Dame

Alas, the retail store is closing at the end of February, 2015 but the silver lining is that its online store
will continue. Every one of these ⁴⁄₅ star reviews has something exactly right to say about this store– from great styles, solidly made clothes with a flair, great prices, perfect outfits, most brands if not all made by California designers…“pragmatic couture” is what I think of it with a personal touch at the store– like walking into your own huge walk-​in closet (if you had one) where everything you own seems stylish, comfortable and unique (if that’s who you are). Dana, the owner of the store, definitely has a talent and a great eye. And I’m very grateful that for many years, I’d come in here and get my unique wardrobe and pieces for the year — that were suitable for every day-​wear or fit in well at the fashionable «indie red carpet» of Sundance Film Festival where I got many compliments on Dame’s clothes.
Thanks Dana for all the years of this wonderful brick mortar store and much success for the future of shopdame!

Great store! I love the atmosphere and all of the girls who work here. Everyone is super friendly and fun to be around, especially the owner Dana! They have a large variety of cute clothes, sandals, jewelry and more. You can always find something you love in here. They get new stuff in pretty much weekly it seems, so it won’t be long until you find your new favorite outfit at Dame! Will definitely be coming back.

I’m very impressed with this clothing store. Clothes, hats, jewelry, fun items are unusual and unlikely to be worn by someone else at the important end-​of-​year party your employer holds. I’ve purchased several items here as gifts and they always went over well. Relatively discriminating selection so it’s the perfect place for «let’s see what they’ve got» rather than, «I want a yellow blouse with long button sleeves and a lace collar.» Staff are always helpful patient and sweet. I’m allowed to browse without a hovering presence but very helpful if needed. Prices are reasonable. Oh, and I can walk to the shop.

I love this store. Great prices and a great selection. I have never been disappointed if I stopped in for a cute top or dress. Helpful staff and great clothes for a fair price. The owner has been in a few times when I was there as well, she is very helpful and friendly. This is the way a buisness should be run.

Simple, low-​key boutique with fun clothes at great prices!

I really like this shop! I always drive by and think I should stop in so finally this past Friday evening a friend and I walked over from my work building.
I was looking for 2 dresses and accessories for 2 upcoming weddings back east.
Melissa was really friendly and helpful. She offered several suggestions and though some of them didn’t look right on me I ended up going with one of the shirt dresses and an accent necklace.
The shop is small but well organized and the T stands are not cluttered and it’s easy to sort through merchandise.
I found a floral dress that was different and it was half off!
I will definitely be back to shop at this low key but fun boutique. Thanks to Melissa again for her great customer service!

Love this place! I get the most compliments from clothes I buy here, and for such reasonable prices. Dana, the owner is a doll and always helps me put together outfits that I never would have put together myself.

Meh is about it for me on this place. I purchased a Unilocal deal and went three times trying to find stuff I liked. I tried on a ton of stuff and didn’t really like anything. It seems sort of like Zara or those other cheap trendy clubby sort of stores that I don’t really like. I totally agree with the other reviewers that a lot of their stuff fits kinda weird. I’m fairly petite also, and a lot of their stuff doesn’t come in XS which is also strange.
Anyway, I eventually got two maxi dresses after trying on nearly the whole store just because the coupon was burning a hole in my pocket. They are okay but not my favorite. Meh meh meh.

Hi. I love to shop. My experience at this store was excellent. I bought a $ 100 gift certificate for this store for only $ 50 here on Unilocal.It was money well spent. I walked into the store needing a dress. I looked at everything on the hangers and thought, Meh? Melissa, the super friendly store clerk, said… you just have to try things on, our stuff is a little different. So try on I did. Boy oh Boy did I love it all! I bought a dress, a skirt, and shorts. Everything fit so well and looked super cute. My suggestion for a new shopper at Dame is– definitely to try it on!

This place rocks! It’s where i go in Santa Monica to buy stuff for my girlfriend: boots, dresses, accessories, you-name-it…all with a great sense of style & at a price that is RIGHT! You won’t have to bust out Daddy’s platinum card to shop here, plus the owner is delightful & you can combine shopping with a snack at Swinger’s nearby. Easy parking on Lincoln/Broadway…SWEEEET!

Cute clothes and reasonable prices. Perfect place to go to find a great outfit for a hot date!

Another great gem on the westside, unique peices and a great sales team. A must visit for one-​of-​a-​kind finds to fill your wardrobe.

This is my go to store! Whenever I need a dress or cute outfit I know I’ll feel great in, I head here. The prices are affordable compared to most other small boutiques in the Santa Monica area. Pieces are unique, and Dana (the owner), is always incredibly helpful and sweet. She has an amazing sense for people’s style that can occasionally be dangerous for my credit card. Overall, this place is a gem and every time I wear pieces from here, the compliments are endless. Another plus, the clothes change all the time. She always has new great stuff in, and in a range of styles with outfits for every occasion.
I always park in the Ralphs lot across the street, which has yet to be a problem.
Overall…
Customer Service: 5
Clothes: 5
Prices: 4.5
Location: 5

Dame is my go to place for any event!
I have been shopping at Dame since it opened as I used to live a block away. I have come to rely on Dana for any event from casual to that ever so important first date. I can simply tell Dana what I am look I am going for and she will start puling clothes off the rack for me.
The prices are very reasonable and the clothes are always on trend.
Thanks Dame for keeping me in style!

Fave store in LA! NO matter where I go, anytime i am wearing something i got from Dame, people ask «where did you get that?»
Dana, the owner, just gets it. She can look at you and succesfully recommend the perfect style, fit, and color for you. It’s my go-​to spot for any occasion!

Wish I had found this place sooner… I walked in after driving by so many times. The staff is always so helpful, when I purchased a vintage necklace and the clasp broke I brought it back and they fixed it on the spot no questions asked :)
I never walk out empty handed. They is always something cute to discover. Very unique and personal finds here ladies, not the same old same old. Be sure to check out the accessories, they always have great pieces.
Overall, if you are in Santa Monica or not its worth it: D
Out of 5 possible kudos:
Price Point: 5
Merchandise: 5
Friendliness: 5

I LOVE this store. It’s my favorite, right up there with the Vanity Room in Mar Vista. I love the cute vintage-​feel of the clothes’ style here. Great spot when you need a party frock in a hurry. The prices are reasonable. I can always find great outfits here for under $ 100. And the saleswomen are always so helpful without being pushy. They have a great eye for how to put an outfit together which is dangerous for my pocket book. Suddenly I need that fringey leather belt that they suggested!
The best part is the sale I stumbled upon today: buy one and get the second item for 50% off!

Very cute clothes and accessories. It is a sweet boutique with some quality pieces.
Affordable? Umm. Not really. I guess I thought it would be less expensive.
The girl that was working when I went in could care less. LOL. Maybe her magazine was more interesting than making a sale.
Cute but I pass. Sorry.

What a charming boutique. You can pick up an entire outfit faster than you can say «Barney’s made me cry once.» Long story.
She always has new stuff. She always has unique stuff. She always has tasteful stuff. And she always seems to know what you may need to go along with the stuff. It’s the best stuff ever. Stuff. (Had to get it out one more time).
If you’ve ever had the temerity to shop in Beverly Hills, you will understand what I mean when I say — Hey ladies, get the f*** over yourselves. If I wanted to be insulted, I would call my mother. Really.
So go here when you can. It’s just a treasure trove of great clothes, shoes, jewlery and purses. Minus the attitude.

After a winding promenade down the promenade, my friend and I decided to veer off the beaten track and head to Dame because the mannequin looked really cute, causing us to ooooh and ahhhh and wish we had money. I wasn’t expecting much, but was surprisingly pleased by the selection.
The greatest aspect of this place is the unpretentiousness of it all – a mix of expensive and cheaper apparel is thrown in, the single uniting aspect of which is the cute factor. I like cute, so this place is a must-​go. There’s a 20.00 rack in the far corner, they have a great array of accessories, and the dresses are… lets not talk about it because I want them all.
And the customer service is awesome. The owner hand-​picks the entire selection, and the online shop is in the making. We left knowing we had to return. These places give me faith in Los Angeles shopping!