East West Bridals

Absolutely the worst experience… poor customer service, rude, insensitive, fail to acknowledge errors… DO NOT GO HERE!!!

Elyse and Gary are amazing! Truly two of the most professional and lovely people. After calling over 20 bridal shops looking for a specific wedding dress, Elyse was the first person to offer to go out of her way to help me order the gown. I am still completely blown away with how helpful she was through every step of this process. You cannot go wrong getting your wedding dress here!!!

What a wonderful experience!!! Such a fun and caring team there! Gary Elise and Nancy were just wonderful. We laughed we cried we laughed. Elise shared thoughts and put me in the right direction. Gary was right there to encourage and make sure everything was done right. Nancy in alterations was amazing!!! Even when I was about to walk out the door she fixed the smallest detail. My now husband was speechless when he saw me come down the aisle. I can’t say enough kind words about this shop and I’m excited to go back for my matron of honor dress next year. Thank you thank you.

Bad vibe, bad experience. Unprofessional, tacky, and not great at their job.
No one goes out of their way to be helpful. I waited at the front desk every time I went for an alteration, while they saw me and said nothing.
My sister (the bride), and 3 bridesmaids got their dresses altered there – the hems were short and uneven, the work was sloppy. I paid for a corset bra to be sewed in, and it was only snapped to the dress and hung out in the back and on the sides.
Everyone ended up going to another tailor to fix the botched work. My sister’s gown got finished the night before the wedding! (Because our dresses got shipped to the wrong state, and arrived 3 weeks before the wedding)

My dress was absolutely beautiful and Gary and Elyse were a pleasure to work with. I definitely felt like a princess the day of my wedding.

What a nightmare ! We visited East West Bridal a year before my daughter’s wedding, and she found a dress she loved. The owner Elyse took her measurements and told her that she was between a size 6 and 8, but that she would order the 6 because it would fit her better. My daughter asked if she was sure, because she didn’t want it to be tight, but the woman assured her it would be better. Since that is their business, we assumed they knew what they were doing. Wrong!
The dress finally came in, and when she went for her first fitting, the dress was too tight, even though she had lost weight since they measured her. They told her not to worry, they coukld take it out, and to come back in a month for the next fitting. She came home upset, so i called the store. I spoke to the other owner, Gary, who was extremely rude and told me my dughter should just try to lose 10 or 15 pounds, even though she is already very thin. I was flabbergasted, and hung up. Then I called back the next day and spoke to Elyse, who told us to come in that week for the next fitting.
Although they said they had taken it out, it was still way too tight. My daughter was hysterical, so they told us to wait there while the seamstress took it out more. we sat tghere for an hour, and then the dress finally wasn’t too tight. However, the back was not laying flat, the front was bunching up, and it was not fitting right. We made an appointment for the next fitting, and the dress was still not fitting right, we were assured they would fix everything. We went for the final fitting three days before the wedding. and it was a disaster! There was a pink stain on the front of the dress, even though they told us they had just steamed and cleaned it. the back of the dress was still not laying flat, and the front was still bunching up. Again, my daughter, who is not usually overly emotional, was hysterical. The seamstress said she would put boning in the front to make it lay flat, and fix the other problems, so again we sat there for an hour while the alterations were made. The dress was finally fitting semi-​decently, so we took it. They charged us the full amount and the large alteration fee, even though they caused us so much grief and time lost due to them ordering it too small. The day of the wedding, the boning began to stick out after my daughter wore it for a few hours, but at that point there was nothing we could do.
I would say– AVOID THIS STORE AT ALL COST! Nothing but a horrible experience– shame on them for taking what should have been a wonderful experience and making it a nightmare!

Let me start by saying this is NOT your mama’s dress shop!!! (Thank God)
I had the pleasure of meeting Elyse, Gary & The East West Bridal Staff through my in laws to be. Their family has had so many wonderful experiences with them for weddings & special occasions previously & couldn’t speak highly enough about them. Before my appointment at EWB I already had a few unsuccessful outings with other bridal boutiques & was starting to become a little discouraged & stressed out. So on my appointment day I didn’t exactly walk in with the most optimistic attitude… Well that all changed rather quickly upon my arrival! Even though I was just meeting Elyse & her staff for the first time it was like a family reunion, hugs & smiles flying everywhere. They were warm & welcoming, I took a deep breath & felt at ease immediately. I knew I was in good hands.
Now for my dress shopping experience… I’m not your «typical» bride, I did not want to look like a Princess or a cupcake on my wedding day. «Hurricane Elyse» honed in on my personality & style right away. She «got me» & so began the fun. There were nothing but roars of laughter, a few F bombs & other colorful conversation coming from the fitting room. Maybe 5^th or 6^th dress in Elyse nailed it! SHE found my gown. I was the 1^st bride to order this gown & they even lovingly refer to it as «the Rose dress.» All shenanigans aside please let me assure you Elyse & her staff KNOW their stuff. They just make it fun & take it to a whole other level. All my girls ordered their dresses from EWB too, Elyse & her keen eye picked out the perfect bridesmaids gown to compliment my dress. It was flattering to everyone’s figure & they all looked beautiful.
I received VIP treatment with Nancy & the in house alterations department. She custom made a bustle to highlight all the beautiful detail on the back of my dress that would’ve been lost with a traditional bustle. I asked for a few custom modifications to my gown to tailor it more to my personal style & they came out amazing! Nancy really made my dress 1 of a kind, truly a pro!
Elyse, Gary & EWB were a highlight on my bridal journey. We even invited them to our wedding. We consider them family & have referred many friends to them for their special occasions. We’ve started a tradition with EWB that will hopefully continue as our family grows. If I could give them 10 stars I would.

Before I write my review I just want to say I work a company that imports goods from China.
I was recommended by a friend to check this place out. I was 25 dresses in and I could not find anything I liked. I finally found my dress here and I was very happy with it. I only purchased my dress and chose not to have it altered. Not to mention the referral business I brought them — my mother, mother-​in-​law, bridesmaids, cousin, etc.
My dress was ordered in November 2013. I ordered my bridesmaid dress in January 2014. I was aware that China has their New Year celebration every February and factories shut down for 3 weeks or more. I knew I needed to get my dresses in before that. My mother ordered hers end of February. Our wedding was in September. We had visited this bridal shop at least a DOZEN times between my dress and choosing colors. My dress was supposed to arrive in May 2014. Not once did they mention the fact that the docks were on strike when I ordered my dress, bridesmaid dresses or my mother’s. (this strike started in Fall 2013 — I later found this out through my job) May. June. July finally MY dress came in! I felt like I had to stalk the store to get information. I felt like they weren’t being honest with me — or telling me the whole story! My bridesmaid dresses finally came end of July and my bridesmaids had to scramble to get them altered.
3 Weeks. 3 WEEKS before the wedding my mother’s (MOTHER OF THE BRIDE) dress came in. It was WAY too tight on top but they made it seem like it was ok to be altered. What I know now is all the dresses from China have a B cup for the bra area. If you are very chesty you need to order a size or 2 up. Gary did not do this for us. He measured my mother incorrectly and I knew — HE KNEW — that dress was way too small for my mom. But $ 550 later he took our money and let us walk out the store with a dress that was way too small for my mother. Again, not being honest with us.
Our seamstress — Susan Perrone in Westwood, NJ tried EVERYTHING to alter this dress. 30 years in business this woman knows her stuff. But the zipper kept breaking and there was nothing she could do. 5 days before my wedding my mother had to buy another dress. Five. Days. Before. The. Wedding.
So this is my story. I wrote this because there are a lot of things I want brides to be aware of. I did not appreciate Gary and this store not being honest about the strikes and my mother’s dress. Gary has no trouble mentioning how long he has been in this business — and yet he still hasn’t learned how to communicate with his customers.
So maybe my mom is out $ 550+ dollars but in the end this business loses because 2 of my best friends just got engaged. That’s a whole lot of bridal party East West Bridals will be missing out on!

So awful! Don’t even know where to begin! The owner is extremely creepy and walks around the store eyeing the brides up and down as they try on dresses. My saleswoman was very nice and tried to be helpful but continued to be interrupted by the owner. I even heard her talking to other saleswomen about how the owner continued to interrupt and had no idea what he was talking about which was ruining her ability to help me. I didn’t love any of the dresses that I tried on even though he continued to come over and say «this is the one!» when I obviously was not happy! In addition, the dressing rooms were very odd. They are tiny rooms with swinging doors. I was asked to go in and then given a dress through the doors to put on myself, it made me feel like an animal! There were also pictures printed off a computer of a baby taped all around the dressing room which was just odd and not professional! Overall, would not recommend this place!

DO NOT DO BUSINESS WITH THIS SHOP!
On October 25^th I was fitted for a bridesmaid gown at East West Bridal in Secaucus. I paid a deposit on the gown and exactly one week later I received word that the wedding was called off. I immediately called the bridal shop and was told by a gentleman (I believe the owner) he needed to see the receipt and he would «take care of it». I informed him that I did not live in the area (I currently live in South Jersey) so he then asked that I send a copy of the receipt to him along with my payment information and he would once again «take care of it». I explained to this man that I do come up to North Jersey about once a week I told him that I would rather just stop in with this information versus sending my debit card information via mail and he agreed.
I returned to East West Bridal on Sunday November 9^th, about a week after our phone conversation, with receipt in hand to obtain a refund on the deposit. However once I got there the man then told me (pretty aggressively I may add) that there are no refunds or exchanges, just store credit. I informed him that when we had spoken he hadn’t disclosed that, he just told me that he would take care of it (remember he asked for me to send him my credit card information when we spoke). This guy then gets pretty nasty, and tells me that it didn’t matter that he didn’t tell me it was on the receipt. I then look and yes it is there.
Here are my issues with this.
1. The information regarding their return policy was not disclosed up front and I did not see the receipt/​sales slip until after my debit card had been charged. Therefore they intentionally took away my option on whether or not I still wanted to do business with this establishment.
2. When the receipt/​sales slip was handed to me there was a business card stapled on top of the disclaimer. I did not pull apart the documents to inspect the receipt, but even if I had, it wouldn’t have mattered anyway because they had already swiped the card without telling me about their policy.
3. Also I may add that I wouldn’t be so annoyed by this «policy» had they actually ordered my dress. However when I put the deposit down on the gown, the employee that did the transaction told me that the order would not be placed immediately because they were waiting on deposits from the entire bridal party before they submitted the order. I asked the owner about this, he did confirm that the dress had not been ordered, however refused to give my deposit back on a dress that doesn’t even exist.
He then wrote on the sales slip that I have a credit for the amount of the deposit which given our current transaction, I’m not even sure would be honored should I go back there. I really don’t appreciate the blatant deception by this bridal shop.
I will have to take responsibility for this because their policy was in writing however I’ve learned a few things from this transaction:
1. Never to do business with an independent bridal shop again.
2. Moving forward to interrogate any retailer regarding their return policy before I begin to even look at their merchandise.
3. Do not agree to participate in any more weddings. My income, is by no means, disposable.
I’m still pretty curious as to why my credit card information was requested if they had no intent to refund my money.

I am an out-​of-​state bride, and I bought my gown here because my family is in NJ. In Feb 2014, I only had two days to find a gown, and East West was one of the last stores I visited in a two day whirlwind. As others have mentioned, I did not have high hopes for the place since it is in an industrial park with outlet stores and seemed kind of dated. However, I found out quickly that their staff and selection is really excellent.
My sales consultant, Jean, was fantastic– she’s mentioned as being fantastic in a few other reviews, and I echo the praise. She was very supportive and sweet as well as being honest about what looks good and what doesn’t. She did a great job of balancing what I wanted (simple, no bling, nothing crazy) with what my mom and aunt wanted (traditional, shiny, poufy, blingy, etc.) and finding a dress that we all ended up loving. The dress was very reasonable in price, which was important to me. They have a lot of high end/​fancy fancy kinds of dresses, but they also carry dresses from 500 — up of great quality and design.
I probably would have done alterations there because the price quoted for me was really competitive– $ 150 to take in the bust area a bit, do a simple hem, and remove a strap (though my dress wasn’t hugely complicated)– but since I’m out of state, I will be doing them where I am from. Props to Jean as well as Elyse, I think a co-​owner of the store, for being really communicative via e-​mail and phone and keeping me updated for any and all things dress related. Elyse even contacted the dress manufacturer to find a bridal store that sells their dresses near my current location to see if I can work with them for alterations. Great service!
Why not 5 stars? One minor reason and one major. The minor is that the tiaras/​veils/​accessories have huge markups. I know that’s how business is done, but it was a little ridiculous how high the tiara markups were. The major reason is the same reason everyone else said: the male owner. I have no idea what his name is, but was pushy and at times just rude toward my mom and aunt when they were looking at gowns. He also admonished me for not coming to them in advance to look at Mother of the Bride gowns, since there wouldn’t be enough lead time to get them made, which I thought was overstepping his bounds. I don’t think he is as unbearable as others make him out to be, but he can be abrasive, and I will say that his customer service is the difference between East West being a great vs. excellent experience.
Overall, this is a warm, friendly family-​owned business that is very professional and knows their stuff. They don’t beat around the bush and tell you honestly about everything, from how something looks to how long something will take to get made. I highly recommend working with Elyse and Jean, and there was another sales associate who assisted Jean for fun (she is the black female sales associate who works there, but I didn’t catch her name) and she was also fantastic and very helpful. I recommend East West! East West, thank you so much for your help!

I was really disgusted on the way some of the staff, including the owner, behave with the customers. I did not feel welcomed by the «expert» who was supposed to help me, I kept emphasizing how I was not sure what the dresses look like on the hangers so I could not pick out my own wedding gown. I apologized for running late to this last minute appointment and in fact thanked her for seeing me last minute, but she rushed me off and had a bad attitude the whole time. I was so uncomfortable I refused to work with her. Karen is the ONLY professional there who was actually trying to help. The owner, a male, kept walking in and out of the dressing room area. SOOOO unacceptable! I was so uncomfortable, with their bad attitudes and unprofessional behavior. I would recommend you stay away.

I am surprised none of the other reviews mentioned the man that works here. I am assuming he is the owner because the saleswomen looked frazzled around him and double checked everything with him. The saleswoman was okay… I guess, but the man in charge of this store is the most obnoxious and rude person in retail. All he did was talk down to, not only us, but customers coming into the shop who didn’t have an appointment. A normal person would kindly explain that the store is by appointment only, but no. He took a different route and decided to yell at them instead.
I told the saleswoman what I was looking for and if we could keep it under $ 150. This crazy man 15 feet away then screams in this quiet store that, «We don’t have anything for that price in here!!!» Not only embarrassing, but super uncomfortable and not the way to treat customers, but I continued to look at their dresses. First dress I pick up is $ 159. Worst sales people ever. You just missed out on me buying 7 dresses from your shop.
Luckily, you fools gave me the style number so I will be purchasing my dress from a place with class and free alterations, but thank you for wasting your time and letting my friends try on your dresses.

My fiancé and I got engaged in February (2013). While choosing our venue was a bit stressful (we wanted somewhere very nontraditional), finding my gown literally gave me nightmares.
I went to several bridal salons that were recommended by friends and colleagues. While most of them offered a nice ‘bridal experience’, I wasn’t looking for a 20-​something year old to ‘ooh’ and ‘ahh’ over how I look in a dress or tell me, repeatedly, the number of Swarovski crystals on a gown (after I said No Bling).
Ask me if «I’m saying yes to the dress!?» and I will give you a 15 minute dissertation on the importance of MARRIAGE, not WEDDING.
Thankfully, two of my mom’s friends recommended that we try East West Bridal.
I didn’t have high expectations due to the location (pretty much an industrial park), but as soon as I walked in I felt at ease. It was a very laid back environment and appeared to have a huge selection. Our consultant, Jean, promptly explained how the dresses were organized and allowed us to pull 8 dresses to start with.
The second dress I tried was exactly what I wanted, but no one else understood. Modern yet classic and elegant. I stayed in the gown for about an hour trying veils, belts, heels etc. etc.
Jean and the owners offered their opinions however no one was pushy. I felt completely comfortable purchasing that gown because I loved it, not because I felt forced to.
I’d recommend East West bridals for brides looking for a good selection of reasonably priced gowns.
If you want to feel like you’re on a TV show, go somewhere else.

This is one of my go-​to places for bridal, bride’s maid and mother of the bride dresses. At first when I went to East West bridals, I went to seek out the dresses for my bridesmaids. Little did I know that they had a variety of plus size dresses that are to die for! Being a size 14 makes it a little harder to shop for that beautiful dress we all dream of. Most shops seem to stock their shops with plus size dresses that look like a bed sheet wrapped around the bride. That was a big fear of mine, but not this place. They always have something cute and a selection of designer dresses and accessories.
I’ve found their dresses to be reasonably priced in comparison to other bridal shops and the sale racks should be worth checking out. Yes once in a while you might catch them a wee bit exhausted, but they truly have their job cut out for them. Regardless of all the work they go through, they have always shown me respect and was very attentive. Many girls go there and I am glad I was one of them. Its a small shop, but don’t let that fool you.
Definitely worth a stop in if you’re looking for a dress. Staff there was very accommodating and helped me to plan for my awesome day. Elyse and Gary; the store owners, are truly funny and even serious during your dress selection. They give you tips, may even suggest what other options you may have if you find yourself stuck. East West Bridals offers style and not only in a perfect size, but a perfect plus size too. It was a pleasure working with Elyse and Gary.

I expected the dress shopping part of my wedding planning to be the most stressful. Thankfully, someone had recommended East West to my mom, so we decided to go check it out. Gayle was wonderful! I had no idea what kind of dress I wanted, and she helped me to find my dream gown. As it turned out, the alterations were the tough part, in part because I wanted some major changes to the dress and in part due to weight-​loss. Nancy is amazing! She fitted and re-​fitted (7+5 fittings) until it was just perfect. I also got my veil and bridesmaids’ dresses here and they were all beautiful! The prices are reasonable and the selections are vast. No regrets!

Initially, my fiancée had a pleasant experience here, with a friendly saleswoman who helped her quickly find a dress style she was very happy with at a reasonable price. Unfortunately it was all downhill from there.
She was measured for her dress, which she needed in about 10 weeks. so she paid a «rush» fee. Unfortunately, due to circumstances she had to return to pick up the dress alone, and being somewhat frazzled, took at face value the casual reassurance of the saleswoman that the dress fit «fine». Not until she brought it home to model it for me (we’re not traditional) did we notice a bit of sloppy dressmaking (bones not placed properly, back of the dress not lying flat, lining extending a bit beyond the skirt).
You cannot have a dress made to your measurements and expect it to fit perfectly the first time, so from the outset, we expected to have to take it elsewhere for final adjustments (we live in the city, so we preferred to have the alterations done by a trusted tailor here, rather than leave it out in Jersey and have shlep back out there to pick it up again later). Nevertheless, I was surprised by the sloppy dressmaking and was quite annoyed that EWB would let a bride pick up her wedding dress without the benefit of full scrutiny and sound recommendations for the inevitable final alterations. And they didn’t even give her a decent zippered nylon dress bag for it, just a cheap plastic drycleaner-​type garment cover.
Our skilled tailor in the city was able to correct the most egregious dressmaking flaws and fit issues, but when as a point of reference we showed him the photos that my fiancée had taken wearing the sample dress on her initial visit to EWB, we also noticed that the final product lacked quite a few of the styling details of the sample.
East West Bridal demonstrated a terrible, inexcusable level of service for a bridal shop; obviously, a woman’s wedding dress is probably the most important dress purchase she will ever make, and she is most often nervous, unsure and/​or overwhelmed by the process. A bit of extra care, expertise, professionalism, and guidance is required in this particular business, and East West Bridal is sorely lacking in these areas.

Good selection, and friendly though extremely lackadaisical service, which lends a kind of shyster/​y «bs» vibe. I didn’t trust their reassurance that the dress fit properly and ended up re-​checking with a trusted tailor, who is making a several necessary changes. Prices are high-​ish, and be prepared to pay more fees if you plan to order your dress less than three months prior to your wedding, and extra for any needed alterations, after your tailor made dress arrives at the store from the distributer. If I’d had more time, I would have researched further and probably gone elsewhere, but ultimately, things worked out for me, so I’m glad about that!

The staff here was nice and they seem to have a decent range of styles. However, if you’re not planning things out way in advance, it’s probably not the place for you. My wedding is in May and I have just started dress shopping, and was told at this store that a dress ordered now would get in in April. Seems to be cutting it a bit close for me. Worth a look though if you’ve got tons of time.

Just ordered my wedding gown Saturday, and had GREAT experience!
I did not go here thinking I was going to find «it», but I did!
First, as other reviewers said, ignore the surrounding mall. Its pathetic.
Anywho, my mother, sister, and 2 nieces walked in, no appointment needed. We went on a Monday at 7PM, and there were no other customers. I came in with 4 different dresses in mind that I wanted to see. They pulled those, and they told me where to look for similar gowns. My mother, sister, and I attacked their huge collection like vultures. Joanne, one of the consultants, and the owner also pulled dresses. They continued to pull once I started trying them on and they could see what was good for me and bad for me.
I think I tried on more than 10 dresses. Some were good, some were great. The staff was honest and professional, and really paid attention to what I wanted and what looked good on me, and therefore I was not overly dissapointed in anything I tried on. It was them that pulled «the» dress for me (probably dress 2 or 3). It totally complimented my body and captured my edgy style. They let me take pictures and did not pressure me once I found it. Before I left I tried it on again, and didnt want to take it off. I told them I needed to sleep on it. They were fine with it. No pressure, no problem.
Sure enough, I was back 5 days later to buy it. I will also be purchasing my bridesmaids and flower girl dresses there. I did not look through their bridesmaids gowns, as I had already picked out the dress elsewhere, and they happened to carry it. It looked like they had alot though. Also had alot of mother of the bride gowns.
Overall, they have a TON of dresses, and the staff was awesome. They really paid attention and were honest. Even if I didnt find my dress here, it was the best dress buying experience I had, and that was because of their amazing professional staff.
I will check back in once I get the dress, etc. BTW they came as a recommendation from a friend who LOVED them.