My friend got a killer deal on a BMWX5 yr 2012⁄2013 purchase from these guys and told me to check New Image out before settling on anything with other major dealerships. The guys that work here are extremely welcoming, knowledgeable, and really do the best of their ability to give you the best deal possible. Picked up a 2015BMW328XI in December of 2014 during the X-mas season, and no one in the NYC area was able to match their price. One of the owners even told me a month before I signed up for a lease to visit some BMW event held in citifield(?!) so I could sign my name up for a $ 1000 credit from BMW. And that $ 1000 then went straight to my lease. Everything about this place is just so easy to deal with, and yes, you can actually trust these guys and not worry about getting jipped.