If you want a taste for rural northeastern Wisconsin, look no further than at this store. Lots of mounted local trophy animals on the walls, bait in the aerating wells, tasty looking food on the shelves. The morning I was there the local school was having a brat fry with Hillshire Farm brats in the parking lot. There was a guy in the parking lot showing off a huge turkey he just shot as part of the spring turkey hunt. Lots of character, lots of flavor.