accessories that are budget friendly. Amazing quality and beautiful workmanship on the handmade goods. I check it out every time I’m in Santa Cruz, it’s worth it!