I guess I fell off the turnip truck. When I really looked at brands, they had Black and Decker in the kitchen department. I guess I have only really looked at brands at the store in NYC and assumed when I went through this one, that it was the same way. I guess they tailor the store to the local demographics. It is still a nice store with nice, better quality things. One of the few places in town to find Portmeirion Botanic Garden dishes