Paula Biren

Ok let’s talk,. I thought I knew fashion sense until a friend introduced me to Paula. She’s real, she helped me with my own closet and style. You must hire her. She will save you !

I have worked with Paula for many years now and I have found that there is not a single facet of wardrobe style, design and organization than she cannot conquer. I recently downsized from a sprawling home in Orange County to a smaller place by the beach in LA. My new closet is one fifth the size of my old one, but Paula did not bat an eye. She drove to OC before I moved and helped me purge those things not worth moving. Then, she was waiting at my new home on my move in day to help me organize and unpack my things expertly into my new space. I was shocked at how much I was able to fit while also being able to easily find everything. She made what could have been a very stressful day into one that was actually enjoyable with her positive attitude, high energy and tremendous sense of humor. When I first hired Paula years ago, our focus was to break my addiction to buying whatever the mannequin in the window was wearing. She showed me how to mix and match styles and colors in a way that was personal to me (not the mannequin!). She has since dressed and shopped for all members of my family for various important events and she has always been punctual, responsive and professional. Indeed I have referred many friends to her who have all been overjoyed with their experiences. With Paula, it all just feels easier.

To put it simply, I would be lost without Paula. I am one of those people that was born without the fashion gene. I get instantly overwhelmed upon walking into a shopping mall, so resort to making online purchases (that never fit) or end up purchasing random items that I can’t figure out how to wear them; truly, a lost cause. When I first hired Paula to help put together a wardrobe, I honestly felt I had nothing in my closet to wear, not a single outfit. But, Paula, the «fashion fairy» as I like to call her, swiftly went through my wardrobe discarding items that were not worthy, pairing items that worked well together, and put together over TEN amazing outfits with items that were long forgotten or that I didn’t even realize could go together. She took pictures of all of the outfits, emailed them to me, and printed out pictures of the outfits to place on a board near my closet. Yes, this was truly Fashion for Dummies. Exactly what I needed! On other occasions, I have hired Paula to help me find an outfit for important events or to purchase and put together a wardrobe for work, trips, etc. Our shopping expeditions are a blast! Paula makes me laugh the entire time and seamlessly endures and works around all of my fashion quirks (nothing tight, itchy, sheer, slutty, shows arms, upper legs, no high heels, etc). And, despite me being a complete nightmare, Paula puts together smart, attractive, and affordable outfits that make me look like the fashionista I am NOT. The best part is that she truly loves helping people and making them look and feel great. Whether it’s closet organizing, outfit acquisition, personal shopping, or personal stylist, you are in GREAT hands with Paula!!!

Paula Biren has made such a huge positive impact on my life. She has an incredible eye for fashion and for what looks good on the client she is working with. Her energy is boundless! She truly throws herself into the task of organizing your closet and putting together outfits that you never thought to wear together. We took photos of the clothes, shoes and jewelry all together, so that it is now very easy to refer to those photos when I get dressed. She explained the importance of the right hangers, and now I have much more room for the clothes I actually wear! We went shopping for the missing items that she felt would give my wardrobe more flexibility. She is extremely fun to be with! She helped me organize my jewelry as well. Now, everything does not get tangled up. Paula really makes you feel like it is important to her to make you look your best. I have referred her to many friends who have been very pleased. She is quite simply an absolute jewel!

Paula empowered me to feel confident in outfits rather than trying to put me in crap that is «in style». She’s personable, has a disarming sense of humor, and has a golden heart. I refer to her regularly and will continue to do so.

I hired Paula to help dress me for my son’s bar mitzvah. I wasn’t exactly sure what I was looking for, but I knew that I needed at least two different outfits, one for the synagogue and one for the party. Paula took a lot of time with me shopping for just the right clothes. She had great ideas about what would look good on my body type, and she was honest about how things looked as I tried them on for her. I don’t always fit into standard sizes easily (I am one size in the waist and another in the legs, so finding pants is not always easy) and she was able to assess what clothes could be tailored to fit me and what should just be rejected. She was also very price conscious and understood my budget. In the end three dresses, all three of which I have re-​worn to other events. I have received many compliments on the clothes I bought and I would definitely have Paula help me out again.