Allure Bridal

Went prom dress shopping with my daughter. Walked-​in without an appointment. The staff was very helpful and provided honest feedback. We primarily worked with a female attendant and when the owner became available added another level of service who looked at my daughter’s figure and pulled some dresses which were very flattering to her figure.
I’ve read some of the other reviews and most bridal shops assist with the zipping/​unzipping as part of the service and it was done in such a way that gender was not an issue.

Do not waste your time, energy or money with this place, not worth the aggravation. The staff has no telephone etiquette and/​or customer service training.
I called with a very simple question — «In your store, what is the average cost for a prom dress? From lowest to highest?» The arrogant person on the other end of the phone literally chuckled and sarcastically said «hhmm, I have never been asked that. Its like asking a mechanic what the cost would be to fix your car. It depends, do you want a Volkswagen or Rolls-​Royce?»
I in turn replied, «I am beginning to see why your store has so many negative reviews.» He chuckled again, mumbled something and hung up.
A store should be able to provide a potential client with a price range. It is not a difficult question nor does it deserve such a rude reply. I understand material, design and beading all have an impact on cost. That is why I asked for a range.
In short, Allure Bridal is rude, arrogant and has no regard for potential client’s feelings. To treat me as if I were an idiot is and was not acceptable. Nobody deserves to be treated that way.

If I could give them negative stars I would. I went in in Sunday — web said they were open. We walk in and are greeted rudely and asked what we want. We tell them we are looking for a wedding dress and wedding party dresses, MOB dress etc. Doug tells us they are closed (door was open) and to call for an appointment. I call the next day and get the inquisition — what size so I wear, when is the wedding, what style do I want? I answer all — and get told to write it all in an email and he will get back to me, so I send the email (I know I should have already walked away) — he waits 2 days to get back to me and the response is to CALL the shop to set an appointment, WTH??? Of an he is dishonorable too — there is a big sign in his store saying «no photos» but he asked me if I had photos of any dresses I tired on in other stores that I liked. Gross all the way around. Yuck.

i was not happy from the moment i walked in. the owner was rude. he treated me like a child from the moment i walked in and assumed i was there for prom dresses even though i made an appointment to try on wedding dresses. they did not have any dresses in the store that they claim to have online.
he then finally started to somewhat help but had an attitude and was rude. when informed that i would have another man helping me get dressed — that made me feel a little uncomfortable (but i still went through with it since i drove all the way there) — he did not appreciate my comment and got offended. he started making comments that he should have opened up a pet store.
the dresses themselves are bad quality and are practically falling apart. if you want a cheap dress you can come here but expect it to fall apart on your wedding day.
myself as well as my family was not allowed to walk around the store — they made us take off our shoes which was the most disturbing thing in my opinion. photos are not allowed!!!
i was just disappointed by the whole appointment and regret driving in bad weather to go there.
do not do not do not come here!!! they need to learn what customer service is!!!
it is also small and looks nothing like the photos!

Five minutes in this store is like 5 minutes in hell. If I could give negative stars I would!!! I left this place shaking and once I walked into the next bridal shop and went to share my experience I literally started crying after realizing what I just experienced.
I live in North Carolina and didn’t remember until after leaving the store, but whoever answered when I called a month ago to make an appointment Pretty much said to go somewhere else. Very strange I thought and than today it all made sense.
I walk in without an apt. because I was in town for only two days and was driving by. It was wed afternoon like 3pm. No one was in the store but looked like they had a lot of dresses. Saw that it was a florist too and thought… how awesome if I can get my bridesmaids dresses and flowers crossed off the wedding to-​do list at one time!
There were two men at the register. I said that I was in town and wanted to take a look at bridesmaids dresses. I am the bride but I want to make sure I find some dresses I like before sending all my girls to the store. One guy mentioned that he remembered talking to me on the phone. They made me feel awkward and like they did not want me there at all. I asked if I could just look through and I started to do so and was finding cute dresses. I asked if I could try them on and one guy said the room is over there yaddah yaddah so I thought things were fine. Than satan came over to ask questions like why I am here alone? Why can’t my girls come? I said they are all working, I am just visiting town so I had the free time. He than asked why they can’t come after work? I said I would rather look and if I find something I will have them come but they live all over and don’t want to inconvenience them for no reason. The dresses I had pulled were cute so even though I wanted to walk out for a while for how rude and terrible they made me feel I tried to stick it out. He walked away so I went back to looking. After two second he came back and said, why can’t they come tonight?! I said I told you already but it’s also supposed to be bad weather. He insisted it wouldn’t be bad until tomorrow like I made it up or something.
After being in there 20 minutes already… he says you can’t try them on. You have to pay $ 25. I said I had never heard of that and they went on to say how people come in and try it on and they help them and than they go order somewhere else! .
OF COURSE THEY DO!!! Why would anyone you are so rude to want to order from you!!! I am sure I would have found a good dress but they lost out on 9 bridesmaids dresses and endless referrals!
I explained that I live in NC and if I find a good dress they will all come in and order since I live out of state and like everything else they battled and fought with me and apparently just hate life. Do not go to this store ever! Literally ruined my mood for the rest of the day and they are lucky I left as calm as I did cause inside my head I was smashing everything in sight.
Sorry for the long ramble but needed to vent and it doesn’t even do the extent of awfulness justice cause I am keeping it PG!

This is the worst place ive been to!!! The guy didnt take me seriously when i asked to see bridesmaid dresses and told me he charges 25 dollars to bring out a dress. He said he gets «used» and asked me all these personal questions and asked why i didnt get my bridesmaids dresses where i bought my wedding dress. Overall this place was horrible!!! Do not go here — waste of my time!!!

I want to take a moment to thank the man I spoke with over the phone as I was trying to schedule an appointment to try on wedding dresses. I really appreciate being told that I should just go to David’s Bridal instead if I don’t know what I want.
Since you refused to book me an appointment to try on wedding gowns, I found it necessary to call other bridal boutiques to see if I could come in to try dresses on, and everyone was very accommodating and kind to me.
Lo and behold, if you treat someone with respect and courtesy, even if they don’t know exactly what they want for a dress, they won’t blow you up on Unilocal for being a jerk.

I’ve driven by this place many times and thought I’d go in as I need a dress to attend an upcoming wedding. The wedding is several months away and I am just starting to look at dresses now. From what I saw, it looks like the store had beautiful gowns. Unfortunately, everything went downhill from there.
I just wanted to get an idea of styles today, and if I liked what I saw, I’d be back to continue the process. Ricky (I’m 90% sure that was his name), got really annoyed when I did not want to be measured today. He let out a big sigh and rolled his eyes. It’s clear if you’re not ready to start the fitting process from the moment you walk in, you won’t be treated with any respect.
As I said, I’d be happy to continue the dress fitting/​buying process if I saw some styles I could work with. I also am disappointed because I told some of my friends attending this wedding that I’d potentially found a great store that we could go to. We will venture elsewhere and I suggest anyone reading this post does, too.

I’ve never done this before but feel anyone in need of formal wear or a wedding dress should not waste their time going to Allure Bridal in Stamford CT. Upon arriving we were told they don’t make weekend appointments which after checking their schedule they realized we did have appointment. There was no apology for the rude way we were greeted! If you wear anything bigger than a size 10… forget it. There’s absolutely nothing for you to even try on. So your purchasing site unseen. Unless you know designer and style number they have no interest in showing you anything… it was the most unprofessional retail establishment I’ve ever went to! What should have been an exciting event turned out to be disappointing due to the poor treatment by the two men that own the shop. How they are still in business is mystery to me. They should not be and I wish I’d have checked out Allure Bridal before wasting my time because they don’t deserve it!!!

I am reading the reviews and I am quite surprised. I do agree that they are always busy, but isn’t that a good sign for a business!!!
I have ordered all of my bridesmaid dresses and groomsmen tuxes through Doug and Richard. So far everything has been great. Knowing that they are very busy and dealing with 2 very sensitive & important clientele (wedding & prom), I make sure I call and make an appointment every time I go. I have never had an issue getting time and when I am there, they pay almost full attention to me until I am satisfied with my choices. They have a large selection and a lot of knowledge to share about weddings.
I found my appointments quite delightful with Doug & Richard; never unprofessional. They have constantly communicated via phone, email & in-​person with all orders. Are they always available right when I want them? No, but good luck finding that. I remember how exciting it was to go prom shopping & wanting the perfect dress and I now know how stressful it is to get all the little details of a wedding ironed out. I have to sometimes keep myself and my stress in check; trying to remember that MY wedding is NOT the only thing these businesses worry about. They are busy, but they have always made time for me. When I first met Richard, he explained that he was mostly deaf and I have been very conscious in making sure I am looking at him when explaining what I need. He has been a stickler for detail and hasn’t missed a thing. Both Doug & Richard seem to be very passionate about weddings in general.
I am very happy with the service I have received thus far. I am glad I found them!!!

I love this shop! Doug and Rick, the owners, are wonderful! This shop has a wide array of bridal gown styles, sizes and designers. They even have a great selection of plus size bridal gowns to try on. I was surprised to find out that this store is named after Allure magazine, not the Allure bridal gown designer. So don’t be fooled by the name. There are various designers represented throughout the store. Doug is very patient and a NO pressure sales tactic kind of guy which I really appreciate as a stressed out bride! I can’t handle the pressure when shopping at these stores…“order now, you’re running out of time”…no!!! It’s too much!!! I never heard any of that from Rick or Doug! Doug was patient and Rick was supportive. And Stephanie, the seamstress, was very clear, honest and straightforward… IF you decide and feel it’s necessary to do X it will cost X $. It’s a very practical, helpful, patient group!
Make an appointment, try on a few dresses and I hope you’ll find the magical one with the help of Rick and Steve like I did! But definitely make an appointment to ensure you will get the attention you deserve! Good luck brides!

I did not visit this store, however I inquired if they carried a particular dress. I was shocked by the response I received. They said «Great deal if you really want this dress» and sent me a link to an unverifiable website that sells imitation gowns. For ANY authorized retailer of wedding gowns to suggest purchasing online from non-​reputable places and not being able to try the gown on was a huge red flag. It doesn’t seem like they know all that much about what they do or are just plain lazy and didn’t care for business. Found my gown at another shop who was extremely helpful even though they did not have the gown I asked about. I ended up falling in love with and purchasing a different dress.

Worst place ever. Employees are rude and unprofessional. Expect prices to be higher than most other places in the area. Alterations are sky high.

Never even made it to the store because the man who answered the phone was so rude!!! Would never go there now– your loss.

Thought they had a slightly eclectic selection for Stamford.

Called on a Wednesday, was told I would be called back. Was not called back. Called the following day, was told the same story «Oh I’m with a family can I call you back?» When I mentioned I called the previous day, my appointment was taken immediately, but it was clear he had no time to talk.
I saw the reviews on Unilocal and was worried but we went.
When I pulled out my pictures, all Allure dresses which they claim to carry, I was told he had «nothing like that.» They are new to Allure blah blah which he told another reviewer 7 months ago. They only have sleeveless dresses and don’t seem to have any lace.
He then very politely told me that in the future with other bridal shops I should be more specific on the phone. Taking into account other reviewers comments, I decided not to point out to the man that he did not allow me to have a conversation with him on the phone: he was doing me a favor to even take my call.
The dresses he did show me were ancient and looked like prom dresses. There is a lot of white in this showroom but it must be more of a prom dress place than a wedding place. If I was looking for a wedding on the cheep or was having a «shot gun wedding» I might gave just grabbed one of them and called it a day.
He did recommend a number of nice bridal shops in the area. Very much feel like making a sale wasn’t important to him.
Take your teenager there, don’t bother if you’re in your mid to late 20’s looking for a classy dress.
Will review Bridal Sweet as well which is where we ended up 10 minutes later, where I tried on 20 dresses without an appointment vs Allure where I basically was told I should leave shortly after my arrival.

HUMILIATING! I went to the store on November 12^th with my daughter in law to be and it was the most humiliating shopping experience I have every had. I have never been treated so rudely. We literally could not believe that the guy said to us «we were wasting his time if we did not intend to buy today!». We said we didn’t know if we would buy today. How could we? We hadn’t looked at any dresses yet. He said well then, you’re wasting my time. How does one respond to that! Well we did tell him he was rude to which he positively couldn’t understand, and then we had to leave because he didn’t want us there. Thankfully, I see that we were not the only ones to have had that terrible experience. Ladies — do NOT go there!

Terrible customer service. I called this evening to set up an appointment with Doug. He rudely implied that I should not be setting up an appointment with him because I do not live in Connecticut and the wedding will be in D.C. despite the fact that I told him the Maid of Honor lives in Connecticut. If the price is right I would buy in Connecticut. Clearly, not anymore. He said something to the affect of, «If you’re not planning on buying then it really doesn’t make sense. You know it takes the girls time to meet with you.» Does he not know that everyone is always a potential customer? I would not recommend going to Allure Bridal & Flowers for anything.

Horrible customer service! Called to make an appointment on a Monday for Wed. or Thursday NOONE ever called me back– the young girl they have answering the phones took my info and never passed it along to Doug. Apparently he is the only one that dose wedding dress appts. So I called back myself– spoke to Doug he told me to pick out some dress style on the website I did. Called them back to give them style #s– got that girl again, left that info with her… she must have NEVER passed it along to Doug because the day of my appointment I call back to make sure everything was okay since not once did they ever call me (had a bad feeling) for Doug to tell me they just signed a contract with Allure (the brand) and only have 2 dresses out of their entire collections and they are still in the bags. On the phone he was not helpful whatsoever he was silent and waiting for me to ask all the questions… like um okay well do you have mermaid style dresses? lace, etc?! He told me they only carry ‘simple’ wedding dresses– beating around the F**KING bush! So finally I say well I need to make sure its worth me coming before I leave work early, and drive all the way to CT… rudely Doug replies: Yeah its not. We only have dresses for women looking for plain simple attire, not fitted. AKA all of our brides are 45+ virgins size 14 or bigger and we carry no trumpet styles, nothing with a little sparkle. nothing CUTE!
SO WHY THE F are you advertising Allure’s bridal collection for and then when potential customers are calling and leaving the style numbers with the bone head who answers the phone she isn’t bright enough to mention «sorry mam we just signed a contract with them and only have 2 dresses available in our store»???
Horrific service and people. Just slow and dumb as door knobs! Wasted 2 weeks of my time anticipating a dress appointment to be stuck to square one and starting all over to wait and find time to schedule a dress fitting! Ridiculous! Do not go here if you are young, want something cute & thin!
NEVER AGAIN

Had a perfect wedding and I am so grateful to Doug and his partner for finding me a stunning dress, for providing the most elegant flowers for my bouquet and centerpieces, and for a beautiful Chuppa for our ceremony. And thanks to Doug especially for coming to my home and doing my make-​up and hair and making my day so worry free and special. Little did I know when I stumbled into Allure that I would find such a complete wedding service, Doug was my hero!