West Valley Cycle Sales

When I purchased my K1600GT at WVCS, I was blown away by the customer service. I went to plenty of shops, before a friend recommended WVCS. I’m so glad I took his advise! I felt really good about doing business with them. These folks are the real deal. If you’re thinking about a bike go here first. You will not be disappointed.

Service dept was Really a bad experience .Rude incompetent and did not fix my service problem. or maybe they did not know how to. would never go back to them for service parts or buying a motorcycle. would travel 20 miles further to get a professional experience

I have to say that West Valley Cycle provides honest to goodness service. They are up front and direct without all the misleading hype of other dealers. I had the great pleasure of working with Ruth and she is a charm. My experience is you can trust her. If they can’t do the deal, she’ll tell you. I also don’t think they will sell you things you don’t need. In terms of service, this is like going back to all the best attributes of the local business in the 1950’s; honest service, truthful and direct. I think you can expect to get fair dependable treatment and prices here. Thanks Ruth!

I’ve been here a couple times and I have confidence in their work but they act like they’re doing you a favor. Poorly organized and managed, wasted an entire day there. The place is pretty depressing to wait and is nothing around next time I will drive far out of my way to Thousand Oaks to just not deal with this place wish somebody would open a BMW motorcycle shop closer in SFV!

As a new rider, Ruth at WVCS had the patience of a saint with my endless questions and research on BMW bikes. She was also realistic about bikes I should look at considering my level of expertise and goals.
I’ve spent several hours there and watching how they treat their customers I’m convinced this is the shop I’ll buy my bike from. People describe it as an old fashioned bike shop, I can see that.
Great people, great resource, and am glad they’re close to me.

My experience with West Valley Cycle has been mixed. They’re knowledgeable and do good service work as far as I could always tell. However, Laurie drove me away because whenever I would come in to buy parts for my older BMW, she always pestered me with, «Why don’t you buy a new motorcycle» using one verbiage or another. She wasn’t smooth or charming about, just annoying. When I finally upgraded my bike to a new one, I didn’t even think about going there.

Awesome place !, What more can I say ?? Good things come in small packages… DON’T BELIEVE RUMORS ! COME in And SEE for YOURSELF !!

My experience with West Valley has been top notch and far better than larger dealerships. They take great care to ensure your satisfied with with buying your bike and getting your service. Ruth and John treat you more like family than a customer and if recommend them to anyone interested in a BMW.

The folks at West Valley Cycle were absolutely top notch. I would not hesitate to recommend them to anyone considering a BMW.
I purchased a BMW from someone who lived near LA and for various reasons I could not actually look at the bike. This is the ONLY dealer in the LA area that I would trust as my eyes and ears in looking it over on my behalf. Not only did they do an impeccable job in testing the bike, but they were also nice enough to store the bike for FREE for several days while I worked out a deal with the seller and until I could pick it up.
I had the pleasure with dealing with every person that works there. They were all as nice as can be and as friendly as you could hope and most importantly highly competent and very knowledgeable.
I am not from the area, but I can say that I would ride my bike an hour or more out of the way for West Valley Cycle to look at it.
West Valley Cycle is what a bike shop should be.

A hidden gem unique in so many ways:
As a motorcycle dealer, this is one of the country’s oldest — you can tell this is a legacy establishment. A treasure of history in the center of LA’s heart and soul: the Valley.
As a SoCal BMW motorcycle dealer: no other dealership comes close.
As a family-​run business: I’ve been to many family-​run establishments, but the genuine care I received the first time I walked in their shop was on another level – almost of another time. We spoke about the rich history of the San Fernando Valley, and the lovely lady who had just assumed responsibility for the business (the family members who previously run the business had passed away recently) was kind enough to walk inside to her library and lend me a book by Kevin Roderick called «San Fernando Valley: America’s Suburb» (a superb book), to welcome me back home (as I just moved back). What a wonderful person.
I was doing my motorcycle maintenance in my garage, but having met the Richters I almost want something I can’t handle fixing to happen so I have an excuse to go see them again!
This family deserves all the support it can get.

West Valley Cycle has been around longer than I have. You don’t run a motorcycle shop for 52 years unless you’re doing a lot of things right. Now, I have been going to shops for over 40 years, myself, and this is definitely an old-​school motorcycle shop.
The people here are passionate, dedicated and no-​BS. That doesn’t work for some people, but that’s what you often get with hard-​core enthusiasts in any walk of life.
Stand around the shop for an hour or two checking out the bikes, of which they are extraordinarily knowledgable. Note the people who come in. Note how they act. Note how they’re treated, based on how they act.
They don’t suffer fools at West Valley Cycle, and that will certainly result in a few bad ratings.

Not the friendliest staff out there… Good luck

I’ve had positive experiences with West Valley. I brought in a ’93 bike — my first bike ever — and my questions were answered even though I was pretty clueless. Months later I called because I thought I needed to order a part, and the woman who answered the phone (Laurie, I believe) told me they could order it for me – but that I really didn’t need it, and she explained why. (She was correct.) Also, their rates for labor are lower than at my uncle’s dealership in the Midwest.
They’re not hand holders and bad news is definitely not sugar-​coated (they’ve given me my fair share, unfortunately). But they’re honest and knowledgable. Plus, it’s pretty cool that it’s been a family-​owned and –run business for so long. As long as I’m riding a BMW in LA, I’ll happily bring it to West Valley.

I Just bought my first bike!!! NOT FROM THESE PEOPLE… I called them because it’s a classic WW2 BMW. «THE OLD LADY» was the rudest person i have ever talked to on the phone. She asked me why did i buy this bike and told me i would never be able to find parts for it… I replied «GREAT» so i called the write place? She basically told me good luck and not to bring my bike to there place. I will now have to drive an hour out of my way to service my bike. I will be more then happy to do this, for a more positive experience. I can’t believe that THESE PEOPLE can be in business for this long. DO NOT let the sweet family owned and operated website fool you. MEAN PEOPLE SUCK…

You know what? There’s a lot of negativity in this world … and, if I were writing years ago after my first phone call, my review might contribute some more of it. («Hello…I didn’t BUY my BMW from you BUT could you…») (The reply wasn’t «go to hell» but approached it in tone.) Again – IF I were writing THEN… more negative. Now I respectfully submit: West Valley is not only a «mom & pop» owned business (literally the oldest in the USA possibly) but a very SMALL, LONG, LONG-​established one which, with all respect & without rancor, simply does not need the business of those who don’t buy their motorcycles there (or gives that distinct impression). ‘just sayin’. Know what you’re getting into & «don’t fight city hall.»
Positives: I’ve come to understand & appreciate «that lady»…and yeah… that was the reception I got to my first contact. I subsequently knew «what to expect» & she gave nice service professionally & efficiently.
Another positive: I do believe they’d not sell you something you didn’t need, that you WILL get the truth, unvarnished in all respects, for better or worse.
Further, if you’re BUYing a BMW & live nearby… talk to her & maybe become one of their clientele. That would be a good combination. Good luck.
PS: More perspective – in 8 years I’ve tried nearly all major dealers within 3 – 5 hours of LA + some on 2 cross country trips; consequently I travel 5 hours round trip to my fav’ dealer in Orange passing ½ dozen closer ones. Finding BMW motorcycle service that’s consistent /​easily approached, etc. (there are NO bargains, anywhere) is problematic, I’ve long heard & experienced.