Personalized service is the reason I buy my kids shoes at Stride Rite. This was the first time I purchased shoes at this location and was more than pleased. My son is not the easiest shopper on the planet and we can never tell if his shoes fit. Stride Rite is great because they still measure the childs foot to make a recommendation on the size. Many department stores no longer measure the feet or they give you the thing to measure it yourself. From the moment we walked in the young lady was right with us. She talked to him and got him to let her measure his feet. She then went in the back and brought out 2 pairs of shoes for him to try. He ended up picking a pair that we purchased. The entire process was less than 15 minutes and true pleasure.