3 Generations of Magic

LOVE that this store exists! Magic is my son’s passion, and the advice, guidance, patience, and knowledge of the staff and other patrons was invaluable. Looking forward to going back again and again!

Came by during business hours, and they were closed. lights off and all. Maybe the owner hasn’t sold enough shows and can’t pay for electricity to open.

James is a very knowledgeable magician so he can recommend magic for any kind of skill level. He is a performing magician as well so he will always lead you to the right trick to buy. 3 Generations of Magic is the best magic shop in southern California and this is where I will go for all of my purchases. Go check out this magic shop.

Really unique magic shop. We came in & the guy helped us out with the questions we had. Everything was low in price. Definitely going to be back.

James has really spent s lot of time helping me gain knowledge of different card tricks, and teaching me new tricks. He always has time to help me on things that are difficult but his time and patients pays off. thank you James for always helping out and making every experience a pleasant one.
and thank you for opening a magic store!

My husband and I came in here looking for some magic tricks to add to his collection. He’s dabbled over the years and has a few still that even surprise me.
James spent quite a bit of time helping him find tricks at his level and managed to get us to spend well over $ 200. James is really smooth with his delivery and was more than willing to help my husband through each trick that he purchased. It was a great help which we really appreciated.
There was one trick where we needed additional supplies that needed to be ordered but it wasn’t a big deal. It came the following week. No call was given to us when it arrived but thankfully we had in on our calendar as a reminder.
I’m glad that we discovered 3 Generations of Magic… and i’m sure we’ll be back for me soon once he masters these tricks.

Family owned by a family of magicians. I was a little worried I might fall through a curtain and never return…
But I needn’t have worried.
It’s easy to drive by and miss this place the first time. It’s kind of tucked in the corner and hard to see if you’re cruising by. There’s only a couple of parking spaces in the lot but I got in just fine. Inside the store is pretty well laid out. A nice mix of things for the budding magician in your life.
The youngest of the 3 generations, James, was there when I visited, and he was very helpful. They’ve got a good selection of teaching DVDs as well as the tools of the trade. I was buying a few pieces as a gift, and he was very patient in finding just the right items for me. He even demonstrated a few of the tricks for me before I purchased them so I could see what I was getting.
The place isn’t fancy. But you’re not paying for fancy. You’re paying for selection and service, and they have both here in spades.