They started many years ago just trying to give parents a «live action» sport shot of their kids instead of the classic and boring team photo. They managed to find a niche and now do action sports of all kinds, weddings, graduations, and even had a rock band taking cover shots just before we went in for senior pictures. Prices are OK, some are high(but you can get any size you want — even movie poster sizes). They are friendly and have some pretty sweet top of the line digital cameras.