Ask Alice North

ordered a beautiful $ 650 dress for my prom and they fit me completely wrong for it. the dress took months to come and when it came it was HUGE. literally falling off of me. i tried to complain but no one seemed to want to help. had to pay $ 300 in alterations. Really awful. DO NOT GO HERE. find another dress store for ur prom!!!

WORST CLOTHING STORE IN LONG ISLAND! I wish I could give them zero stars! Absolutely horrible customer service! I’m not the type of person that writes reviews EVER but I had to create a Unilocal account just so I can warn people of how terrible this store and store owner are. I have my engagement party in July, I went to this store just because they had the specific dress I wanted and placed an order early April and paid $ 340 for the dress which they said they were gonna order for me. 3 weeks later I go to pick up my dress and as soon as I saw the dress I could tell it wasn’t brand new, no tags attached and dirty so I complain to the owner. She apologizes and tells me she will order a new one. So yesterday was a month after that happened I called to find out if my dress was in and they say yes. So I’m super excited to go pick up my «new» dress and is STILL the same dress the owner tried to give me last time except this time it has been dry cleaned!!! it had the dry cleaning wrapping and everything, I could not believe it! I was so upset. She refused to give me my money back telling me she will have a new dress for me by the end of the week. Mind you now my engagement party is 3 weeks away so of course I’m freaking out! Today someone from the store calls me telling me they will give me my money back because they can’t fulfill my order! Thankfully another store was able to get me my dress with absolutely no problem! I regret ever walking into this store! Horrible management and customer service! Ladies stay away!

My personal experience occurred over a period of 6-​months and the description is listed below.
1^st Star — Merchandise — Ask Alice retails both evening gowns and regular everyday clothing.
No 2^nd Star — Unprofessional — They made attempts to rectify our situation, however, ever attempt only made our situation worse. In my opinion this was largely due to neglect on the part of their staff. When I posted my initial review regarding our poor experience, the manager called my Mom and threatened to refuse us our full refund and pursue a defamation case if I didn’t take down the review on all social media platforms.
No 3^rd Star — Poor Communication — The staff seemed uneducated in regards to their product. Ex: Failed to inform us of trends in designer sizes (running too big, too small or true to size), something you expect a boutique to be well-​versed in.
No 4^th Star — No Store Refund — Ask Alice only provides store credit. Our situation was the direct result of incompetence of their staff and therefore, an exception should have been made. Ask Alice provided us a full refund ONLY after threatening a defamation case if we did not remove our truthful and accurate review of their business on all social media platforms.
No 5^th Star — No Appreciation for Business — At the end of my original review we were left paying full-​price for a floor sample of a gown 5+ sizes too large and refused a dress bag even when we explicitly asked for one. The reasoning: «it was obviously going to have to be tailored anyway».
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My personal experience :
My sister is a size 00. The supervisor ordered her dress in size 2, insisting it would fit her frame. After the dress arrived (later that expected) we went into the store to try it on. It was:
— far too large
— had a hole
— it had rips
— no tags
This was not the condition a new dress should be in. They reordered the dress in a size 0. It was also too large. During this visit a staff member admitted that «they knew the dress always ran big». Why then did we order my size 00 sister a size 2 dress?
They suggested we order another dress completely (@ 4 weeks to prom). They refused to give us a refund, only our $ 650 in store credit with an additional $ 50 as a retribution.
My sister found a designer/​style number and ordered another dress. The staff «verified» (on Sat.) that they could order the dress in black 4. The fabric was much more forgiving and we anticipated being able to have it tailored. On Mon. they called and stated they could no longer order the dress in any size.
My sister drove over to speak with them. They told her that the best they could do was:
— the floor sample of the dress (size 10)
— no additional discount or store credit
My sister took the dress even though she was refused a dress bag since it would «obviously need to be tailored».
Edited to Add:
My mother contacted the store after the size 10 floor sample. After discussion, they agreed to order the dress in red 4. We were told to pick it up the following Wed.
Wed. arrived and my sister contacted Ask Alice to verify pick-​up of the dress. The staff informed her that they «forgot» to order the dress (2-​weeks pre-​prom). They offer to order the dress for pick-​up the following Wednesday (1-​week pre-​prom), leaving no time for alterations. We refuse and proceed to ask for a full-​refund of our original purchase price.
Later the same day my Mother receives a phone call from the supervisor stating she is unwilling to issue is a refund of any kind until my «scathing» reviews were taken down and threatened a defamation lawsuit. They refused to provide the refund even when the text read: «5-​stars pending full refund of my original purchase price». They did not issue her refund until the review was blank, leaving only 5-​stars.
Defamation is the communication of a false statement. The description above is accurate and details every aspect of our experience with this establishment.
After my full-​refund was received I reposted this review. It is unprofessional and dishonest for a supervisor to contact a consumer regarding an honest and truthful review of their experience. It is not appropriate for a business owner to conduct business this way. If Ask Alice was truly concerned about the consumer they would have issued the refund because of my review and made sure to solve my issues in entirety.
Furthermore, it is a disservice to the consumers that utilize Unilocal,Google and Facebook to review an establishment dishonestly. This is America, we have freedom of speech, and I will not be blackmailed into providing a dishonest description of my experience.
Bottom line: I wouldn’t Ask Alice and you shouldn’t either.

Irresponsible. Bought item which ripped immediately given poorly made. Made the mistake by not returning and they said it can be repaired. Over two weeks later with constant calls when they said it would be ready in one week they kept putting me off. The help said they no nothing and call back another day. Got them back but they ripped again and the same situation occurred where they said a week and over 2 weeks stet still no item and clueless help. POOR CUSTOMER SERVICE.

Walked into the store and it looked deserted. My daughter looked through the very limited selection and didn’t see any dresses she liked. There were a few salespeople in the back of the store but no one approached us asking if we needed help. Definitely wasn’t worth the trip.

such cute clothes and accessories !!! def will be back !!

What a great store! Very deceiving from the outside, but they have some really hip clothes, and also dresses for special occasions, for good prices. The girl that works there provides great customer service, so patient, and sweet. Love going to places like this, which are not in the mall, have street parking in front, quick and easy and have friendly help with reasonable prices. We bought a cute sweater and dress, which I hadn’t seen anywhere else.

I have passed this store countless times and never even thought to go in.
Well I was in search of a dress for my graduation party and in one of the local papers they had a 20% of coupon for the store so I said okay why not check it out.
Walked into the store and they had tons of dresses!
The sales ladies were very helpful and tried to find the perfect dress for me.
Of course everyone I tried on they said looked great but well we all know that isn’t true.
They had sundresses, prom dresses, party dresses, casual dresses, really any kind of dress you might think you need.
The dresses on average are about 70 dollars which isn’t bad at all.
They also have a selection of jewelry, skirts, shirts, and fancy pants.
I walked away with a gorgeous pinkish/​salmon heart back dress.