I shop here for myself and my kids every season, always with a coupon in hand or during a BOGO sale. Payless has come a long way from when I was a kid. They carry really cute, affordable shoes. Small kids go through shoes like crazy, whether by growing too fast or just wearing them out, plus I have a little girl who needs a lot of cute shoes in various colors to match all her outfits. The kid’s shoes are cute and they last. When my son was smaller he only wanted light up shoes, and Payless always had a good variety of them. You can get cleats as well as ballet and tap dancing shoes for your kids at Payless, too. For myself I buy the American Eagle brand ballet flats. I also like the Airwalk Flip flops. They’re cute, comfy and cheap. I get coupons from them on my phone and in my inbox. Today I went in with a $ 10 of $ 25 purchase coupon. I picked up a pair of flip flops for myself and two pairs of shoes for my daughter. The cashier asked if I was military and informed me that I could get a military discount in addition to the coupon. AWESOME! How did I not know this before? 3 pairs of shoes for under $ 25. She also informed me they are changing to a rewards card system. It will save time and paper. The cashier was super friendly and informative. I’ve also had instances in the past where I liked/needed a shoe in a size they didn’t have and they call around to other stores in the area. If another store has them they will hold them for you and you receive a coupon for having to go out of your way to get them.