Viva Gallery

Cute shop with handmade jewelry, stoneware etc. I found a beautiful necklace I couldn’t resist. This gallery connects to a craft mall of sorts which is an interesting and fun place to walk around and explore.

Located right in the center of Viroqua’s Main Street is Viva Gallery, a local artists’ cooperative. It’s a big airy space, and the art of at least a dozen local artists is available for sale. The member artists take volunteering at the store, so you will always get lots of valuable «insider» information here. I had the pleasure of meeting and chatting with two of these artists, Mark and M’Lou, and course got to see their work. Having been in business for over seven years, they are an integral part of the community and a great addition to the fun variety of small downtown businesses here. (Make sure to check out the adjacent market which is kind of a rural version of «Urban Outfitters.» The famous Viroqua Food Co-​op is just down the street, too. The art work is high quality and the prices are reasonable. Being a co-​op helps with costs.