This is such a cute shop. Apparently the new owners know what they are doing. I live in Sedona and rarely go down to the strip to shop. This time I’m really glad I did. I thought it was just more Native Jewelry and artifacts with a great name but it wasn’t. The store staff greeted me so nicely and were very helpful. I was looking for a present for a girlfriend and was shocked by how much cool stuff they had. A little bit of everything. Cute scarves, sweet boutique fashions at good prices. Amazing jewelry from whimsical to striking and bold, they even had reading glasses that folded up so you could put them in your pant pockets in every color. I will check them out anytime I need something fun as they said they get new items all of the time. It’s hard to get parking directly in front but it is not that far from the Public Parking Lot.