New favorite store!!! Why, you ask? Let me share: they are open Sundays(which will bring business to our downtown); great, clean, trendy décor; quality products; knowledgeable and friendly consultants. I needed mascara and was so pleased to find a place open on a rare free Sunday afternoon. This shop feels classy and made me want to sit and relax. I have never purchased make up anywhere other than Sephora or a department store(or, recently, the other fabulous new make up store downtown) so I was skeptical, but the way they described their product line sounded so fresh and natural that I felt safe. I was prepared to make my purchase and leave but the lovely consultant offered to touch up my make up! As a courtesy! And he refused a tip. Great customer service, obvious knowledge of their products, and an attractive location. They also offer classes. Just one more wonderful reason to shop local and shop small!